...Technologies Strayer University Marketing Research December 4, 2011 Abstract Over the last decade, the way we communicate with each other and the way we behave as consumers has changed drastically. With an entire generation growing up with iPads, iPods, smart phones, Internet and Facebook, marketers are facing the reality that traditional methods of reaching these consumers won’t be as effective as it was in the past. The new challenge of marketers is to attempt to understand how these consumers interact with the technology they were undoubtedly “born to use”. Young Consumers in the New Marketing Ecosystem: An Analysis of Their Usage of Interactive Technologies The interactive technology habits of young people have changed dramatically over the past decade, thus, making it more difficult to market to this segment in the traditional way. The following study attempts to shed light on the behaviors and attitudes of young consumers, and how they interact in the digital world. The report discussing young consumers, ages 14 to 28 years old, presented a descriptive study based on the hypotheses that there is no difference between high school aged students and college aged student in their use of interactive technology. The main objective of the study is to help marketers understand how these young consumers interact with these technologies in an effort to strengthen their marketing efforts toward this age group. The survey conducted in this study was appropriate for the...
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...511 CASE Can This Relationship Be Saved? The Midwestern Medical Group’s Integration Journey Introduction 5 On a snowy January evening, the Midwestern Medical Group (MMG) management team held a retirement party for Judith Olsen, MMG president. During the evening, Olsen reflected back on the years she had worked for MMG with mixed feelings about her experience. Over the course of their eight-year integration This case was written by Rhonda Engleman and Jisun Yu under the supervision of Professor Andrew H. Van de Ven of the Carlson School of Management at the University of Minnesota. We also appreciate the editorial assistance of Julie Trupke and useful comments of Gyewan Moon and Margaret Schomaker. We gratefully acknowledge Stuart Bunderson, Shawn Lofstrom, Russel Rogers, Frank Schultz, and Jeffery Thompson who assisted in collecting data during this eightyear longitudinal study of MMG’s integration journey. The case was prepared to promote class discussion and learning. It was not designed to illustrate either effective or ineffective management. Used with permission from Rhonda Engleman. both05.indd 511 11/11/08 11:37:27 AM 512 C A S E 5 : M I D W E S T E R N M E D I C A L G R O U P ’ S I N T E G R AT I O N J O U R N E Y journey within the Midwestern Health System (Midwestern), the MMG management team experienced many encouraging moments, achievements, and successes as well as many struggles, disappointments, and conflicts. She was scheduled to meet with the board chair...
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...Abstract This study attempts to shed some light on the truth as to the differences between bottled and tap water w whether people prefer bottled water due to its assumed health benefits. Whether there are health benefits truly associated with consuming bottled water instead of tap water is yet to be truly determined because expert opinions continue to suggest that “bottled water may be no safer or healthier than tap water” (Baumgartner, 2011, p.1). This study examines the various sentiments behind Americans’ desire for either bottled or tap water by looking at the preferences of a sample of students from a small Midwestern university. Literature Review In nearly every grocery store, convenience mart, office or employment setting, and most homes in America there is a presence of bottled water. If someone was born before the 1990’s, tap water was generally the only source of drinking water that was considered to be consumed daily. Today, bottled water is consumed at a rate very comparable to tap water. “In 2008, 8.67 billion gallons of bottled water were sold in the United States resulting in an average annual per capita consumption of 28.5 gallons” (Sullivan, 2011, p. 10). Among colleagues, friends and family, preferences and beliefs about the purity differences of bottled water and tap water is a widely discussed topic. Although there is an ongoing debate as to whether bottled or tap water is healthier, a topic that cannot be debated is that bottled water consumption...
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...(2012) found that research study data identifying approximately 24 sworn law enforcement officers who were arrested for several crimes and the misuse of a “less than lethal” use of force tool, specifically identifying the TASER as the primary brand mentioned. In regards to gender, approximately 95.8% of males ages ranging from 32 and 83.3% age 47 year old were arrested. Many of the males identified did not hold a supervisory rank such as a sergeant or lieutenant and were employed for at least three years or more 78.9% with their respective departments (Stinson et al., 2012). The peace officers were identified by coming from municipal police departments or sheriff’s offices and none were employed by a special law enforcement agency such as a park police, university police or tribal police (Stinson et al., 2012). Given this information, it shows that law enforcement training and certification is not something that could be an “across the board” training, all peace officers are trained differently even if they patrol in the same...
