...websites and tools that can assist you in completing assignments, connecting to other students, and searching for careers. Instructions Complete the following Scavenger Hunt Matrix regarding student resources provided by the university. In the first column, list the steps used to locate each resource. In the second column, explain how each resource might contribute to your success. Scavenger Hunt Matrix |Student resource |List the specific steps you used to locate |Explain how you can use each resource to support your | | |each resource. |academic, career, or personal success. | |Course syllabus |The course syllabus is located in the |The class syllabus is useful because it is a listing of| | |classroom. 1st location is on class home |all of the required study materials, tasks to complete,| | |and from the current class list on your |and exercises. It lists your assignments and their due | | |ecampus home page |dates. You can check off completed items. | |Academic policies |These are found on the class home page on |The academic policy has a wide range of very important | | |the right hand side of the screen above the|information. It...
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...LISTENING REACTION PAPER [pic] Speech 100 – all sections. Assignment Instructions: The Listening Exercise takes place in class. You must be in class doing the exercise to be able to write this short paper. Type a double-spaced, two page paper (see ”Format” in the class syllabus for instructions on margins, etc.) Type full pages – don’t skimp! It’s worth points to fill the page. NUMBER your answers and answer the following: 1. As you listened to a classmate in a “duo” or a “trio” in class, were you “empathically” listening? Explain. 2. Discuss your personal “barriers” to listening (p. 29-31 in the workbook “Communicate.”) How well did you listen? Discuss difficulties you may have experienced during the exercise. 3. Consider page 31 in the workbook – what steps did you take while listening to another person? 4. Do page 37-38 in the Communicate workbook, “Analysis of my listening effectiveness” – and tell me what your results were. What did your results tell you? 5. Finally, when it was YOUR turn to talk and have another person listen to you: (a) Discuss how it felt to have someone listen to you – really listen, without judging, without offering advice, or without trying to ”fix” it. (b) How could you tell they were listening to you? 6. What did you think of this exercise? ** This paper is worth 20 points – points are awarded on the QUALITY and also the required length of the paper, as well as...
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...Home TAYLOR SAMSEL Share ... 183 Home Classroom Library Program Account PhoenixConnect Careers MKT/421 » Syllabus US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing...
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...United International University School of Business and Economics Course Policies/ Brand Management |Program |Bachelor of Business Administration (BBA) | |Course Title & Code |Brand Management (MKT 4311) | |Section |A, B, C | |Trimester |Summer, 2014 | Assessment Plan |Assessment Breakup |Contribution to Grade |Total Contribution | |Class Attendance & Participation |05% |30% | |Quiz/Class Test |15% | | |Assignment and Presentation |10% | | |Mid Term 1 |20% |70% | |Mid Term 2 |20% | | |Final Exam |30% | | Course Polices ▪ Attendance: Attendance in class is mandatory. Only two absences are allowed with prior permission. For each subsequent absence, you...
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...Layout Paper Paper #2 Pearson Mkt/Mgt 322 – Fall 2012 Using the store location of your choice Description: (from syllabus) – A store layout is a strategy. Select, rank and defend the criteria you will use in analyzing the layout strategy for two similar stores. Select, compare and analyze two layouts for a store based upon these criteria. Operational Description – The paper should be professionally presented. It should be no more than five pages of text. (There can be additional pages for maps, diagrams charts and tables.) Use headings and subheadings to organize the paper. Footnote your sources. Single space (rather than double space) with respect for appearance and readability. Start with your summary of recommendations. (This is your Executive Summary – You write this last.) Objectives: 1. Learn criteria upon which layout decisions are made. 2. Adapt this list of criteria to your particular situation. 3. Prioritize and quantify your selection criteria for your particular situation. 4. Compare two layouts based upon these criteria. 5. Make use of direct and secondary information to show that your recommendations and analysis are based upon more than just your opinion. 6. Make use of principles from lecture and text to show that your recommendations and analysis are based upon more than just your opinion. 7. Lead with your recommendations. Follow with your backing and thought process. Hints 1. What are your criteria for selecting a layout? 2...
