...In order for our photo studio to audit the standing position on the market and its environment, a SWOT analysis is used. SWOT represents strengths, weaknesses as internal factors, and opportunities and threats as external factors. This analysis helps the company focus on key issues, provide an overview of how certain tactics have been developed well and how others need to be worked on. Strengths First and foremost our positioning on the market is extremely well when in comparison with other competitors. Most photo studios in Berlin are either very close to one another, or outside of the town. The fact that we are located within the actual down town, and there are no other studios within a close range of ours makes it easier for our target market to focus on our company when such needs and desires arise. Within three years of operation this allows us to gain most of the local market. If another studio were to open within our vicinity, we would already have customer loyalty and trust from the existing market. Our photo studio has a crew of professional photographers. This is considered to be one of our strengths because we offer high quality, (professional) services at a going rate. Most photo studios with professional photographers and those that are privately owned usually charge above the average rate for events or any photographic needs. Other studio’s that are not privately owned usually have a regular employee who takes part in the shooting. This is considered...
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...SWOT Analysis Annette Fairchild Foundations of Business: BUS/210 July 2, 2014 Instructor: Frank Caccamo SWOT Analysis The business plan that I have chosen is Adorable Pet Photography. My new company will be a small business operating out of Ashland, Virginia. We will offer pet owners portrait quality photography services both in our onsite studio and at their home or event. Using the latest technology we will use computer graphics to enhance their pet’s portraits and offer a wide array of backgrounds to choose from. We will also do candid shots to capture that perfect expression or pose that showcases their pet’s personality; as well as family shots that display their love for one another. My studio will offer a comfortable and relaxing environment where pets and their families can feel free to have fun and just be themselves for the optimal photographic experience. I also have mobile equipment for doing photo sessions off-site. We can travel to the owner’s home or favorite park to capture their pet in action for an additional fee. I graduated from the New York Institute of Photography, and I have over 10 years of experience working with both people and animals. My photographs have been featured in such Magazines as East Coast Living, Richmond Family Magazine, and the American Kennel Club Magazine. I have an established relationship with the local SPCA where I supply photos for adoption free of charge. I also have an established relationship with...
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...Case 1 – Kodak Idendity Industry, Product segments and Value chain The industry is Global photography industry. In the case mentioned that Kodak is a major multinational organisation, was listed on the New York Exchange TEMPLES Factor Issues Nature of impact (+/=/-) Assessment of impact (H/M/L) Technology • Digital technology made the growth of digital photography + H Economic • Impact of recession on consumer spending - M Market • Changing purchasing traditional camera to digital camera • Price competition to gain market share • Market share of photography product declined due to digital photography - - - H H H Society • Change in consumer purchase from traditional photograph to digital photography - H 5Q-Pursued strategy Business Strategy using 5Q approach Examples of how Kodak has been pursuing the corporate strategy Growth-Yes Withdraw: US Subsidiaries filed voluntary petitionfor Chapter 11 business reorganisation to enable Kodak bolster liquidity and sell off non-strategic intellectual property, so that 1) Kodak can focus on its most valuable business units. 2) The process will allow Kodak to continue normal business operation while it attempts to emerge a profitable a sustainable enterprise 3) The Bankruptcy was a step in the transformation in order to build the strong possible foundation for the Kodak of the future. Product Camera, film but focus on printers (consumer and commercial printer)...
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...Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company when it came to competition however with many managerial and product line changes, Kodak has slowly fallen behind in the industry. The company has experienced many shortcomings with the most recent trend of digital photography. According to Exhibit 7, from 1998-2002 Kodak was 2nd to Sony in the U.S. for the percent of units sold. The company is now considering layoffs as market share, film sales, and company revenues are down. Problems: § The company is faced with multiple managerial problems. First, the company lacked fresh blood in its management team. All of its CEO’s primarily came from the manufacturing jobs within its own company. This hurt the company overall and put a damper on keeping up with technological changes and competition as “Kodak avoided anything risky or innovative.” Second, when the company finally did add new blood to its management team things still didn’t look up. CEO Kay Whitmore was added in 1990 and changed the focus to “film based technology” such...
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...Candid Capture Sebastian: Hello everyone. We are here to tell you all about our new business, Candid Capture. What will we do Sebastian: We are here to offer a photography service to the St. Johns community and to the areas of Waterloo and Brussels. When asked for our service, we will photograph at school events (ex. sports events, prom, school-wide concerts, theatre productions etc.) However, we will also plan to photograph events organised by students, parents and teachers of St.John’s. Our Service Max:As said previously, we plan to provide a photography service. When requiring our service for any event, a photographer will be provided to take photos on the day of the affair. After the photos have been taken, 50 high quality photos will be chosen by the employees and will be delivered to the consumer in both a digital format and hard-copy. Our Mission Marina: Candid Capture Photography’s mission is to provide an excellent photography service: we capture high quality pictures that will provide consumers from all backgrounds with high consumer satisfaction and will overall, bring a smile to their face. Our Vision Marina: Our vision is to become one of Belgium’s leading photography services for all genders and ages. Company’s Objectives Maria: Our objectives for our business are: * Provide our services for at least 30 events, (Prom, Sports Events, Visual and Performing Arts productions, and formal events) within the first year of working at St.John’s International...
