When searching through the pantry, healthy foods most likely are not the ones that grasp at someone’s attention, causing eating healthy to be a dreadful task. However, Popchips found a way to create a nutritious snack without sacrificing the delicious taste of fatty foods, or cutting out potato chips from people’s diets. Every advertisement uses rhetoric to capture the attention of potential consumers and persuade them to buy their product. In the Popchips advertisement located in the Weight Watchers magazine, pathos and ethos work together to create a guilty feeling among the audience for their unhealthy food choices, while simultaneously making the audience want to look like the models in the magazine, which helps to create a highly effective