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Pos Materials Essay

In: Business and Management

Submitted By mariasen
Words 686
Pages 3
Designery
Designery Training

Воблер
• POS-материал вобблер - это рекламный носитель, либо ценник фигурной формы с
«ножкой», при помощи которой он приклеивается на 2-х сторонний скотч к любому месту рекламы товара. Название вобблер происходит от английского слова to wobble, которое переводится как "колебаться" или "дрожать«.
Благодаря упругой «ножке», вобблеры раскачиваются в воздухе, тем самым вобблер выглядит наиболее выигрышным, относительно неподвижных POS материалов.

Мобайл
• POS-материал мобайлы представляют собой подвесные рекламные носители, которые закрепляют под потолком торгового зала. Мобайлы иногда называют денглерами или просто подвесками.

Постер (Плакат)
• POS-материал постер (дисплей, хардпостер) – рекламный носитель в виде жесткого плаката на ножке или просто плаката. • Дисплеи обычно выставляются сверху на стеллажах с товарами или прямо на пол.


Дорхенгер
• Дорхенгеры идеально подходят для многоэтажных гостичных и жилых комплексов, офисных зданий. Таблички на ручку двери это наиболее рентабельный способ проведения какой бы то нибыло рекламной акции по привлечению потенциальных клиентов Диспенсер
• POS материал диспенсер – это картонный или пластиковый рекламный носитель с карманом.
• Диспенсер предназначен для демонстрации и раздачи материалов презентационного или рекламного характера (листовок, буклетов или купонов). Слово диспенсер происходит от английского слова «dispense», что дословно переводится как — размещать, раздават Подиум
• Для размещения и демонстрации образцов продукции, макетов и рекламных материалов используются подиумы, которые являются выставочным и презентационным оборудованием. Пазл
• Пазлы изготовлены на толстом беленом картоне каппа с прямой
УФ-печатью
1440 dpi с последующей вырезкой на фигурные элементы согласно дизайну строго по контуру.

Дисплеи
• Дисплей имеет самое большое количество видов, размеров, функций и мест расположения.
Одни
дисплеи только экспонируют товар, другие используются как место для его выкладки, третьи совмещают обе функции. Комбинирование различных современных технологий позволяет реализовывать любые стилистические и маркетинговые задачи.

Дисплеи (примеры)

Стопперы(шелфстопперы)
• Шелфстоперы представляют собой разделители продукции на полках.
• Эти приспособления привлекают внимание покупателей, заставляя их приобрести тот или иной товар.
Шелфстопер - это рекламный носитель. Обычно он имеет небольшой выступ в проход, а основная часть прикрепляется к полке перпендикулярно. Полочный разделитель позволяет найти ту продукцию, которая на нем изображена. Антикражные ворота (чек поинты)




Современный магазин не может обойтись без охранных систем, в которые входят такие устройства как
"чекпоинт",
который представляет из себя некий чехол на антикражные конструкции магазина. Подобные антенны безопасности можно встретить как в больших торговых сетях, так и в сравнительно небольших торговых залах.
Как в аптеках, так и в магазинах по продаже одежды. Они имеют разные размеры и формы, но их назначение всегда одинаковое защитить продукцию от кражи.
Чекпоит (антикражки) может быть как простой прямоугольной коробкой, представляющей из себя чехол на антикражные конструкции, так и иметь контурную форму в верхней его части, любой сложности. Баркета(прикассовый дисплей)
• Чаще всего в прикассовой зоне устанавливаются дисплеи«паразиты» из проволоки с полочками или со специальными крючками. В верхней части размещается топер из металла или пластика с логотипом компании-производителя и рекламным слоганом. • Такие небольшие конструкции, крепящиеся на другие POS-материалы, дают дополнительные возможности для выкладки товара.
Размещенные
обычном стеллаже, они возвышаются над ним и делают его более заметным.

Ростовые фигуры (1-2сторонние)
• Ростовая фигура (разновидность
POS-материалов) - представляет собой рекламный носитель в виде жесткого фигурного плаката, отпечатанного УФкрасками непосредственно на самой конструкции, с обратной стороны которой расположена ножка, поддерживающая её в вертикальном положении.

Ростовые фигуры (примеры)

Тантамарески
• Тантамареска является одной из разновидностью хардпостеров или ростовых фигур и представляет собой стенд для фотографирования с вырезанными отверстиями для лица, рук или ног. Как правило на этот хардпостер нанесено с помощью прямой УФ-печати изображение каких либо героев или персонажей в разнообразных позах и ситуациях, на фоне экзотических пейзажей и интерьеров. Штендеры
• .Штендер представляет собой одностороннюю или двустороннюю переносную конструкцию, на рекламной площади которой размещена необходимая информация.
• При установке на штендере специальных пазов на нем возможно размещение сменной информации
(например курс валют для обменных пунктов). А при необходимости рекламным полем штендера может быть аналог школьной доски, для нанесения информации мелом.

Шелф-системы
• Полочные разделители, которые отделяют одну категорию товаров от другой. Чаще всего имеют прямоугольную форму.

Промо-стенды
• Форма и внешний вид абсолютно разные
• Предназначение: выделить промо зону с рекламируемым в точке товаром

Глоссарий брифов















Хайрезы
Файл в слоях
Привью макета
Ссылка на файл для печати
Технические требования для печати
Высечка
Вижуал
Исходники
Адаптировать макет
Рисайз макета
Сноска
Файл в векторах\не в векторах
СМУК
Пантон

Thank
Thank you!

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