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...Analysis BaBS: Marketing Management LSC| Cardiff Metropolitan University Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Students (Group 12): * Abdelmalek Jib, L0299ZALZAL1014 * Barbaros Donmezer; LO295KGSKGS1014 * Diogo Figueira, L0317VSAVSA1014 * Supachai Tangthamphoonphon L0304RCGRCG1014 * Zacharia Peter, L0313AAHAAH1014; Table of Contents Table of contents………………………………………………………………………….. Page 1 Introduction……………………………………………………………………………….. Page 2 Marketing Environment: PESTLE………………………………………………………………………………... Pages 3-4 SWOT analysis………………………………………………………………………. Pages 5-6 Mission and objectives…………………………………………………………………….. Page 7 STP analysis……………………………………………………………………………. Pages 8-9 7P’s ………………………………………………………………………………… Pages 10-17 Control and evaluation……………………………………………………………............ Page 18 Appendix 1……………………………………………………………………………… Page 19 Appendix 2……………………………………………………………………………… Page 20 References………………………………………………………………………....... Pages 21-22 Introduction As Frank Jessop...
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...Porter’s Five Forces Analysis To better understand what is exactly pressuring Kodak’s business, Michael Porter’s Five Forces analysis has been chosen. The impact of the different forces on the company is presented as follows: I. Rivalry among competitors - Numerous competitors active in all segments of the imaging industry (rolled films, traditional photography, digital photography, traditional printing, and digital printing). - Faster than expected consumer adoption of the new technology attracting new entrants. - Decrease in sales for traditional products forcing incumbents to quickly release new digital solutions. - Switching costs inexistent for consumers II. Threat of substitutes - The fast advent of digital technologies led to rapid switching and this new substitute is proving problematic to handle for Kodak. - Modern cell phones are now boasting high definition photography capabilities up to 16 megapixels (anselmobiasse.com)reducing the attractiveness of existing cameras. - High commoditization: digital image capturing devices are found in laptops, tablets, cell phones, televisions and cameras. This solution is hard to differentiate and thus consumers’ choices are driven by price. - Free, cloud-based solutions (picasa, photobucket, flickr, etc…) offered in the management of pictures undermine the attractiveness of branded, paid solutions offered by major players. III. Threat of new entrants - High entry barriers due to development costs, distribution costs...
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...Polaroid is one of the most entirely recognized consumer brands in the world, thanks to the iconic status of its instant filming cameras. When I was reading the project description and trying to figure out which company could match most to the given task information; I suddenly remembered that it was just two years ago that I was touted the benefits of getting a loved one an old-fashioned Polaroid camera for Valentines Day. After all, the cameras only cost $30, and they're so much fun. However; today, those same cameras cost $140 in the market. I thought what has changed? The scarcity has lead to gigantic opportunistic markups. Polaroid has stopped making the cameras, and a while ago, the company announced that it would stop manufacturing instant film altogether. Yes, That is correct. Polaroid decided to lay off at least 450 people, by abandoning the product that made it famous, and breaking thousands of hearts along the way. The company’s instant camera became a part of the popular culture like no other camera before or since. Of course, the technology won't be disappearing entirely from our world since Fuji will hopefully continue to make the instant film. And soon there may be tiny digital photo printers which can achieve similar results to the old-fashioned Polaroids. They just won't make that same satisfying click and vibration. Because Polaroid’s intangible resources are coming from the patents that the company has worked on over the years on technology that they have...
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...2014 Contents Overview 4 Executive Summary 5 Company Profile 6 Mission Statement 6 Vision 6 Product Categories 6 Recent awards 7 Recent Success 7 Principal Competencies 8 Situation Analysis 10 Pestle Analysis 10 SWOT Analysis 11 Competitor Analysis 11 Market Segmentation Strategy 12 Target Market 12 Product 14 Product Life Cycle 14 Branding 15 Adoption curve 15 Pricing Strategy 17 Strategy 17 Evaluation 17 Policy 17 Circulation Chanel and Strategy 18 Retailing Strategy: 18 Straight marketing 18 Promotion 19 Sales promotion 19 Events and experiences 19 Media Advertising 20 Bibliography 21 Overview This paper covers Canon Inc. various aspects of the marketing mix. It talks about their new entry-level camera Canon Rebel T3II or 600d. This paper is structured to show Canon Inc. four categories of marketing such as product, price, placement, and promotion. This paper also goes over benefits and potential competitors, as well as company profile and there mission & vision. The Company overview section focuses on the opening to the company, its business, financial overview, market share and competitors. The second part inspects the situation analysis of the company in Canada. For this purpose the PESTEL analysis and SWOT analysis of the company has been presented and we also have analysed environment and factors effecting Canon rebel T3i development. The third part is related to marketing objective and product features. For this, product...
