Every year in the United States, more than 480,000 people die from tobacco use and exposure to secondhand smoke making it the leading cause of preventable death in this country. It is said that people are introduced to smoking at young ages. This is the time where children are challenged the most in their lives; at the ages children pick up the habit to cope with challenging times in their development. Smoking at an early age increases an individual’s chance of suffering from an addiction than those that begin at a later age. In May of 2008, Nicotinell released an advertisement to address the female smoking community by pushing their new medicated mint flavored nicotine gum. Instead of ranting and raving about the product’s features and benefits …show more content…
The advertising crew did a great job captivating the viewer’s attention using different color hues, light, darkness, and spacing. In the foreground of the picture sits an elderly woman in the center of the page leaning over a cake. The background appears to be an outdoor setting that looks very similar to the outside visiting area of a senior citizen home. To help viewers pay attention to what is important the designers play around with dark and light. Dark hued neutral colors are used to draw the viewer’s eye to the lit foreground giving the elderly lady the spotlight in the advertisement. Bright colors are spewed throughout the ad to lead the audience to key information in the ad. For example, the things that really pop in the ad are the woman’s suit, the candles, the cake, and the Nicotinell product in the lower right corner of the ad. The woman’s bright cobalt blue suit along with her light teal shirt mimics the product’s colors making a memorable sketch of the product in the viewer’s head. Whenever the audience see these colors something will trigger in the brain and bring up the image of the Nicotinell …show more content…
The organization acknowledges the fact that women are somewhat dependent on their looks. If women don’t look in tip top shape they won’t feel attractive to others. Every woman wants to feel beautiful with the perfect looking skin and natural glow. Especially now since social media is so popular; girls and women just want to have the prettiest Instagram pictures. The advertisement does a great job getting the message across that smoking is bad for an individual’s health. At first glance the ad doesn’t look like much but a sweet old lady celebrating her birthday; however, when you take a closer look at the audience can see that the lady is holding a cigarette. Just below the cigarette is a candle in the shape of the number forty-two stuck in a bright pink cake that reads happy birthday. The audience is left to insinuate that the elderly looking woman is actually forty-two-years old! Anyone knows that a normal forty-two-year-old woman goes through some aging but not to the extent. The ad cleverly shows that due to smoking this woman has put some years one her life. This is shown in the woman’s completely white thin hair, wrinkles in the skin, and the different shade of age spots on her skin. Overall this advertisement effectively uses color, word, and pathos to influence viewers to buy the new Nicotinell nicotine gum. With the use of these elements