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Reasons for Market Segmentation

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Alexander the great

Alexander III of Macedon commonly known as Alexander the Great was the king of Macedon. He is the creator of one of the largest empires in ancient history.
He became the measure against which generals, even to this day, compare themselves; military academies throughout the world still teach his tactical exploits.
Alexander was born on July 356 BC in the capital of the Kingdom of Macedon. He was the son of Philip II, the King of Macedon. His mother was Philip's fourth wife Olympias, Although Philip had either seven or eight wives, Olympias was his principal wife for a time.
In his early years, Alexander was raised by his nurse and a general of his father’s army. When Alexander was ten years old, a horse trader from brought Philip a horse, which he offered to sell. The horse refused to be mounted by anyone, and Philip ordered it to be taken away. Alexander, however, detected the horse's fear of his own shadow and asked for a turn to tame the horse, which he eventually managed. Philip, overjoyed at this display of courage and ambition, kissed him tearfully, declaring: "My boy, you must find a kingdom big enough for your ambitions. Macedon is too small for you", and bought the horse for him.
When Alexander was thirteen years old, Philip decided that Alexander needed a higher education, and he began to search for a tutor. Many people were passed over, but in the end, Philip offered the job to Aristotle, who accepted, and Philip gave them a temple as their classroom. In return for teaching Alexander, Philip agreed to rebuild Aristotle's hometown.
The temple was like a school for Alexander and the children of Macedonian nobles. Many of the pupils who learned by Alexander's side would become his friends and future generals, and are often referred to as the 'Companions'. Aristotle educated Alexander and his companions in medicine, philosophy,…...

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