...their own; * Summarize multiple complex texts indicating understanding of the authors’ arguments and rhetorical strategies; * Develop a focused thesis that indicates their analysis and synthesis of assigned readings to arrive at their own perspective; * Use textual evidence effectively to support claims; * Cite sources appropriately using MLA or other assigned style manual; * Use syntax, punctuation, and spelling effectively in service of rhetorical purpose. Assignment: Your final essay will loosely based on the structure of a ‘literature review.’ As such, it will be either a closed-form, thesis-based structure or a thesis-seeking structure. You will choose one of the following topics and at least two of the assigned articles and create a synthesis essay based on them. Your paper should do the following: 1) introduce your research question and thesis (the answer to your research question and the argument you are defending), 2) summarize the articles from the authors’ perspectives, 3) compare and contrast the themes of the articles according to your research question, and 4) analyze the articles from your perspective and come to a conclusion on your research question using the information from the articles. Format: Your paper should be double-spaced and in MLA format, including parenthetical citations and a works cited page. It the body of the paper should be at least 1500 words (not including the reference page). Audience: The audience for this assignment...
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...Cover Letter Dear reader, My purpose of writing this essay is to decide whether Anne Feldman’s article, “STEAM Rising: Why we need to put the arts into STEM education,” was effective, ineffective, or both. I came to the conclusion that she was effective. I believe I did an effective job at analyzing Feldman’s article by analyzing her sources she uses as evidence and breaking down how she uses a personal anecdote to use in order to use the rhetorical appeals to persuade her audience. At first when this paper was assigned to me I was terrified by the idea of starting it but as I moved along in the process it became apparent to me that writing is not a scary process. After struggling I became attached and writing became quite pleasant, but stressing none the less. The toughest part about this essay was definitely begging it and ending it. The easiest was writing the third body paragraph since it includes a personal experience. Since I am biased towards my grade I would reward my self with an A and although someone else might not think it is I wont go lower because part of my lifestyle is to never put my self down. In this essay I focused on capitalization. In the future I hope to improve on my grammar. I look forward to see my writing improve this year! STEAM vs. STEM “STEAM Rising: Why we need to put the arts into STEM education,” authored by Anne Feldman, an article whose purpose is to push the audience, those invested in the hard sciences and educators, to integrate...
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...Strategies are guidelines consisting of planned actions and program components. Public relations practitioners have to analyze situations and conceptualize appropriate strategies to better the organization’s public relations position in the eyes of its stakeholders. In order to identify the appropriate strategy to use, public relations practitioners fall back on the four key theories of public relations – discourse, rhetorical, ethical and critical. These theories help in defining the public relations plan and strategy by assisting in evaluating, examining, planning and performing public relations activities such as gaining publicity, providing entertainment, disseminating information and developing national public information campaigns. Depending on the outcome the organization hopes to achieve and its current circumstances, professionals would seek to apply the most appropriate theory applicable to their situation. Rhetorical theory Rhetoric is defined as the art of effective or persuasive speaking or writing. (Online Oxford Dictionaries, 2012) Rhetorical theory, examines the various methods in which language, signs or symbols are carefully selected and organized by the practitioner to produce persuasive and meaningful messages in order to better the organization’s position in the eyes of its publics. (Toth, 1992) The practitioner uses persuasion to soften hostile opinions during crisis management; reinforce latent opinions and positive attitudes and behaviors as well as...
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...DDBA-8005 Handout What is Scholarly Writing? If you are just beginning your graduate studies, much of the next few years of your life will be devoted to scholarly writing. You will be reading, discussing, and producing scholarly writing. You will get feedback from peers, instructors, and the Writing Center staff about how to adapt to the expectations of scholarly writing. You hear about it so much, in fact, that you may hesitate to ask the basic question: "What is scholarly writing?" Scholarly writing is a type of writing rather than a level of writing (there is no hierarchy in writing genres). Scholarly writing is not any better than journalism, fiction, or poetry; it is just a different category. As with any type of writing, scholarly writing has traditions and expectations that you know about only if you read or write in that style. Because most of us do not use scholarly writing in our daily practice, it can feel unfamiliar and intimidating, but it is a skill that can be learned. The more you are immersed in it, the more you will get a feeling for its hallmarks. Here are a few of the most common characteristics of scholarly writing: • The wording in scholarly writing is specialized, requiring previous knowledge on the part of the reader. You will not be able to pick up a scholarly journal in another field and easily understand its contents (although you should be able to follow the writing itself). Scholarly authors assume that their audience is familiar...
