Premium Essay

Strategic Management for Hotel Industry

In: Business and Management

Submitted By nghia1011
Words 1323
Pages 6
INTERNATIONAL STRATEGIC MANAGEMENT:
Strategic management for hotel industry
CANDY
10182133m
Lecturer: Paula Tomsett
I-Shou University

Contents ABSTRACT 3 INTRODUCTION 4 RELEVANT THEORY 4 Strategic management 4 Globalization 5 IMPLICATIONS FOR INTERNATIONAL STRATEGIC MANAGEMENT 5 The cost of land ownership 6 Costs of funding the projects 6 Official procedure approval 6 Human resource matter 6 The speed of technology development 7 Infrustructure and security matters 7 Strong competitors 7 CONCLUSION 8 REFERENCES 9

ABSTRACT
Hotel industry has been chaos period in recent years. What makes a firm differing from the others are well known brand, high standard products and services, as well as an unique strategic management to build short term and long term plans and strategies. In the process of strategic management, firms encounter a number of challenges. In order to compete rivals and get an competitive advantage, it is essential to issue the problems and find out possible and relevent solutions.
Key words: hotel industry, strategic management, hospitality

INTRODUCTION
In recent years, global economy is facing a severe recession that affects almost aspects of business life. Hotel industry is also not an exception, typically Indian hotel industry. In order to grow and expand, hotel industry has to combat a number of challenges in human resources, land acquisition, technology deployment as a strategic tool and understanding the dynamics of new generation consumers (Jauhari, 2012). Therefore, strategic management is the key issue. If the factors are strategically managed in the right way, hotel industry will be able to improve and expand rapidly. This does not have practical implication for hotel industry practitioners but also for policy makers, government agents, analysts and researchers.
RELEVANT THEORY
Strategic...

Similar Documents

Premium Essay

Tasks

...International Journal of Arts and Commerce Vol. 2 No. 11 December, 2013 EFFECTS OF STRATEGIC MANAGEMENT DRIVERS ON ORGANIZATIONAL PERFORMANCE: A SURVEY OF THE HOTEL INDUSTRY IN KENYAN COAST Uzel Jean Mzera Mutindi 1 PhD Candidate at JKUAT, MSA CBD, Kenya. Contact: jeanmzera@yahoo.com Prof. G.S. Namusonge, PhD 2 Full Professor, EPD JKUAT, Kenya. Contact: gsnamusonge@yahoo.co.uk Dr. J. Obwogi, PhD 3 Technical University of Mombasa, Kenya. Contact: Josephobwogi@yahoo.com ABSTRACT This study seeks to examine the effects of Strategic Management drivers on the performance of classified hotels in Kenyan Coast. The specific objectives are the effects of: customer relationship management strategy, strategic planning, competitive positioning, information communication Technology and organizational learning on the performance of the hotel industry in Kenyan Coast. The study seeks to determine the conceptualized Strategic Management Drivers’ influence on the performance of hotels in Kenyan Coast. The study will adopt a mixed research design which will be both quantitative and qualitative. The target population of the study will be 180 managers of classified hotels in Kenya’s Coast. The sampling technique to be used will be stratified random sampling. Secondary and primary data will be collected using a self administered questionnaire. The questionnaire will be piloted in order to check for validity and reliability. Questionnaires will be administered......

