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Primary Strategic Business Areas Paper

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A. Primary Strategic Business Areas
Premier Coffee Retailer and Service - Since the founding of Starbucks, Starbucks had become the premier roaster and retailer of specialty coffees around the world. Starbucks differentiates itself by offering a premium, high-quality product mix of beverages and snacks. The service that Starbucks provides that presents the product mix known as the “Starbucks Experience.” By creating an ambiance at each store location that reflects the company’s passion for coffee and the local culture of the communities in which they operate, it has set a standard for a coffee experience that the customer desires. Starbucks possesses a strong potential to gain customer loyalty through their distinctive customer service, credited to the intensive customer service training, employee recognition and significance. The design of each store and product mix is targeted to appeal …show more content…
Different flavors were offered, so that consumers can enjoy the premium quality and tastes of Starbucks at home.

Tazo Tea - Starbucks expanded its beverage segmentation by reaching the tea industry. Through the acquisition of Tazo Tea, a tea manufacturer and distributor, Starbucks is able to implement its high-quality and super-premium competitive advantage in the tea industry. It offers hot and iced Tazo Tea drinks in its retail stores. The tea is also available in several flavors in the form of ready-to-drink beverages.

VIA Ready Brew - Starbucks VIA Ready Brew was made with a microground technology that allows consumers to make coffee using packets of Starbucks roasted coffee in an instant form. This brought Starbucks an even bigger fraction of on-the-go and at-home coffee drinkers. This instant coffee closely embodied the richness, and full-bodied taste of the traditional freshly brewed

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