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...Armco, Inc.: Midwestern Steel Division 34. J. Roberts, The Modern Firm: Organizational Design for Performance and Growth (New York, Oxford University Press, 2004), p. 181; and D. L. Wenner and R. W. LeBer, “Managing for Shareholder Value From Top to Bottom,” Harvard Business Review, 67, no. 6 (November–December 1989), pp. 2–8. 35. S. Datar, S. L. Kulp and R. A. Lambert, “Balancing Performance Measures,” Journal of Accounting Research, 39, no. 1 (June 2001), pp. 75–92; G. A. Feltham and J. Xie, “Performance Measure Congruity and Diversity in Multi-Task Principal–Agent Relations,” The Accounting Review, 69, no. 3 (July 1994), pp. 429–53; R. A. Lambert, “Contracting Theory and Accounting,” Journal of Accounting and Economics, 32, no. 1–3 (December 2001), pp. 3 –87; and G. Baker, “The Use of Performance Measures in Incentive Contracting,” American Economic Review, 90, no. 2 (2000), pp. 415–20. 36. D. Solomons, Divisional Performance: Measurement and Control (Homewood, IL: Richard D. Irwin, 1965), p. 83. 37. K. J. Arrow, “Control in Large Organizations,” in M. Schiff and A. Y. Lewin (eds), Behavioral Aspects of Accounting (Englewood Cliffs, NJ: Prentice Hall, 1974), p. 284. Case Study Armco, Inc.: Midwestern Steel Division In January 1991 management of the Kansas City Works of Armco’s Midwestern Steel Division began implementing a new performance measurement system. Bob Nenni, Director of Finance for the Midwestern Steel Division, explained: With our old system, our managers...
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...Professional Values: The Case of BSN-RN Completion Education Winston-Salem State University School of Health Sciences Division of Nursing CRITIGUE OF PROFESSIONAL VALUES The researchers were trying to address the professional values of RN-BSN students in completion of their education. The authors clearly stated the problem throughout the research study. The problem is very important and impacts the nursing practice today. The article explains how the RN-BSN professional values are being perceived in nursing practice today. The continuation education on professional values must be continued after BSN completion. The importance is necessary for nurses to continue with instilling the professional values throughout their career. This article is easily researched on line and anyone can access it for reading purposes. The purpose of the research was to explain few questions about the differences in the perception of professional values correspond with nurses who are currently practicing. If the differences do exist, the question would be are the differences related to educational background or other factors professional values. The purpose of the study is explained clearly throughout the article and background information was provided by the authors from previous similar studies which supported their...
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...surpassed depression as the most common mental health diagnosis among college students, though depression, too, is on the rise. More than half of students visiting campus clinics cite anxiety as a health concern, according to a recent study of more than 100,000 students nationwide by the Center for Collegiate Mental Health at Penn State. Nearly one in six college students has been diagnosed with or treated for anxiety within the last 12 months, according to the annual national survey by the American College Health Association.The causes range widely, experts say, from mounting academic pressure at earlier ages to overprotective parents to compulsive engagement with social media. Anxiety has always played a role in the developmental drama of a student’s life, but now more students experience anxiety so intense and overwhelming that they are seeking professional counseling. As students finish a college year during which these cases continued to spike, the consensus among therapists is that treating anxiety has become an enormous challenge for campus mental health centers.Like many college clinics, the Center for Counseling and Psychological Services at the University of Central Florida — one of the country’s largest and fastest-growing universities, with roughly 60,000 students — has seen sharp increases in the number of clients: 15.2 percent over last year alone. The center has grown so...
