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Party Identification Model Essay

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The party identification model demonstrates a clear correlation between voting behaviour and a range of social variables. In 1967, political scientist Peter Pulzer claimed ‘Class is the basis of British Politics: all else is embellishment and detail’ (Pulzer, 1967). The period 1945-1970, was characterised by psephologists as one of political stability with a clear two party dominance with party loyalty closely corresponding with social class. During this time, 90% of the votes cast during general elections were gained by either the Labour or Conservative party which under first-past- the post translated to 98% of seats in parliament. (IPSOS MORI 2015). At this time there was a clear correlation between party identification and social class. The Institute of Marketing developed a schema measured by occupation …show more content…
(Butler and Stokes,1969) Labour was established to represent the interests of the working class and the conservatives were typically associated with protecting the interests of the property owning middle class so voters would be drawn to ideological positions which were characteristically ‘right wing’ or ‘left wing’. It can be further argued that voters are influenced by long term processes of political socialisation particularly in the family, work place and wider community. For example, if a voter comes from a working class area where both parents are manual workers who have always voted labour, it is more likely that the particular voter would vote in accordance with their

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