Words: 11117 - Pages: 45

Premium Essay

Hotels

...Back to Hotel Strategic Management 101: An examination of hotels’ implementation of Porter’s generic strategy in China Yin-Hsi Lo, Assistant Professor of Hospitality Management, Southern Taiwan University, Taiwan ABSTRACT The market-position view (MPV) of the firm in Porter’s generic strategy hypothesizes that the exploitation of differentiation and cost-leadership can create competitive advantage for a firm, which then has a better chance of outperforming other firms in a homogeneous industry. However, this notion has not been tested in the Chinese hotel industry. In response to this gap, this study empirically examines the relationships between the generic strategies of differentiation and cost leadership and hotels’ organizational performance. The results suggest that differentiation is the only significant generic strategy that influences customer satisfaction in the Chinese hotel industry. These findings have important academic and practitioner implications, which are then discussed. Keywords: Competitive Strategy, Customer Satisfaction, Hotel Performance, Market Positioning INTRODUCTION There has been a great deal of discussion in the literature about the impressive hotel development in China in the past 20 years (Derbaix & Pham, 1998; Devonport, Biscomb, & Lane, 2008; Echtner & Ritchie, 1993; Fakeye & Crompton, 1991; C Fornell, 1992; Foxall & Goldsmith, 1994; Pine, 2002; Yu & Gu, 2005). Specifically, many interesting issues have become the favorite......

Words: 8594 - Pages: 35

Premium Essay

Leadership

...3 3.0 Discussion 3 3.1 Strategic leadership 4 3.2 Transformational leadership 4 3.3 Transactional leadership 5 4.0 Issues 5 4.0.1 Corporate vision and mission 5 4.0.2 Cultural diversity 6 4.0.3 Nurturing and delegation 6 4.0.4 Teamwork 6 5.0 Impacts 7 5.0.1 Unity of working teams 7 5.0.2 Setting organizational tone, strategy and right culture 8 5.0.3 Improved individual employee personal performance 8 6. 0 Conclusion 9 REFERENCES..................................................................................................... 10 1.0 Executive summary The hospitality industry has had great evolution over ages especially so in the aspect of leadership and management. It is one of the most dynamic industries across the globe in the modern day context with so much differentiation of products and embracing varying leadership styles in order to cope with the ever-increasing pressure in competition. It is in this understanding that this paper intends to critically analyze the leadership style upheld by the Hilton global hotel with special attention to the leadership of the serving CEO, Christopher J Nassetta. 2.0 Introduction Leadership is the art of imparting influence to people and making them willingly cooperate towards realizing an organizations purpose. In our analysis, Christopher, the CEO to Hilton Hotels exhibits great aspects of a leader and practices a range of leadership styles. In particular, he practices strategic leadership styles which......

Words: 2681 - Pages: 11

Premium Essay

Essay Ma as Tools of Daily Job

...Management Accounting as tools of daily job routine The hospitality industry consists of broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, etc.), management, marketing, human resources, property maintenance and finance. The hospitality industry covers a wide range of organizations offering food service and accommodation. The hospitality industry is divided into sectors according to the skill-sets required for the work involved. Sectors include accommodation, food and beverage, meeting and events, gaming, entertainment and recreation, tourism services, and visitor information. Usage rate is an important variable for the hospitality industry. Just as a factory owner would wish to have his or her productive asset in use as much as possible (as opposed to having to pay fixed costs while the factory isn't producing), so do restaurants, hotels, and theme parks seek to maximize the number of customers they "process". Very important is also the characteristics of the personnel working in...

Words: 1486 - Pages: 6

Premium Essay

Feasibility Study on Grand Royal Hotel

...course MGT 489 and came up with this Strategic Plan or Business Plan for a Hotel. We have successfully completed this plan with all our known knowledge. Fro the purpose of developing our Strategic / Business Plan, first of all we have given our hotel a name, i.e. “Grand Royal”. In our Strategic / Business Plan we have discussed several factors that are required in developing a good and implementable plan. This plan required a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as financial analysis, sales and marketing, latest technology, and managing growth are critical components in assessing a company's opportunities and risks. Now, let us understand the purpose of a Strategic / Business Plan. Business / Strategic Plan Purpose: Introduction: In today's highly competitive environment, formal business planning is an essential element in achieving business success. A well-written business plan is primarily a communication tool used to obtain financing. In certain instances, particularly with our early stage company, this business plan also serves as a strategic plan. Considering that lenders are inundated by numerous investment opportunities from which they choose only a few, this business plan describes our story and how we intend to grow. Grand Royal management team has made an in-depth......

