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Pho24

In: Business and Management

Submitted By jellyuri
Words 273
Pages 2
* Name: Wrap and Roll JSC * Business: F&B * Brand: Wrap and Roll * Target customers * Owners: Nguyen Thi Kim Oanh + Nguyen Tu Anh * Management * Shareholders * Investors * History * Milestone Year | Milestones | 2006 | Established the 1st Wrap and Roll restaurant at 62 Hai Ba Trung, HCMC | 2011 | First franchise in Australia (now closed; unknown reason) | 2012 | First restaurant in Hanoi / Total 6 restaurants nationwide | | First franchise in Singapore ($400,000) | 2014 | Opened 2 more restaurants in Hanoi / Total restaurants across country: 9 | 2015-2016 | Launched the 10th restaurant in ViVo City, Dist. 7, HCMC | | Total restaurants in Singapore: 4 | | Looking to open more restaurants in Vietnam, specifically in Da Lat & Nha Trang |

* Number of stores 1 | Ho Chi Minh | 62 Hai Ba Trung St., Dist. 1 | 2 | | 111 Nguyen Hue St., Dist. 1 | 3 | | 226 De Tham St., Dist. 1 | 4 | | SA1-1 Nguyen Van Linh St., Dist. 7 | 5 | | B3(23-24) Vincom Centre, Le Thanh Ton St., Dist. 1 | 6 | | 4F Diamond Plaza, 34 Le Duan St., Dist. 1 | 7 | | SC ViVo City, 1058 Nguyen Van Linh St., Dist. 7 | 8 | Hanoi | 33 Dinh Tien Hoang St., Hoan Kiem Dist. | 9 | | 5F Trang Tien Plaza, 24 Hai Ba Trung St., Hoan Kiem Dist. | 10 | | 5F Vincom Centre, 191 Ba Trieu St., Hai Ba Trung Dist. | 11 | Singapore | ION Orchard, 2 Orchard Turn, #B3-19 | 12 | | The Star Vista, 1 Vista Exchange Green, #B1-11 | 13 | | One@KentRidge, 1 Lower Kent Ridge Road, #01-11 | 14 | | Changi City Point, 5 Changi Business Park Central 1, #B1-26/27 | * Warehouse * Central kitchen * Suppliers * HR: hiring and training * Reason of the downfall * Competitive

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Pho 24

...NADIA NILA SARI  M987Z250 I. Executive Summary. II. Situation analysis in Taiwan. A. General chain restaurants in Taiwan B. Cuisine of lifestyle III. SWOT Analysis IV. Marketing strategy A. B. C. D. Marketing goal Marketing objectives Primary target market Strategy ( 7p ) V. Financial Project.  VI. Conclusion & Reference. I.  COMPANY PROFILE • PHO24 is  a  Vietnamese  noodle  restaurant  chain  belonging  to  Nam  An  Group,  the biggest F&B Corporation in the Vietnam.  • Apart from PHO24, Nam Group owns and operates many  other  different  F&B  brands including An Vien, Maxim’s Nam An , Thanh Nien, An , Goody , Goody‐ Plus , Bamizon , Ibox Café , etc. • The first PHO24 outlet was opened in June 2003.  • PHO24 has opened 73 outlets in : Ho Chi Minh City, Ha Noi, Da Nang, Vung Tau, Nha Trang, Binh Duong, Jakarta  (Indonesia),  Manila  (Philippines),  Seoul  (Korea),  Phnom  Penh  (Cambodia)  and  Hong Kong .  • In 2004, 2005, 2006 & 2007, PHO24 has been consecutively the winner of The  Guide Awards voted by readers of Vietnam Economics Times, Thoi Bao Kinh Te  Viet Nam and Tu Van Tieu Dung magazine. • In  2010,  PHO24  is  one  of  the  top  10  "Ho  Chi  Minh  City  – One  Hundred  Excitements" which voted by travelers History the name  The number 24 is meaningful for Pho 24 1. Pho 24 locations open 24 hours.  2. Pho 24 also uses a total of 24 ingredients and spices in its  pho  broth  3. Diligently stewed for 24 hours before it is served.  4. The 24 ingredients plus the thorough preparation process ...

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