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Santa Cruz Bicycles

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Santa Cruz Bicycles
1.) What, in your opinion, was the key factor in Santa Cruz Bicycles’ successful process redesign?
“The 25-person company adopted a similar system used by large, global manufacturers: product life cycle management (PLM) software. The research and development team had been using computer-aided-design (CAD) software”(Pearson & Saunders, 2013, p. 165). The old software took a lot longer (7 months) for the company to develop a design. If the prototype didn’t work, it took another 7 months to develop a new design and so on and so on. If the design didn’t work it was financially draining on the company. Accessing and using the new software PLM was the key to their success.
1.a.) Why was that factor the key? The new IT provided the company with the capabilities of; simulation of rough terrains; tracking of all variables and running a simulation in minutes instead of 7 hours. Thus, the new software allowed the company to develop designs quickly and the simulation allowed the team to watch all concerns (variables) of the stimulation. The software allows faster redesign of any and all elements that may be needed it instead of fixing one at a time.
2.) What outside factors had to come together for Santa Cruz Bicycles to be able to make the changes they did?
“The company designed and patented the Virtual Pivot Point (VPP) suspension system, a means to absorb the shocks that mountain bikers encounter when on the rough terrain of the off-road ride” (Pearson & Saunders, 2013, pp. 164-165). The design failed. This failure brought a complete overhaul of their design process. They wanted to make designs

Santa Cruz Bicycles faster and to test them better. Changing to the IT system product life cycle management (PLM) software allowed the faster design and the capabilities of testing the design’s

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