Words: 9244 - Pages: 37

Premium Essay

Strategic Planning & Management

...| Strategic Planning and Management | BBC 304 | | Individual Report | | | Jason Wong Yee Kang 201111776 Executive Summary This report was carried out in studying and learning about importance of strategic planning and management. In this particular assignment, a well-known organisation within the hospitality, events and tourism industry – Shangri-La Asia Limited (SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described the brand reputation of the company and its difficulties in expansion on different culture market respectively. Moreover, opportunities and threats is further been analysed into the growing demand of market and increasing labour cost in Mainland China. Furthermore, a TOWS matrix is created and potential strategic is strongly analysed based on the SWOT analysis. As such, it also look into strategic for Shangri-La Asia Limited (SLA) in overcoming the difficulties in culture difference and taking advantage of its brand reputation for expansion. Lastly, strategic such as being cost effective and revising job description of position is been look into. Table of Contents Executive......

Words: 3982 - Pages: 16

Premium Essay

Competitions in the International Hotel Industry Is Increasingly Intensified and Globalized as Hotels Seek New Ways to Grow and Target Markets and Potential Customers Have More Alternative to Choose from

...in the international hotel industry is increasingly intensified and globalized as hotels seek new ways to grow and target markets and potential customers have more alternative to choose from. Explain in detail this issue. Over the past two generations, the hotel industry has evolved in a continued boom to accommodate explosive growth and radically changing consumer demand, and has adjusted itself to a substantially different social and economic environment. Consequently, more complicated and varied types of hotels have been brought into existence. Simultaneously, the competition to secure a strong share in the global hotel market has become fierce among hotel chains armed with a wide variety of worldwide networks. Hospitality companies can be grouped as either limited-service organizations or service intensive operations. In the hotel industry, polarization in hotel is being accelerated. The most basic division is between limited- service and full-service properties, hotels are tailoring themselves to specialized markets, a practice often referred to as target marketing. One of the major reasons hotels are increasingly targeting specific market segments is that in most markets, there is more than enough hotel capacity to go around. Competition will be even tougher in the years ahead. Hotels offer a highly competitive outlook for all but the luxury sector. The growth in competition makes tightly controlled operations especially important to survival. Hotel companies are......

Words: 539 - Pages: 3

Premium Essay

Hrm Strategies and Labour Turnover in the Hotel Industry: a Comparative Study of Australia and Singapore

...Journal of Human Resource Management 9:1 February 1998 HRM strategies and labour turnover in the hotel industry: A comparative study of Australia and Singapore Angeline Cheng and Alan Brown Abstract This study explores the perceptions of HR managers on the strategic management of labour tumover in a selection of large hotels in Australia and Singapore, The main argument is that the effects of labour tumover can be mitigated with strategically managed human resources through the four key HR activities. The hotel industries in both Singapore and Australia revealed a comparable range of HR policies and practices being adopted, with an explicit recognition of the contribution an organization's human resources have on the bottom-line. There was a clear convergence towards minimizing tumover primarily through the recruitment, selection and induction processes. This was despite fundamental social, economic and labour differences between Singapore and Australia, Keywords Introduction In recent years, there has been widening recognition that human resource management (HRM) strategies impact on an organization's perfomiance and bottom-line results, contributing to overall effectiveness (Nankervis and Debrah, 1995). Particularly in the service industry, the effective utilization of human resources can give an organization its competitive edge (Schneider and Bowen, 1993). This has led to an increased interdependency of corporate strategy with human resource management (HRM), By......