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...Silence Speaks Louder than Words: How to Communicate about CSR Engagement Effectively A Case Study of Noir Authors: Lea Tae-Mee Søndergaard Nielsen (282853) Gro Anna Haldrup Skovbjerg (282834) Supervisor: Michael Hübertz Characters: 98.895 Date: May 5th 2010 BA in Marketing and Management Communication Aarhus School of Business 1 Executive Summary This thesis seeks to shed light on the challenges companies face when attempting to promote their CSR endeavours and suggests how they can communicate a credible CSR message in order to overcome consumer scepticism. As companies to a greater extend are held account for the social consequences of their business activities, the pressure to be socially responsible has created a tension between business and society and caused companies to think of CSR in generic ways. In fact, the most common corporate response has been neither strategic, nor operational, but cosmetic; public relations and media campaigns, the centrepieces of which are often glossy CSR reports that showcase companies’ socially and environmentally good deeds. However, the extensive use of CSR for marketing communication has caused consumers to question the motivation behind the actions and resulted in increased scepticism and cynicism toward companies’ CSR messages. To gain an understanding of how companies can avoid this consumer...
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...Using Facebook to Teach Rhetorical Analysis Jane Mathison Fife The attraction of Facebook is a puzzle to many people over the age of thirtyfive, and that includes most college faculty. Yet students confess to spending significant amounts of time on Facebook, sometimes hours a day. If you teach in a computer classroom, you have probably observed students using Facebook when you walk in the room. Literacy practices that fall outside the realm of traditional academic writing, like Facebook, can easily be seen as a threat to print literacy by teachers, especially when they sneak into the classroom uninvited as students check their Facebook profiles instead of participating in class discussions and activities. This common reaction reflects James King and David O’Brien’s (2002: 42) characterization of the dichotomy teachers often perceive between school and nonschool literacy activities (although they are not referring to Facebook specifically): “From teachers’ perspectives, all of these presumably pleasurable experiences with multimedia detract from students’ engagement with their real work. Within the classroom economy technology work is time off task; it is classified as a sort of leisure recreational activity.” This dichotomy can be broken down, though; students’ enthusiasm for and immersion in these nonacademic literacies can be used to complement their learning of critical inquiry and traditional academic concepts like rhetorical analysis. Although they read these texts daily...
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...matters associated with this course are subject to change at the instructor's discretion. Any and all changes will be communicated to students in writing. Course Description RHET 1302 will prepare you for college-level writing while helping you develop your critical thinking skills. Rhetoric is the study and practice of how people communicate messages, not only in writing and speech, but also through visual and digital mediums. In this class, you will develop skills to analyze the way rhetoric, in its various forms, addresses audiences. By paying attention to the strategies that good writers and speakers use to persuade their particular audiences, you will learn to reason better and to persuade others in your own writing, both through rhetorical appeals and through analysis of audience, purpose, and exigency that is at the heart of the study of rhetoric. For RHET 1302, you will read and reread texts and write multi-draft essays. Practically speaking, you will learn skills that you can use in your future course work regardless of your major. Student Learning Objectives • Students will be able to write in different ways for different audiences. • Students will be able to write effectively using appropriate organization, mechanics, and style. • Students will be able to construct effective written arguments. • Students will be able to gather, incorporate, and interpret source material in their writing. Required Texts Rosenwasser, David and Stephen, Jill...
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...This specific paper introduced me to a wide range of research opportunities that could make or break a paper. What I loved most about this piece is that I did not have to only choose one option for it, I was able to choose maybe two research styles or more. For my finished research paper I did use at least two to three research styles. I actually did all three types of research for my paper observation, survey and interview. I found observation to be the most useful due to actually gaining more reviews rather than maybe my ten or twelve interviwee’s. This particular assignment made me a better writer at the end of the semester for the simple purpose of teaching me something I did not know. Throughout this assignment process I choose to do all three just to witness which one could give me a better start furthermore, more information for my paper as a whole. I did find this helpful for the reason of me now using one if not all of these options the next time I may do a similar paper and it also makes the paper a little easier informational wise. I really worked hard on this individual assignment by trying to create a unbiased survey that covered the most important questions, also I tried to ask the most important questions during my interviews all while...
