Premium Essay

Role of Culture

In:

Submitted By shamo
Words 3345
Pages 14
1.0 ROLE OF CULTURE
It is very crucial for firms and people who are planning to invest or operate a business in a foreign country to understand the host countries’ business customs, value, and ethical behaviors in order to be successful. For instance consider the story of Benjamin Franklin, the great American diplomat, inventor, physic and politician. He was the only person who convinced the French to assist the revolutionaries in their battle for freedom from England. The biographers stated that the success was due to the fact that Franklin was aware of the French’s politics, history, arts, literature, values and norms. (Muller, 1991)

From the above scenario, it is crystal clear that rely firms and people that rely on their home culture to compete in a foreign country tend to jeopardize their success due to the cultural variation. This is because culture affects the consumer behaviors, local demand, buying decisions and brand loyalty. So the question is what is culture?
Culture is a framework of behavioral patterns, values, assumptions and experience shared by a social group which when taken together constitute a design of living (Davey, 2011)

Culture has several characteristics. To begin with, culture is a learned behavior which is non-instinctive in nature; meaning we are not genetically programmed to learn a specific culture. For example any normal baby can be born and placed in any family around the world thus learning the culture and accepting it as its own. In other words culture is learned and can be transmitted both inter-generationally and intra-generationally. (O’Neil, 2007)
Secondly, culture is shared by a group of people forming a society. The society can be formed through the use of common language, believing in the same religion and having similar values and attitudes.

Culture is adaptive thus dynamic. It usually changes with time due to

Similar Documents

Premium Essay

Understanding the Role of Culture

...7/23/2013 Case Study # 1 Week 2 Understanding the role of culture Culture can be a combination, of rules, beliefs, techniques, artifacts, language, and religion, when these things come together it influence the human mind. With influence of culture in the human mind, it impacts the way business is conducted. We then look into corporate culture, which is what defines how managers and employees conduct themselves in the workplace of particular companies. The term corporate culture is also used when HR and Management want show a sense of community within an organization. It is well know that America is know as the melting pot, which means that we have people here from varying countries and different cultures. This means that workplaces in America are multicultural and everyone pretty much has to adapt to the culture set fourth in the office. Does this method work 100%, not always, but people adapt to it. Now with companies opening up in different countries it makes things a bit harder. Over the last 20 years many businesses have gone international, so it would be fair to say that multinational companies dominate international markets. They are many strengths regarding understanding the roles of culture, like cultural awareness, which helps a manager plan, organize, lead, and control in a specific international setting. The awareness helps managers understand, and have empathy to a person situation, and culture if need be. The other great thing is that it makes interaction...

Words: 543 - Pages: 3

Premium Essay

The Role of Culture in the Workplace

...The Role of Culture in the Workplace Anne Marre S. Bautista The Chicago School of Professional Psychology The Role of Culture in the Workplace Culture is a crucial factor of human behavior. Over the last decade, culture has become a hot topic in organizations because of the explosive rise in the ethnic diversity in work places. This increase in cultural diversity comes with consequences which have resulted in the emergence of a need to build cross-cultural competencies among personnel in order to create work places that allow all employees to perform at the optimal capacity without being marginalized and made to fell incompetent or in adequate based on their cultural background and behavior norms, values and beliefs. Cultural differences within organizations can lead to challenges such as conflict and poor performance. Understanding the role of culture diversity in the workplace is important for organizations searching to build a competitive edge in the global market. This paper addresses the role of culture diversity on motivation and conflict within organizations. These issues were first revealed to me when I was 18 years old, and I got a job as a sales associate. I only worked there for two months. But I only needed two months to witness the role of culture in a workplace. I was one of the very few Asian associates. The other Asian was a Chinese young woman called Stephanie (pseudonym). The workers were predominantly Caucasians as well as were the clients who were...

