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Submitted By farrels7
Words 2635
Pages 11
School of Business



Present to Seminar Leader on Monday, 3th December 2012 at your scheduled seminar

Please sign the declaration below and attach this to your assignment. Please retain a copy of the assignment for your own records.

Student Name: ________________________________________

Student ID number:_____________________________________

Name of your College Tutor:______________________________

Name of your Seminar Leader:_____________________________

The attached assignment is entirely my own work. Material and ideas used from other sources are fully referenced in the bibliography.

I have read the University’s policy on plagiarism and understand that plagiarism is an offence that may result in expulsion from the University.



When one discusses the telecommunications industry, they may be referring to any of the four main divisions; internet and broadband, mobile telephone, fixed line telephone and broadcasting. However as the case study I am analysing is based on the mobile operator Meteor; I am going to focus my discussion on the mobile telecommunication industry. During this analysis I will assess what was the catalyst which attracted Meteor to the Irish telecommunication industry in 1998. I will also review Meteor’s strategies when entering the market and discuss how these adapted to external changes in the business environment. Finally I will voice my opinion on how I see the telecommunication industry evolving over the next five years.

Attractiveness of the Telecommunications Industry in 1998

* In my opinion, the catalyst which attracted Meteor to the mobile telecommunications industry in 1998 was the deregulation of the market in December of

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