Words: 9583 - Pages: 39

Premium Essay

Management

...Summary This report tends to analyze strategic framework of the premier Inn hotel chains .In order for the analysis to be successfully implemented, the report has embraced the current strategy position within the sub unit part of the company. The analytical tools that will be used are PESTLE, Five porters’, SWOT, and value chain analysis. The analysis tends to show a very competitive market structure; faced within the harsh economic times in the hospitality industry. The differentiation strategy, implemented to the company has enabled it to deliver unmatched services to the customers in the UK. This report also analyses the internal and external environment in which premier Inn carries its own business. It will in further analyze the value addition chain of the company in terms of services offered to customers and look at the resources and competencies of the company holds. The industry current and future strategy is analyzed on the prevailing market conditions and the consumer demand .At the end of the report recommendations on the premier Inn will be provided to enable the business to be in a better competitive edge as they solve the current problems. They will solve the current weakness and threats while maximizing on the strengths and opportunities. Table of contents 1. Introduction 4 2. External environment Analysis 4 2.1 PESTEL 5 2.2 Porter’s five forces model 8 3. Internal environmental Analysis 10 4. SWOT Analysis 13 5. Strategic clock analysis 13 6.......

Words: 3856 - Pages: 16

Premium Essay

Strategic Management

...corporate parent to use its core competencies in an effective and efficient manner to help its multi-domestic strategy to earn above-average returns. WHITBREAD ENVIRONMENT ANALYSIS 1. INTRODUCTION Established in 1742, Whitbread is one of the UK’s oldest and well-respected companies. The story really begins in August 1720 with the birth of Samuel Whitbread, who began his brewing apprenticeship in 1736, then founded his first brewery six years later. In 2001, Whitbread become the company it is today. They sold their breweries and left the pub and bar business, refocusing on the growth areas of hotels and restaurants. Their reinvention as the UK's leading hospitality business naturally coincided with the ending of this country’s brewing and pub-owning tradition, started by Samuel Whitbread over 250 years earlier. Now Whitbread is the UK’s biggest hospitality company, it has got the UK’s no. 1 hotel brand, Premier Inn and the no.1 coffee shop brand, Costa. Also very proud of their much-loved restaurants, Brewers Fayre, Beefeater...

Words: 4355 - Pages: 18

Premium Essay

Analysis of Shangri-La Hotels

...Table of Content PAGE NO. 1. Introduction ------------------------------------------------------------------------------ 1 2. Overview of Shangri-La Hotels & Resorts ----------------------------------------- 1 3. Board environment analysis -------------------------------------------------------- 2-3 4. Organizational resources of Shangri-La ----------------------------------------- 4-5 5. Hotels’ Strategies -------------------------------------------------------------------------6 6. Key issues confronting the Shangri-La --------------------------------------------7-8 7. Recommendations and Justifications --------------------------------------------9-10 8. Conclusion -------------------------------------------------------------------------------10 9. References 10. Appendices [A] Awards of Shangri-La Hotel Group, “Global recognition of excellence” [B] Details timeline of Shangri-La’s external context [C] TABLE 1 – Popular social networking sites (adapted from Luebke, 2010) [D] TABLE 2 – Broad Environment Analysis to Shangri-La hotels’ strategies development [E] Financial Statement 2009-2010 (Sources: 2010 Sustainability Report of Shangri-La Asia Limited, p.9) [F] Commitment of Social Responsibility (CSR) structure & focus areas (Shangri-La) [G] Context of Shangri-La Academy Courses & Work-life balance [H] Employee profile &......

Words: 3187 - Pages: 13

Premium Essay

Good Hotel

...Michael John Langley BUSN602 Case # 10, Good Hotel: Doing Good, Doing Well? Saturday, November 08, 2014 Introduction In this paper, we will examine a case from the text book Strategic Management by Pearce and Robinson. Case #10 Good Hotel: Doing Good, Doing Well is the focus. In the examination, basic question will be given a view point. These viewpoints will discuss the topic of; what is the mission statement behind the operation concept. The options that can be considered by the owner with the pros and cons of each possible opportunity. What type of customers is the business entity trying to target? The marketing strategy that is used to promote the operation. Is the market strategy effective enough? In addition, other possible alternatives will be given consideration that could produce the desired results while competing against others in the industry. (Good Hotel.jpg, 2014) Case Overview The Good Hotel is a hotel that is operated by the Joie de Vivre group (jVd), located in the San Francisco area. What distinguishes this hotel from the standard big chain hospitality operation is that the hotel focus and being socially and environmentally favorable. Over all jVd manages multiple properties in the San Francisco area include the Best Western Americana and Best Western Carriage Inn. These properties are managed by Pam Janusz who has been in charges since 2009. On April 10, 2010 Ms. Janusz received an e-mail stated that the properties had been......

