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N/A Character Analysis

Submitted By
Words 884
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This concept gets straight to the point they care about… saving money, and it makes them want to put their hand up too.
Anything that is going to save us 1000s, I’m good. I’m checking it out. I’m looking toward retirement. We got to save money. MA, OH
Who doesn’t want to save money? Interesting. I would put my hand up….I want to save thousands. N/A, Nashville
This is the best. Gets right to it. Easy to digest. Tells me what I want to know. IFP, Nashville
Who doesn't want to save thousands on health. It’s not cheap. IFP Phoenix
Time is very consuming and most people want to get straight to the point. Everything is now straight to the point. Pretty good pitch. Save thousands on health insurance. IFP, Birmingham
Though some were skeptical, explaining …show more content…
He isn’t working for me. N/A Cincinnati
I just don’t relate to this guy…He looks decrepit. MA Cincinnati
I think this is disrespectful for elderly people. I’m absolutely offended by it. If I saw that before I read, I would keep flipping. That’s not what senior citizens look like. N/A Nashville
IFPs also had trouble relating to their puppet. They found the character a bit nerdy, and they thought he should look happier to be saving so much money.
The sweater vest isn’t working for me. And he looks a little crazy with his tongue out. IFP Nashville
I don’t love the puppet. I’d connect with it more maybe if the eyes were happier looking. IFP Phoenix
This puppet doesn’t work for me at all. I don’t like him. IFP, Birmingham

This concept puts the benefit front and center (recognizing outdoor will be a quick read). They do not have to wonder at its meaning, nor do they have to read a densely worded end line like “Join and start saving …show more content…
N/A Cincinnati
I like the Enroll. Save. Smile. Tagline is great. I love words. This does exactly what it’s supposed to do. Tells you to enroll, then you trust that you will save, and because you are saving, you are smiling. I like how they order those three words. I think it’s genius. Well put together. IFP Denver
Join and start saving today… I like the Enroll. Save. Smile. The best. My best business ventures were always short. 1 or 2 words. The join and start saving, this one… if I was just walking by there is more going on here. This is harder to understand, more words and things going on. IFP Denver
It gets straight to the point. I like that. That’s what people want. IFP Birmingham
They want to save money so the question “Who’d Like to save thousands?” captures their attention and makes them raise their own hand and want to find out more about Bright.
I would log onto the website and scroll through a few paragraphs to see what it’s about. IFP, Birmingham
I would put my hand up. Who doesn’t want to save thousands? N/A Nashville
If I saw this, I would be motivated to explore the company. IFP Phoenix
My next step would be to go to the website. IFP,

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