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Meteor

In: Business and Management

Submitted By farrels7
Words 2635
Pages 11
School of Business

JF SUBMISSION COVER FORM

SEMESTER 1 ASSIGNMENT

Present to Seminar Leader on Monday, 3th December 2012 at your scheduled seminar

Please sign the declaration below and attach this to your assignment. Please retain a copy of the assignment for your own records.

Student Name: ________________________________________

Student ID number:_____________________________________

Name of your College Tutor:______________________________

Name of your Seminar Leader:_____________________________

The attached assignment is entirely my own work. Material and ideas used from other sources are fully referenced in the bibliography.

I have read the University’s policy on plagiarism and understand that plagiarism is an offence that may result in expulsion from the University.

Signed________________________

Date__________________________

When one discusses the telecommunications industry, they may be referring to any of the four main divisions; internet and broadband, mobile telephone, fixed line telephone and broadcasting. However as the case study I am analysing is based on the mobile operator Meteor; I am going to focus my discussion on the mobile telecommunication industry. During this analysis I will assess what was the catalyst which attracted Meteor to the Irish telecommunication industry in 1998. I will also review Meteor’s strategies when entering the market and discuss how these adapted to external changes in the business environment. Finally I will voice my opinion on how I see the telecommunication industry evolving over the next five years.

Attractiveness of the Telecommunications Industry in 1998

* In my opinion, the catalyst which attracted Meteor to the mobile telecommunications industry in 1998 was the deregulation of the market in December of...

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