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...Case Study 1.1 INTRODUCING WORK-LIFE BALANCE AT OXFORD MANUFACTURING Fiona McQuarrie, University College of the Fraser Valley Oxford Manufacturing is a company with 350 employees in a large Midwestern city. It specializes in producing custom plastic products, although it also manufactures a range of small plastic items (such as storage boxes and water bottles) that it sells to wholesale distributors. Because of the variety of products the firm produces, its workers have a wide range of skill levels and qualifications: engineers with university degrees work on design and production specifications for customized products, and assembly line workers, some of whom did not finish high school, operate machines in the production facility. The company’s plant operates 12 hours a day, seven days a week—although if a large order cannot be produced during regular hours, operating hours may be added to meet that demand. Over the last few years, where Oxford is located, the demand for workers has begun to exceed the supply. Oxford’s owners have realized that the company can no longer afford to sit back and let potential employees find them, as was the case in the past. They also realize that the company is now increasingly competing for employees, especially skilled ones, with other manufacturing firms in the same area. These realities have led Oxford’s owners to decide that Oxford needs to be seen as a “preferred employer” if it is going to attract and retain the best employees. They...
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...“explores the humanness of a being in the world”[5]. Bergum refers to the phenomenological research method as an “action-sensitive-understanding” that begins and ends in the practical acting of everyday life and leads to a practical knowledge of thoughtful action. Phenomenological research is an introspective human science, the intent of which is to interpret and to understand as opposed to observing, measuring, explaining, and predicting)[6]. The intention is to go beyond the aspects of life taken for granted and “to uncover the meanings in everyday practice in such a way that they are not destroyed, distorted, decontextualized, trivialized or sentimentalized”.[7] To answer the question, “What is it like?” and to enter into the dialectic of the study and fully portray the reality of the experience, a process of phenomenological reduction is utilized.[8] On the other hand, lived experience refers to what an individual, group, or community experiences for itself, rather than a reality that may be determined by those outside of that individual, group, or community. It involves not only...
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...Effects of Bullying and Cyberbullying Unit 9 Project Nisha Ostrander Kaplan University CM107 Professor Lori Martindale Effects of Bullying and Cyberbullying In the state of Florida, a 12 year old girl by the name of Rebecca Sedwick jumped to her death due to bullying in school and online. According to reports, this may not have been the only factor in her life to cause her suicide. Rebecca came from a single parent home and her mother was not a strong role model. Rebecca’s home and school life may have been the reason for her death. Rebecca was being cyberbullied by more than fifteen people (Dahl, 2013). Children who experience bullying, or bully others are most likely to have suicidal thoughts, attempt physical harm, and sadly successfully take one’s own life. According to the Centers for Disease Control and Prevention (2007), suicide was the third leading cause of death among adolescents in 2004. Even though suicide rates have decreased 28.5% between 1990 and 2004 among young people, upward trends were identified in the 10 to 19 year old age group in 2003-2004 (Centers for Disease Control and Prevention, 2007). Children today have if far worse than any other generation before them. The pressures they face today exceed society’s expectations. Bullying has been at the forefront for decades, this behavior may include physical contact. Like pushing, shoving, hitting, and stealing. This type of bullying makes the victim feel less than human. Psychological bullying shows...
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...Effects of Bullying and Cyberbullying Unit 9 Project Nisha Ostrander Kaplan University CM107 Professor Lori Martindale Effects of Bullying and Cyberbullying In the state of Florida, a 12 year old girl by the name of Rebecca Sedwick jumped to her death due to bullying in school and online. According to reports, this may not have been the only factor in her life to cause her suicide. Rebecca came from a single parent home and her mother was not a strong role model. Rebecca’s home and school life may have been the reason for her death. Rebecca was being cyberbullied by more than fifteen people (Dahl, 2013). Children who experience bullying, or bully others are most likely to have suicidal thoughts, attempt physical harm, and sadly successfully take one’s own life. According to the Centers for Disease Control and Prevention (2007), suicide was the third leading cause of death among adolescents in 2004. Even though suicide rates have decreased 28.5% between 1990 and 2004 among young people, upward trends were identified in the 10 to 19 year old age group in 2003-2004 (Centers for Disease Control and Prevention, 2007). Children today have if far worse than any other generation before them. The pressures they face today exceed society’s expectations. Bullying has been at the forefront for decades, this behavior may include physical contact. Like pushing, shoving, hitting, and stealing. This type of bullying makes the victim feel less than human. Psychological bullying shows in...