Words: 1098 - Pages: 5

Premium Essay

Industry Environment Business Strategy Gap Analysis

...Table of Contents Introduction: 2 Macro-Environment Business Strategy Gap Analysis 8 Industry Environment Business Strategy Gap Analysis 9 Strategy-Capability Gap 9 1. Macro-Environment Analysis 16 2. Industry Analysis 22 2.1 Threat of New Entrants 22 2.2 Bargaining Power of Suppliers 24 2.3 Bargaining Power of Buyers/Customers 25 2.4 Power of Substitutes 26 2.5 Intensity of Industry Rivalry 27 3. Internal Analysis Appendix 29 Introduction: [pic] Taj Hotels, Resorts and Palaces operates under the parent company Indian Hotels Corporation Limited. They have been operating for 107 years, and were positioned as India’s largest hotel chain, with a range of properties for both business and vacation travel market. Owned by the Tata group, Taj maintains a very hierarchical structure, with a senior management team that stems from family connections. The report at hand will evaluate the past and current strategic position of the Taj hotel group, how being under the TATA group umbrella and how this has enabled the brand to grow and develop into the most recognized and luxurious hotel brand within India. Hotel brands Worldwide have been trying to go international, taking the advantage of their brand recognition, economic capabilities and increasing market demands. The Taj hotel group past and current strategies of going international were executed in locations that have an already saturated market or in cities...

Words: 6393 - Pages: 26

Premium Essay

A Thesis

...Iowa State University Digital Repository @ Iowa State University Graduate Theses and Dissertations Graduate College 2014 A review of studies on luxury hotels over the past two decades Yin Chu Iowa State University Follow this and additional works at: http://lib.dr.iastate.edu/etd Part of the Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Home Economics Commons, Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Chu, Yin, "A review of studies on luxury hotels over the past two decades" (2014). Graduate Theses and Dissertations. Paper 13913. This Thesis is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. A review of studies on luxury hotels over the past two decades by Yin Chu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Hospitality Management Program of Study Committee: Liang (Rebecca) Tang, Major Professor Tianshu Zheng Fatma Baytar Iowa State University Ames, Iowa 2014 Copyright © Yin Chu, 2014. All rights reserved. ii TABLE OF CONTENTS Page LIST OF TABLES ....

Words: 22164 - Pages: 89

Premium Essay

Creative

...Sample assignment Layout, writing guidance and some important points to organise your thoughts for research Learning Outcome 1: Understand how the strategic management of human resources contributes to the achievement of organisational objectives. Task 1 • significance of strategic Human Resource Management function • What is Human Resource Management • Definition of HRM from different authors • Briefly explain the functions of HRM • Is human resource a strategic function – the different between personnel management and HRM clearly indicates that HR is a strategic fucntion which proves that it is a strategic function • Models given by different authors demostrating HR as a strategic function – Matching model, resources based model, harvard model, guest model (make your own choice to use and apply model in the report) • Importance or significance of SHRM for organisation briefly. • Assess the purpose of Strategic Human resource activities • Explain different levels of stratregies – corporate, business and functional strategies and then discuss that the purpose of strategic HR function is to establishes the right practices which lead organisation towards its goal. The strategic HRM’s role in change process. Explain it in the context of millenium hotel. • evaluating the contribution of SHRM • contribution can be evaluated by using different model/appraoches such as Benchmarking, balanced scorecard, contribution......

Words: 534 - Pages: 3