Words: 2403 - Pages: 10

Premium Essay

Hrm and Its Role on Culture

...Culture plays a significant role in influencing the ways in which people are managed. This is the reason why cultural differences mandate different management practices. It is believed that Human Resource Management (HRM) practices are the most vulnerable to the cultural differences having significant implications for the appropriateness and design. International HRM has proposed that cultural differences result in varying individual preferences and perceptions that give shape to organizational behavior along with work motivation; conflicts; communications; defining goals; work-orientation; rewarding and performance appraisal, management styles and decision making. Some of the economic theories have also realized the significance of culture in giving shape to behaviors of institutions and individuals. It has been proposed that other than formal, the context of informal institution influences governance structures which coordinate the individual actions taking place within the firms. The significance of studying cultural differences with respect to HRM policies and practices in relevant practices and literature is twofold. Rising cultural diversity due to internationalization of global economy indicates that the global organizations are the most challenging context for implementation and designing of the integrated and unusual HRM practices and policies which address the cross-cultural concerns. Cultural differences on the other hand are significant for studying HRM practices...

Words: 810 - Pages: 4

Free Essay

Understanding the Role of Culture

...제 1 장 화학: 물질과 측정 1.2 1.3 1.4 1.5 1.12 1.13 1.14 화학과 원소 원소와 주기율표 원소의 몇 가지 화학적 성질 실험과 측정 측정의 정확성, 정밀성, 유효숫자 반올림 계산: 단위환산 1 1 1.2 화학과 원소 • 원소 (element) = 화학적으로 변화시키거나 더 간단한 것으로 분해할 수 없는 기본적 물질 • 원소의 종류: 현재118종 , • 1250년 : As (비소) 약 90종만 자연계 존재 (그 중 7종은 거의 희귀함) • 고대의10원소: C, S, Fe, Cu, Ag, Sn, Au, Hg, Pb, Sb • 19세기에 추가된 원소 수: 53 개 • 20세기 이후 - 나머지 30여 개 (원소의 인공적 합성 28개) • 원소의 이름 : 라틴이름, 그리스이름, 발견장소(나라, 도시, 지역), 발견자, 또는 유명 과학자 이름에서 유래 • 원소 기호 : 한 글자 (대문자: H, C..) 또는 두 글자 (대문자 + 소문자: Fe, Au… ) 로 표시 영어 이름 예: H = 수소 (Hydrogen), C = 탄소 (Carbon), Al = 알루미늄 (Aluminum) 예: Na = 나트륨(sodium) - 라틴어의 Natrium Pb = 납 (lead) - 라틴어의 Plumbum W = 텅스텐 (tungsten) - 독일어의 Wolfram 라틴어나 다른 언어 2 1.3, 1.4 족 (group) 18개 의 세로줄 주기율표 주기율표 (periodic table) 족의 표기; International standard: 1-18 족 (US system: 1A - 8A, 1B - 8B ) (왼쪽 2개, 오른쪽 6개) (중앙 10개) 주기(period) 7개 의 가로줄 내부전이금속족 (주기율표에서 따로 표시) 3 주기율표의 같은 족에 있는 원소는 매우 유사한 화학적 성질을 나타냄. 1A족: 알칼리 금속 (alkali metals) • 은빛 금속 • 물과 빠르게 (흔히 격렬하게) 반응하여 알칼리성이 강한 생성물을 형성함. • 높은 반응성 때문에 순수한 상태로는 존재하지 않으며 다른 원소와 결합해서 존재함. Li Na K Rb Cs Fr Na + H2O → NaOH + ½ H2 4 2A족: 알칼리 토금속 (alkaline earth metals) • 광택이 있는 은빛 금속임. • 1A족보다는 반응성이 약함. • 천연에서 순수한 상태로 존재하지 않음. Be Mg Ca Sr Ba Ra O2 Mg → MgO 마그네슘은 공기 중에서 연소함. 5 7A족: 할로젠 (halogens) • 플루오린(F), 염소(Cl), 브로민(Br), 아이오딘(I)은 색이 있고 부식성인 비금속. • 천연에서 다른 원소와 결합한 채로만 존재함. (NaCl) • 아스타틴(At): 너무 소량으로 존재 함→ 알려진 것이 거의 없음. F Cl Br I At 브로민은 실온에서 부식성의 진한 붉은색 액체 ...

