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Southwest Air

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Submitted By Blite352
Words 10070
Pages 41
Contents
• 1 History o 1.1 Early history
 1.1.1 Wright Amendment o 1.2 1980s–90s o 1.3 2000s
 1.3.1 Repealing the Wright Amendment
 1.3.2 2008–2009 o 1.4 2010s
 1.4.1 AirTran Airways acquisition
 1.4.2 2011–present
• 2 Corporate identity o 2.1 Advertising
• 3 Corporate affairs o 3.1 Headquarters o 3.2 Employment o 3.3 Impact on carriers o 3.4 Lobbying Texas rail
• 4 Destinations o 4.1 Top served cities o 4.2 International service
• 5 Airline partnerships o 5.1 Codeshare agreements
• 6 Fleet o 6.1 Current fleet o 6.2 Fleet history o 6.3 Livery o 6.4 Special liveries
• 7 Products and services o 7.1 Southwest experience o 7.2 In-flight entertainment o 7.3 Evolve interior
• 8 Rapid Rewards
• 9 Incidents and accidents
• 10 Controversies
• 11 See also
• 12 References
• 13 External links
History
Early history

Southwest Airlines Boeing 737-200 wearing the original airline colors when landing at San Antonio in 1975
Southwest Airlines traces their roots to the March 16, 1967 incorporation of Air Southwest Co. by Rollin King and Herb Kelleher to provide service within the state of Texas.[2][3]
Kelleher believed that by providing intrastate service within Texas, the airline could avoid federal regulation.[8] Three airlines (Braniff, Trans-Texas, and Continental Airlines) started legal action which was not resolved for three years. Air Southwest prevailed in 1970 when the Texas Supreme Court upheld Air Southwest’s right to fly within Texas.[9] The Texas decision became final on December 7, 1970 when the U.S. Supreme Court declined to review the case, without comment.
Boeing 737-200 at William P. Hobby Airport in 1983
The story of Southwest’s legal fight was turned into a children’s book, Gumwrappers and Goggles by Winifred Barnum in 1983. In the story, TJ Love, a small jet, is taken to court by two larger jets to keep him from

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