Running head: Marketing Communication Plan

Marketing Communication Plan
DeVry University / Marketing management
December 2010

Outline I. Introduction II. My Concerns and questions to Marketing Product of customer Products III. Support Proposal IV. Conclusion V. Reference

Introduction As vice president of marketing, I know that Marketing Director of consumer product wants to increase in overall business profits across all consumer products. He gives several ideas are good such as development of advertisement, on-package instant coupon, using the on-pack, trial pack, and development of eco-friendly product. However, I connect with Marketing Director of commercial product. She gives me a respond that this is right investment, but she is concerned that reducing our promotional efforts in the commercial markets will deeply erode this value business. Furthermore, Financial analyst, she mentions that our fund can shows a breakeven at two years. She recommends that we require cooperating with agencies.
My Concerns and questions to Marketing Product of customer Products 1. What kind of advertisement do you want to show up? 2. Does customer use an on-package coupon instantly? 3. Will the on-packs to every four bottles sale be good? 4. How do you aggress public relations campaign? 5. What kind of companies you want to cooperate with? 6. Do you make a statistical survey for our product?

Support Proposal In my opinions, our company has to advise the advisement for our product because we want to build our brand. I hope we can do step by step. First of all, we know our product is for cleaning house. Moreover, housekeeping is our main customers. I agree that we develop a comprehensive television and print advertising.