Words: 1479 - Pages: 6

Premium Essay

The Role of Cultures in Global Management

...The Role of Cultures in Global Management   Abstract What is culture and how other people deal with culture on a daily basis. Countries around the world work daily with different cultures in a business setting. There are many different ways that culture practices get done throughout the world. Middle East does things different than what the United States does. Global management and cultures bring many issues with it. Managers and staff need to find new ways to handle values, beliefs and social norms when working a business around the world. Most businesses have an assortment of different cultures and backgrounds because there are different people working within the group. This “Group of people" has the same religion, language, beliefs, and values share a culture no matter what. This, in turn, joined with all different types of people in the same cultural system. An examination made of the art of administering groups who are from different cultures, taking into account their different set of values, carry out, and ways of achieving different goals. A review presented of some of the problems that inherent in from one country to another because manager reject or is helpless of internalizing the local culture in which the displacement operates. Culture provides two functions that affect global management today. With the growth in global activities of both domestic and multinational companies, managers need a good perceptive of culture. People’s cultural...

Words: 2263 - Pages: 10

Free Essay

Divine Roles Across Culture

...University of Phoenix Material Divine Roles Across Cultures Part I Select one common divine role that recurs in world mythology. Possible options of divine roles include the following: father or mother divinities, divinities of war, home or hearth divinities, divinities of love, divinities of wisdom, divinities of medicine or health, divinities of the wind, divinities of agriculture, divinities of the sky, ruler of all the gods, and so on. Identify the role in the title of your table. Select two myths, each from a different culture, in which the divine role appears. Identify the divinity names and cultures in columns A and B. Complete the table by answering each of the five questions for both selected divinities. |Title: |Column A |Column B | | |Divinity Name: Zeus |Divinity Name: Odin | | |Culture of Origin: Greece |Culture of Origin: Norse | |How is this divinity portrayed? Describe the |Zeus is the ruler of the Olympian gods and ruler|Odin is the ruler of all gods. He lives in| |divinity’s role within the myth. |of all men. Zeus is the god of justice and is |the underworld called Valhalla where half | | ...

Words: 1129 - Pages: 5

Premium Essay

Role of Religion in Human Culture

...Role of religion in human culture Anthropologists define religion as a cultural universal that encompasses beliefs and behavior concerned with supernatural beings, powers and forces (Kottak, 2013). Even though it is a human universal, the rules of religion vary from culture to culture. Even within the major religious traditions, there may be a great many variations. Methodist traditions are different from Baptists who are widely different from Catholic tradition. Signs of religion date back as far as sixty to one hundred thousand years. Prior to the Neanderthals there were no signs of religion. Neanderthals were the first to bury their dead, suggesting a belief in an afterlife. Religion serves many different functions in society. First and foremost, it provides an answer to universal questions humans have. These questions are: What am I? Where do I come from and where do I go? What is death? What happens when I die? Why do bad things happen? What is the meaning of life? Religion can provide a sense of comfort and security to people as it provides explanations for events that are outside of people’s control. It also can establish and “maintain social control through a series of moral and ethical beliefs along with real or imagined rewards and punishments. (Kottak, 2013)” For most religious people, their beliefs are the very core of their world views. These believes also are important in defining humans’ ideas of what is right and wrong. If one does the right...

Words: 522 - Pages: 3

Premium Essay

Women's Roles In Hispanic Culture

...Women throughout history have always had to struggle in being treated equal. Women have always had to fight for their rights. They have been discriminated, denied the right to vote, earn lower wages, and have had to struggle a lot more than men. A lot of this comes from how males are seen as macho and can do more than women. These challenges for women in the US are also role that I have seen in my Hispanic culture. The primary role of man under the Hispanic culture is emphasized as “machismo” which means that a man is the great provider of the family. Men should work and strive hard to protect their families and provide them with all their needs. Men in Hispanic culture are noted to be fearless and strong. On the other hand, the roles of women is referred to as “Marianismo”. Their primary role is to be loving and caring mothers. I feel that those views are like the US. That is why I chose senate bill 60 for our project to take to the capital. Senate bill 60 was...