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...Course: MGT. 304 Advanced Business Communication | Instructor: Mr. Charlie E. Hardy | Course Credit Hours 3 | Instructor’s Office: 311-A Business Administration | Instructor’s Office Hours: MW 9:00-11:00-3:00-4:00-T 3:00-5:00-R 9:00-11:00 | Instructor’s Email Address: chardy@alasu.edu | Instructor’s Office Phone: (334)229-5066 | Prerequisites: All courses in sequence prior to this course including: ENG... 131, ENG... 132, MGT. 204 | MISSION STATEMENT The mission of the College of Business Administration is to train its students to become ethical entrepreneurs and professionals capable of succeeding in a competitive global environment. DEADLINE FOR COURSE WITHDRAWAL: The last day for withdrawal is stipulated in the official semester’s Schedule. The deadline for withdrawal from a course for the Fall 2011 semester is Thursday, October 13, 2011 COURSE DESCRIPTION POLICIES ADA Accommodation & Alternative Testing Under ADA, any student requiring alternative formats for testing and/or handouts for this course, or other types of accommodation, due to a handicapping condition, should advise the instructor within the first week of classes and must present the appropriate documentation Attendance, Exam & Assignment Makeup Policy UNIVERSITY ATTENDANCE POLICY Effective Fall Semester 2009 Each student is expected to attend all lectures, seminars, laboratories and field work for each registered class, including the first class session, in order to verify...
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...CHAP TER Rhetorical Modes 1. NARRATION L E A R N I N G O B J E C T I V E S 10 1. Identify the purpose and structure of narrative writing. 2. Recognize how to write a narrative essay. Rhetorical modes simply mean the ways in which we can effectively communicate through language. This chapter covers nine common rhetorical modes. As you read about these nine modes, keep in mind that the rhetorical mode a writer chooses depends on his or her purpose for writing. Sometimes writers incorporate a variety of modes in one essay. In covering the nine rhetorical modes, this chapter also emphasizes these as a set of tools that will allow you greater flexibility and effectiveness in communicating with your audience and expressing your ideas. rhetorical modes The ways in which we effectively communicate through language. 1.1 The Purpose of Narrative Writing Narration means the art of storytelling, and the purpose of narrative writing is to tell stories. Any time you tell a story to a friend or family member about an event or incident in your day, you engage in a form of narration. In addition, a narrative can be factual or fictional. A factual story is one that is based on, and tries to be faithful to, actual events as they unfolded in real life. A fictional story is a made-up, or imagined, story; the writer of a fictional story can create characters and events as he or she sees fit. However, the big distinction between factual and fictional narratives is based on a writer’s purpose...
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...Communicating Corporate Social Responsibility - A Discussion of the CSR Phenomenon and CSR Communication, With Empirical Focus on NOKIA Author: Martin Lykke Jacobsen (271128) Supervisor: Dorrit Bøilerehauge June 2006 MA in International Business Communication – International Marketing, Communication & Public Relations (Cand.ling.merc. – International Informationsmedarbejder) Faculty of Language and Business Communication, English Department, Aarhus School of Business Table of Contents 1 Introduction .............................................................................................................................. 1 1.1 1.2 1.3 1.4 2 Purpose ........................................................................................................................... 1 Theory and Method ......................................................................................................... 2 Delimitation .................................................................................................................... 4 Structure ......................................................................................................................... 6 Corporate Social Responsibility ........................................................................................... 8 2.1 Defining CSR................................................................................................................... 8 2.1.1 Corporate Citizenship ..................
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...Department of Product Innovation and Management Visiting Scholar, 2005 (November-December) University of Washington, School of Business Instructor, 1994-1997 Teaching Assistant, 1992-1994 Publications 1. Brunel, F., Utter, D. (2009). Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 20 pages). London, Ontario: Ivey Publishing, # 909A04. 2. Brunel, F., Utter, D. (2009). Teaching Note. Phillips Foods, Inc.: Introducing King Crab to the Trade (pp. 18 pages). London, Ontario: Ivey Publishing, # 809A04. 3. Susan Fournier, and Frédéric F. Brunel (2008), “Todos Somos Publicistas” [We are All Advertisers], Mercadotecnia, Expansión, May 26, pp. 103-104. 4. Toder-Alon, Anat and Frédéric F. Brunel, (2007), “Dynamics of Community Engagement: The Role of Interpersonal Communicative Genres in Online Community Evolutions”, in Consumer Culture Theory. Research in Consumer Behavior Series, Russ Belk and John Sherry (Eds.), Elsevier Ltd.,...