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...Course Syllabus MKT 6336-0I1 Jindal School of Management The University of Texas at Dallas | Course Info | Tech Requirements | Access & Navigation | Communications | Resources | | Assessments | Academic Calendar | Scholastic Honesty | Course Evaluation | UTD Policies | Course Information Course Course Number/Section Course Title Term MKT 6336.0I1 Pricing Spring 2014 (January 13 – May 12) Professor Contact Information Professor Ram Rao Office Phone 972-883-2580 Email Address rrao@utdallas.edu Office Location SM 3.701 Teaching Assistant Office Email Address Administrative Assistant Office Phone Email Address Mohammad Zia McDermott 1.406N Mohammad.Zia1@utdallas.edu Andrea Hapeman SM 3.704 972-883-4743 andrea.hapeman@utdallas.edu Course Pre-requisites, Co-requisites, and/or Other Restrictions MKT 6301 or equivalent Course Description Pricing is the way a firm produces revenues from the value created by its product offerings. Much of marketing involves activities that are costly for the firm, while revenue generation depends on pricing that is sustainable and profitable. Students in this course will learn both the principles that can guide pricing and the practical considerations that make pricing a challenge. Sustainable and profitable pricing stands on three legs: costs, competition and consumer value. Some managers focus too much on costs, while others focus too much on competition. Decisions made in this way are typically not good. As we will see in this course, a manager...
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...MKT 450 – Consumer Behavior and Marketing Syllabus (Revised: 01/04/2016) Spring 2016 16496 T/Th 12:00 - 01:50 pm HOH 303 16498 T/Th 02:00 - 03:50 pm HOH 303 16499 T/Th 04:00 - 05:50 pm HOH 303 Professor: Gülden Ülkümen Office: HOH 620 E-Mail: ulkumen@marshall.usc.edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. We buy different clothes, drive different cars, and eat different foods. Moreover, even the same consumer can make different decisions depending on the situation. So how are we to construct coherent marketing strategies? In this class we will learn how and why consumers behave the way that they do. We will explore our intuitions about our own behavior. We will learn about theories developed in marketing, psychology and other behavioral sciences. And we will learn to use these theories to predict how consumers will respond to different marketing activities. Learning Objectives * To acquire a framework for analyzing consumer behavior problems * To learn how consumer behavior can be affected by different marketing strategies * To show how behavioral evidence can be used to evaluate alternative marketing strategies * To...
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...Product Offering Lally Keyshla De Jesús, Josué Ubiles & Ariana Román University of Phoenix MKT/571 - Marketing Prof. Magda Oquendo Santiago January 31, 2013 Product Offering Kalix is a swimwear production company base in Puerto Rico. This company specializes in swimwear and sportswear design, manufacturing and distribution. Kalix manufacture their products in a custom manner basically on demand, which means it can be in small or large amount orders all depend on the customer needs. Furthermore this company mayor steady income came from local boutiques and retailers. As a growing company Kalix want to expand for that reason company designers came with a new product they expect to launch in and outside of the United States. Kalix have an exclusive line of products called Purple Drop, Purple Drop swim wear is a local line with great acceptance in the island. Purple Drop also have they star product call “Sleek Koture” and because of the remarkable local sales and demand of this product, Kalix want to try it out of the united state. * “Sleek Koture” is what women commonly known as body Shapers but with a twist. “Body shapers are made out of strong materials (typically a mixture of nylon and lycra) that are able to force the body into shape and instantly make anyone seem inches thinner. All companies claim that their body shapers are comfortable, and they truthfully are more comfortable than the corset of the past” (Essorment, 2012). * We called it shaper...
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...08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are quantitative methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related...
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...[pic] MARKETING 201: PRINCIPLES OF MARKETING Instructor: Derick Davis, PhD Kosar/Epstein Faculty Office Wing, Office: KE-515 Phone Office: 305.284.6145 E-mail: ddavis@bus.miami.edu Section O: Tuesday and Thursday 9:30-10:45 Stubblefield Classroom 502 Section Q: Tuesday and Thursday 12:30-1:45 Dooley Memorial Classroom 200 Section R: Tuesday and Thursday 2:00-3:15 Dooley Memorial Classroom 200 Office hours: Tuesday and Thursday 3:30-5:00 Friday 9:00 – 11:00, or by appointment Please feel free to ask questions anytime. Email is the quickest way to communicate with me. However, it is unlikely I’ll respond after 8:00 P.M. REQUIRED MATERIAL A text will be used in class. The text is Marketing, by Grewal and Levy, 4th Edition, McGraw-Hill, 2013 is available in the bookstore (ISBN 978-0-07-802900-4) at a price of $154.00 for a new book. It is highly recommended that you read the assigned reading before the class in which it will be discussed. Additionally, chapter slides and/or outlines are available on the course website. It is recommended you review and print these, bringing them to class to help you with note-taking. We will be discussing three HBR cases. You have to download them from https://cb.hbsp.harvard.edu/cbmp/access/28012946 They will be used for individual assignments and also discussed in class. The cost is around $12.00. We may also use several articles throughout this course (available on Blackboard) under Course Reserves...