Words: 473 - Pages: 2

Premium Essay

The Administrator's Role in School Culture

...The Administrator’s Role in School Culture NAME Grand Canyon University: UNV 501 04/24/2013 The Administrator’s Role in School Culture “School culture has been described as being similar to the air we breathe. No one notices it unless it becomes foul” (Freiberg, 1998). Culture within schools can create an environment where learning is positive, or it can put serious constraints on the school’s ability to function. Whether you work in a school, in a doctor’s office, or in a major company, employees prefer to work in an environment that is engaging and fulfilling. How does a principal create an environment conducive to learning in today’s society? After reading my articles and reflecting on my own experience, a principal’s role and responsibility in a school is multifaceted. A principal must guarantee classroom instruction is aligned to state standards, design instruction that promotes student success in the 21st century, maintain improvements on the campus, develop meaningful partnerships with all stakeholders; all while developing a culture where everyone feels appreciated. An effective principal has many roles and responsibilities while creating an environment that encourages learning and is engaging for students, teachers and staff. Without a doubt, a principal must embrace all of these roles and responsibilities as they are important factors in leading a school to produce positive results. However, creating a positive culture in school is imperative in welcoming...

Words: 539 - Pages: 3

Premium Essay

Gender Roles In American Culture

...Results In our results we looked into three fundamental basis of our research and concluded that Gender, Sexualization and Media influence our perception of what men and women are supposed to be. In addition how GQ magazine enables women to be sexualized and forces men into the media’s ideal masculinity. All these three factors are intertwined. In today’s media there is an outflow of how body image, masculinity and femininity, also how gender roles should be determined. We look into the basis that in the modern age, we are predetermined to look a certain way, mainly by the media’s portrayal of what a man and women should exhibit. Subliminal messages are thrown out in our everyday life. For example, to toy Bratz force children at a young age to associate this toy with what beauty should be. Another example, young boys are forced into a vicious cycle of what a man is supposed to be. They are subjected to the media’s voice of how a man should act....

Words: 612 - Pages: 3

Premium Essay

The Role of Culture in Language Teaching

...Content Introduction 1. Comparative Teaching Methodologies 1.1 Grammar Translation Method 1.2 Direct Method 1.3 Audio-Lingual Method 1.4 Silent Way 1.5 Total Physical Response (TPR) Community Language Learning (CLL) 1.6 Suggestopedia (Suggestology) 1.7 Communicative Approach 1.8 Natural Approach 1.9 Emotional-semantic method 2. Theoretical aspect of effective methods of teaching 2.1 The bases of teaching a foreign language 2.2 Effective ways and techniques of teaching a foreign language 2.2.1 Constructivist teaching strategies 2.2.2 Communicative Teaching Method 2.2.3 Using project method in teaching a foreign language 2.2.4 The method of debates 2.2.5 Games 2.2.6 Role plays as a method of teaching 2.3 Methodological principles of modern methods of teaching 2.4 Practical aspect of ways of teaching 3. Comparative characteristics of modern techniques of teaching English 3.1 Features of techniques 3.1.1 Communicative method 3.1.2 Project methodology 3.1.3 Intensive method 3.1.4 Activity Based method 3.2 Similarities of methods 3.3 Positive and negative aspects of techniques Conclusion Bibliography Appendix Introduction Language teaching came into its own as a profession in the last century. Central to this process was the emergence of the concept of methods of language teaching. The method concept in language teaching—the notion of a systematic set of teaching practices based on a particular theory of language and language learning—is a...