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...OF TORONTO and Russell J. Craig AUSTRALIAN NATIONAL UNIVERSITY ACCOUNTABILITY AND RHETORIC DURING A CRISIS: WALT DISNEY’S 1940 LETTER TO STOCKHOLDERS Abstract: In 1940, Walt Disney was faced with crafting a message of corporate accountability under duress. His company, the product of his creative genius, had been forced to submit to public accountability. It had a pressing need to raise preferred equity finance for a major expansion during a period of market uncertainty, war, and reported losses. This paper conducts a “close reading” of the “Letter to Stockholders” in Walt Disney Productions’ 1940 annual report, the first such letter signed by Walt Disney. The letter’s rhetorical features, including metaphor and ideology, are examined in the context of the times. What is revealed is an accountability document skillfully crafted with the exigencies faced by Disney’s company firmly in mind. The letter offers suggestive insight to the world as Disney made sense of it. The paper contributes to understanding the use of rhetoric by top management in activities related to aspects of financial accountability and reporting. It also helps to understand better a significant public persona of the 20th century, Walt Disnev. Acknowledgment The authors wish to acknowledge the helpful comments of the reviewers. SCOPE AND OBJECTIVES Analysis of annual reports, including letters by CEOs to stockholders, has a long history in management and accounting literatures. Discourse by CEOs is important...
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...201 rataylor@g.coastal.edu Time Tue & Thur 10:00-12:00 Course Information COURSE DESCRIPTION, INSTRUCTIONAL OBJECTIVES and STUDENT LEARNING OUTCOMES: In ENGL 101, students focus on the writing process, paying special attention to prewriting, writing, and revising strategies. The course also introduces elements of academic writing as well as the research process. This class prompts students to hone their critical reading and writing skills as they consider the rhetorical situations that shape all writing tasks. As a hybrid course, ENGL 101 includes a parallel online component, Coastal Composition Commons, which provides uniform and digitally delivered content reinforcing a common set of student learning outcomes. This course also follows the description, objectives, and outcomes, and provides the requisites explained in the Coastal Writers’ Reference (CWR), pages 2-6. GRADING: Your grade for the course is broken down as follows: Literacy Narrative: 15% Profile: 15% Analysis: 15% Position Paper: 15% Digital Badges (6 @ 3% each)*: 18% Writing Community Membership: 17% Final Portfolio 5% You must complete all major assignments, including the final exam, in order to pass the class. *Digital Badges/COASTAL COMPOSITION COMMONS Coastal Composition Commons is a digital badge initiative that stresses the student learning outcomes central to ENGL 101 and 102. Each digital badge provides instruction on...
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...Name: Cang Le WP4 Complete Draft English 161 Scott McFarland What would one do if he/she was driving down a foggy mountain road without being aware there's a dangerous cliff ahead? The difference between knowing and not knowing is literally life and death. By asking this rhetorical question, Natasha Lamb and Bob Litterman were able to use this as a metaphor of what would happen if we continue burning fossil fuels. At some points, we will face a "dangerous cliff"- one would call it a tipping point- where an irreversible catastrophic impact will happen. By leaving out the risks and potential environmental damages involved in their carbon asset risk reports to the public and shareholders, ExxonMobil has made it much more difficult for us to estimate how far ahead of us is "the cliff", so one would slowly hit the brake. Corporations and their marketing departments are very experienced at getting inside the minds of consumers and use that as an advantage to increase profits. Imagine the world's biggest and most powerful oil company launching its new TV ad promoting natural gas development and its name brand by claiming "natural gas is one of the world's cleanest fuels"(Brand Republic). The ad definitely seems to be convincing and valid, thus, luring consumers into choosing natural gas instead of other energy alternatives. Many adults are more inclined to buy eco-friendly product even if they would pay more for them .That’s the reaction ExxonMobil seeks: the thoughts of doing...
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