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...THE COURSE OUTLINE (SYLLABUS) 1. Course Name and Code: MKT 248/1 – Introduction to Marketing 2. Day, Time, Semester: Thursday, 18:30, Fall 2010 3. Instructor: Gorjan Lazarov, EMBA, Katz Business School, University of Pittsburgh 4. Contact: E-mail: gorjan.lazarov@aauni.edu 5. Office hours: Thursday, 17:30 – 18:30 6. Prerequisites: MTH 111 7. Credits: 3 8. Workload For An Average Student (weekly): |Lecture |3 hours | |Homework | | |Project |3 hours | |Reading (quizzes and tests) |3 hours | |Other assignments |2 hours | 9. Course Description: This is an examination of the overall marketing system from the marketing decision-maker’s viewpoint. The course emphasizes product, price, promotion, and distribution as well as planning, research, and organization required to implement marketing concepts. We examine marketing of consumers and industrial products and services, profit and nonprofit...
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...Answering a Calling to Graduate Study: Challenges and Strategies for Personal Success Considering the pursuit of a graduate level education is a decision that should be well thought out. Success, whether academic or professional, is something desired by everyone at some point in life. It is important to decide carefully what goals one wants to accomplish and how a graduate degree will help. Once the goals are set, and the decision is made to go back to school, additional research and careful consideration is given in deciding what type of program to attend. There are basic considerations, including program and cost, but the future student should also consider that not all programs are created equal. Graduate study programs often have different objectives and focus (Kuther, PhD, 2013). It is the responsibility of the individual to ensure that the program of choice matches his or her desired learning preferences. I knew I wanted to be a nurse from the time I started college, and it did not take long working in the field to determine that I was meant for health care management. My BSN and management ability has enabled me to work my way up to a senior management position, as the Chief Nursing Officer, at a rural hospital. I believe that by obtaining the MSN/MHA dual degree, doors will continue to open in health care administration. For this reason, I have found my way back to school and I am a proud virtual student at University of Phoenix...
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...– PROFESSIONAL LEVEL Business Analysis SMART Notes Prepared by Darren Sparkes Email: darrensparkesnotes@sky.com ACCA P3 - Business analysis These notes are not intended to cover the whole of the ACCA P3 syllabus ©Darren Sparkes, 2010 1 Contents Page no. Paper 3 Examiners Approach…………….….... 3 Extracts from the Examiners report ……….…...4 Examination Technique……………….…..……..7 Background and examination format..…............9 Syllabus Overview………………………...........10 Strategic Planning………………………...….....11 Mission and Objectives…………………………12 Business & Professional Ethics..………….…...13 Internal Analysis……………….……………..…14 External Analysis……………..………………....15 Strategic Options……………………….……….17 Method of Growth………………………............18 Portfolio Analysis…………………………….….19 Strategic Choice & Change Management…....20 Marketing………………………………………...21 Organisational Structure…………………….….22 International Market Place.…………….……....23 Business Process Change…….…..…………..24 Information Technology……..…….……..........25 Quality………………………………….……......26 Project Management………………………...…27 Role of Finance………………………………...28 Review and Control………………………..…..29 Strategy and People……………………………30 ACCA P3 – Business Analysis These notes are not intended to cover the whole of the ACCA P3 syllabus © Darren Sparkes, 2010 2 Approach Required ‘Differentiation is important to individuals seeking to pass a management and strategy examination. It is the ability to link strategic and financial analysis;...
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...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...
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...Students are responsible for reading this course syllabus carefully, and complying with all course requirements stated in it. INSTRUCTOR’S NAME Dr. Matthew Sonfield OFFICE HOURS Tues & Thurs 8:00 – 9:30 AM and by appointment LOCATION OF OFFICE 229 Weller Hall CAMPUS TELEPHONE 463-5728 E-MAIL ADDRESS Matthew.Sonfield@ hofstra.edu (e-mail messages will receive responses much faster than voice-mail messages) HOME PAGE http://people.hofstra.edu/hu/faculty/matthew_sonfield/ GENERAL INFORMATION Location of Department Office 228A Weller Hall Telephone of Department (516) 463-5726 Department Chairperson Dr. Li-Lian Gao HOFSTRA UNIVERSITY BULLETIN DESCRIPTION OF COURSE A capstone course enabling students to integrate functional area knowledge in order to effect managerial decisions and assume leadership roles in organizations. Theory and concepts are applied using both case analysis and a computer-based business simulation. Topics include: elements of the strategic planning process, such as strategy formulation and implementation; ethics and corporate social responsibility; corporate, business, and functional-level strategy; the relationship between strategy and organizational structure; and strategic control and reward systems. PREREQUISITES OF COURSE Business majors with senior class standing and MGT 101, FIN 101 and MKT 101. (Students who have completed 88 s.h. or above...
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