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...The prevalence of anxiety among college students and the simultaneous lack of resources catered for more informal anxiety interventions have created a need for creative interventions that will draw more participation. Formal on campus interventions that provide typical therapeutic sessions can sometimes look daunting and intimidating, may discourage individuals from getting help. Art-based activities can be especially beneficial because they can draw more individuals in who find formal therapy intimidating. The following studies show the positive impact art-based intervention can have on college students’ anxiety levels. Despite the benefits, art-based interventions are underutilized on college campuses. Engaging in art can serve as a powerful outlet for college students to digress from negative emotions that trigger anxiety. Drawing...
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...Ateneo de Davao University E. Jacinto St. Davao City CASE 1: THE RECALCITRANT DIRECTOR AT BYTE PRODUCTS, INC.: CORPORATE LEGALITY vs. CORPORATE RESPONSIBILITY In partial fulfillment of the requirements for MGT 426: Strategic Management 2:35 pm – 3:35 pm / MWF / C306 Members: Castillo, Nikka Paula C. Esparagosa, Maribeth Morta, Winadel B. Panaligan, Rosemarie D. December 2, 2015 I. Background of the Study Byte Products Inc., which is located in the Midwestern part of the United States, is known to be the largest producer of electronic components which is mostly used for sophisticated business and engineering applications. Byte Products, Inc. has been the top producer in the industry because it has secured a spot on the electronic computers market getting 32% of the market share. Their strong market share has consistently given them an annual increase of their revenues which eventually lead to total sales of approximately $265 million. Byte products currently have three (3) plants operating at full capacity. Because of the increasing demand of their products, Byte cannot simply meet the increase in demand. Several members of the board had presented solutions to the problem, but some has objected to the proposals. II. Problem Statement What strategy should Byte Products, Inc. implement in order to meet its demand problems and maintain its status as the industry leader of producing specialized electronic components? III. Point of View James M. Elliot, CEO and...
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...Gateway Computers. Company Background The story of Gateway is an inspiring one. The company, originally called Gateway 2000, was founded in 1985 in an Iowa farmhouse by Ted Waitt, the son of a fourth-generation Iowa cattleman. Armed with a rented computer, a three page business plan, and a $10,000 loan guaranteed by his grandmother, Waitt dropped out of the University of Iowa to pursue his dream. Gateway’s early value proposition was similar to what it is today: offer products directly to the customer, build them to their specifications, provide them with the best value for the money, and offer unparalleled service and support. Waitt’s start-up company had $100,000 in sales in its first year and by 1993 it became a Fortune 500 company with sales of nearly $3 billion. The company’s rapid growth continued throughout the ‘90s, reaching a peak of more than $9.6 billion in 2000. Over the past 18 years Gateway has been a technology and direct-marketing pioneer. It was the first company in the industry to sell computers online, the first to bundle its own branded internet service with a PC, and among the first direct retailers to sell its own branded consumer electronic products. In 1996 the company became one of the first “brick and click” retailers when it introduced a nationwide network of Gateway Country stores. Today, the company has nearly 200 stores where customers can try out Gateway products, get advice from technical experts, and learn more about technology in classes...
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...Components of the Doctoral Study ss Walden University Section 1: Foundation of the Study Introduction The structure of the modern society has greatly changed. For instance, in 1968, 52 % of children were raised in families in which the father was the sole bread winner; the mother was not in the workforce, while the parents were married. The 1968 statistics is different to today’s society where only 20 % of the children live in households with the father as the as the full time worker while the mother tender the family chore (The Council of Economic Advisers, 2014). Today, children are raised by single parents who double as employees of the labor market. The challenges of integrating family and work life are part of the daily reality of single parents. The challenges are experienced across all the socioeconomic levels. Single parents on pay jobs have family responsibilities; however, their jobs are designed as if they lacked them. For a long time, work and family life have been interdependent. However, the increase in the employment of mothers , and increased family working hours, and the trend toward long working hours have made the independence more problematic and visible (Ballyn, Drago & Kochan, 2001). Background to the Problem Creating a balance between a full-time working schedule and parenting is a challenge that most single parents have to contend with in the course of their daily lives (Favero & Heath, 2012). It is important to note that most of...
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