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Strategic Management - David Jones

In: Business and Management

Submitted By channalina
Words 5137
Pages 21
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Strategic Management
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David Jones

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.]

Table of Contents
Executive Summary 3
Introduction 4
Business Environment Analysis 5 Macro Environment 5 Economic Factors 6 Environmental Factors 7 Legal factors 7 Technology Factors 8 Societal values and lifestyles 8 Micro Environment 9 Bargaining Power of Suppliers 9 Bargaining Power of Customer 10 Threat New entrants 10 Rivalry firms 11 Substitute Products 11
Internal environment analysis 12 Core Competencies 12
Strategies and Implementation 14 E-commerce Strategy 14 Pricing strategy 15 Differentiating strategy 16 Location strategy 16
Challenges facing Business environment 17 Uncertainty 17 Unemployment 17 Recommendation 18
Conclusion 19

Executive Summary
The purpose of this report is to identify and explain the core concepts of strategic management of a retail industry, David Jones. In conducting this research, academic journals, textbooks, David Jones’ company reports and online news are used as the sources of information.

This report analyses the external environments such as macro-environment and industry environment as well as examine the internal core competencies, using PESTEL model and Porter’s Five Factors. Moreover, core strategies and their application will also be addressed in the article.

Several key challenges faced by the current business climate and some suggested recommendations for the firm’s future strategy to overcome the challenges will also be taken into consideration.

Introduction
David Jones Limited (DJs) is a high end Australian department store chain and was founded by David Jones in 1838 when it first opened in Sydney to...

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