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Mcdonalds 2012

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Today’s McDonalds for the Future
Tamyra Whaley
Strayer University
HRM532
June 4, 2012
DAVID FOUNTAINE

As one of the world’s most famous fast food chains, McDonalds was founded in1937, the McDonalds brother Richard and Maurice opened the first McDonalds restaurants in America. McDonalds today has over 30,000 restaurants in over 100 countries in the world. McDonald’s fight’s to protect is reputation and trade mark. Although good corporate-level strategy is important it is not the most critical for day-to-day human resource activity. The most important strategy for human resource is business-level strategy and related corporate diversification strategy. Its concerns how the organization will compete with the other companies that provide similar goods and services. McDonalds is a fast-food restaurant that has been around for over 50 years and it employs over 1.6 million people.

Organizations that recruit will have more options when it comes to hiring new employees. Organizations with good recruiting can also lower employment cost by making sure that new employees know what to expect from the organization, which helps keep employees on board once they are hired. Obtaining a large number of applicants and using great Human resource approach is the key. McDonalds has an overall “Strategic Plan to Win” that gives all business with common foundations for developing ideas to reach this goal. This foundation includes five major elements: 1) People, 2) Place, 3) Product, 4) Promotion, 5) Price.

Key Elements | Relevant Measures | People | * Well trained * Fast and Friendly * Delighting customers | Place | * Clean * Relevant * Inviting | Product | * Food taste great * Lots of choices * Hot and fresh | Promotion | * Consistent with the brand * Relevant to the customers | Price | * Best value to the most people *

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