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Social Marketing - Anabeeb

In: Business and Management

Submitted By eldino
Words 504
Pages 3
NAME: ELDINO V. CABALLES
SUB: PhD 731 – SOCIAL MARKETING
DATE: 30 JANUARY 2011

INTRODUCTION

Social Marketing is a process that applies marketing principles and techniques to create, communicate, and deliver value in order to influence target audience behaviors that benefit society (public health, safety, the environment, and the communities) as well as the target audience.

ANABEEB’s SOCIAL MARKETING ISSUES

• WASTE REDUCTION • AIR POLLUTION • ENERGY CONSERVATION

WASTE REDUCTION

ANABEEB as a manufacturing firm has no clear or well-defined procedures or system to reduce or eliminate a considerably high volume of waste. It had been observed that the management itself is not well-aware of the losses incurred due to this kind of wastage in terms of spilled raw materials and recyclable materials that end-up in the municipality waste drums and into the garbage dump.

RECOMMENDATIONS:

• REDUCTION OF SPILLED RAW MATERIALS

The reduction of spilled-raw materials could be attained by the following;

1. Proper training and orientation of raw material handling staff from both the stores and production sections (i.e. forklift operators, compounding & mixing plant operators). 2. Introduction of a well defined raw material spillage recovery procedures. 3. Regular monitoring and evaluation of the spillage recovery procedures and possible update to improved it. 4. Proper raw material handling by production staff in the extrusion section particularly during production termination or shutdown stages. 5. Proper handling of scrap generated to avoid contaminations during machine start-up or machine shutdown. Contaminated material must not be disposed directly to garbage drums but be segregated for recycling for other uses. • PROPER WASTE MANAGEMENT

1. Creation of a “Waste Management Committee”…...

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