Words: 23635 - Pages: 95

Premium Essay

The Role of National Culture on Leadership

...Summary The aim for this thesis is to answer the problem statement: How do national cultures influence leadership styles? To give an answer to this question, this thesis is divided into three parts: leadership, national culture and the connection between them. The conclusion of this thesis is based on analytical and exploratory research. The first part, on leadership, focuses on mainly two types of leadership: transactional and transformational leadership. Transactional leadership is mainly based on the transaction between leaders and their followers. Bass described four components of transactional leadership: Contingent reward, Active management by exception, Passive management by exception and Laissez-Faire leadership (1997). Transformational leadership focuses mainly on inspiring and stimulating the followers. Transformational leadership contains also four components: Idealized influence (Charisma), Inspirational motivation, Intellectual stimulation and Individualized consideration. The second part focuses on different studies on national culture: Hofstede (1983), Schwartz (1990) and Inglehart (1997). Each study has different values and dimensions, both all three studies show some similarities. The first similar dimension contains: Hofstede’s Power distance, Schwartz’ Hierarchy versus Egalitarianism and Inglehart’s Survival and measures the degree to which the people in a national culture accept and expect the unequal distribution of power. The second similar dimension contains:...

Words: 8555 - Pages: 35

Premium Essay

Gender Roles In American Culture

...In this new society we learn how to behave from those around us to a way that is not a good way to improve our generation. The word gender is a society concept of how men and women are expected to act and behave. In American culture males are most likely to be observed as masculine role with strength and females to a way where they are associated with passivity, subordination and nurturing. In today’s modern society is easy to outfit an infant boy with blue and a girl with pink. It is amazing to realize that is not always been this way, but until the beginnings of the 20th century, “boys were more associates with pink and girls with blue illustrating how socially constructed these associations rally are”. Some major agents of gender socialization...

Words: 1593 - Pages: 7

Premium Essay

The Role Of Culture Wars In The 1960s

...Culture Wars in the 1960s The 1960s were all about changing the way America viewed sacred things like civil rights, war, and various other objects the counterculture was rallying for. Before this life-changing decade these things were near irrelevant, they were normal and not expected to change. However, during the 1960s these arguments were unavoidable and it was traditional people, typically the elders or parents of the generation, vs the new agers, young adults of the generation. The issues debated in the 60s stirred great conflict between the “religious” elders and the “secular” youths, by facing tradition against charisma, which brought together each of the groups since they needed to rely on each other to develop their argument. The elderly people in the 60s who were not for desegregation, anti-war, nor the new counterculture were categorized as “normative Americans who continued to believe in God, hard work, American exceptionalism,… and “traditional gender roles” (Snyder). This categorization defines them as the “religious” portion of this argument since they identified with believing in God. They were a hard group to get to budge on what they believed since for years prior to the 60s they ignored the efforts made by the younger generations to change the world. The elderly being set in their ways adheres to Smith’s argument that “A little more than half of emerging adults remain quite stable in their levels of religious commitment”(Smith,282)....

Words: 844 - Pages: 4

Premium Essay

The Role Of Humorists In American Culture

...with widespread criticism because it would have made obtaining insurance for those with pre-existing conditions, typically extreme and rare medical conditions, practically impossible. In response comedian and host of Jimmy Kimmel Live! Jimmy Kimmel went on air and talked about how the policy would have hurt his newborn son who was born with a congenital heart defect. Kimmel using his position as a humorist shows how they can expose new ideas and viewpoints since a majority of American households do not have someone living with a pre-existing condition. By using his position as a popular late-night comedian with an audience numbering in the millions, Kimmel was able to increase a greater response which he was only able to do because of his role as a humorist. Another way humorists serve a vital function to society is that they allow us to see the flaws in our thinking and perspectives. A terrific examples of this is The Colbert Report, a satirical news show that aired on Comedy Central for almost a decade. The show was know for satirizing extremely conservative values and allowed for not only conservatives to see how their policies are viewed, it also gave liberals the chance to see how conservatives thought. Even though it was a comedy, it served a great purpose to the everyday American. It allowed for them to see that the ideas of conservatives were of value and they were able to do this through a non-conventional method, a humorist. Without having to read The Wall...

Words: 464 - Pages: 2