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...making dynamic visual media” (Canon Film & Television, 2012) Offering new camera concepts to fundamentally and continuously introduce change in photography is key in aligning the Canon brand and image to be synonymous with reliability, ease in functionality, and quality to the professional consumer and establishing itself as the brand to beat in the digital camera marketplace with its lens technology that can produce super sharp, high-resolution pictures (“Red for still & motion.,” 2011). Canon’s brand dominance and notable achievements separates them from other competitors, such as Fujifilm and RED and with the current competition trend of HD production, Canon will surpass expectations and cavort its dominance over the competition with the long awaited Digital SLR EOS Renegade 3D (Renegade 3D). Canon was first to begin the motion capture craze with their innovative introduction of the seditious Canon EOS 5D Mark II back in 2008 and since then Canon has surpassed the competition with a production development line of cinema EOS model cameras that obtain similar, if not more advanced, digital stills and motion capture as recently seen with the previous release of their EOS C300 digital cinema camera and its 4k concept DSLR which, both, are expected to further revolutionize cinematic photography (“Red for still & motion.,” 2011). Canon’s new production launch of the Digital SLR EOS Renegade 3D cameras will transcend its viability within...
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...About the company Nokia Corporation (NYSE: NOK) is one of the world’s largest telecommunications equipment manufacturers. It has since established a leading brand presence in many local markets, and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. SWOT Analysis of the Company: Nokia Strengths: - Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. It is backed with the high quality and professional team in the HRD Dept. The financial aspect is very strong in case of Nokia as it has many more profitable business. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world. Wide range of products for all class. The re-sell value of Nokia phones are high compared to other company’s product. Weakness: – Nokia has many strengths and some weakness. Some of the weakness includes the price of the product offered by the company. Some of the products are not user friendly. Not concern about the...
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...Executive Summary……………………………………………..2 Company Description…………………………………………...3 Current Market Situation………………………………………..4 SWOT Analysis…………………………………………………6 Marketing Strategy...……………………………………………6 Mission………………………………………………………….6 Objectives……………………………………………………….7 Pricing…………………………………………………………...7 Action Programs………………………………………………...8 Financials………………………………………………………..9 Controls…………………………………………………………11 Resources……………………………………………………….12 Executive Summary The goal for this marketing plan is to present objectives, strategies and programs that will help bring Zoomlife Café a reality in the next 5 years. Zoomlife Café will provide an environment of social interaction and relationship building through its layout, furnishings and strong implementation of Customer Relationship Management (CRM) education and training for staff. Marketing will be paramount in making ‘Zoomlife’ a household term and synonymous with a memorable experience. To create this ‘vibe’ a strong utilization in print advertising and social media will be used in marketing efforts. Emphasis will be placed on creating an experience that makes customers want to come back. Target markets include: 1. College students 2. Local business professional and employees 3. Local musicians and artists Company Description Praveen Injeti and myself, Madhu Enjati, established Zoomlife Productions, LLC, a photography company, in May of 2010. The primary focus was on portraiture for families, individuals and weddings. Since then...
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...Group Assignment 1 Visit the study group section and introduce yourself; also provide your schedule for keeping in touch. Discuss how to approach completing project 1 based on the social media for which your team will be the class leader. Every study group member should sign up for a social medium, connect with his or her study group, and start to communicate. Social Media Assignments * Study Group 1: Facebook * Study Group 2: Farmville * Study Group 3: Twitter * Study Group 4: YouTube * Study Group 5: FourSquare * Study Group 6: Pinterest ● The study group will be the leaders in connecting the class on the selected medium, using the applicable weekly conference and start-off communications using these techniques. ● The study group will write a three- to five-page paper on the contribution the selected social medium has made to e-marketing, providing recommendations on ways this contribution can be increased. ● Use ideas from study and class group discussions, modules 1-4, our textbook, and Internet research sources to help justify your assessment and recommendations. ● Use your instructor as a consultant during your project. The paper should consist of a contribution of a minimum of one typed page per study group member, including citations, along with a group-developed executive summary and comprehensive reference section at the end with at least 6 total references. As an example, with a four-person study group, the paper should be a minimum of...
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...Introduction The organisation I have chosen to study is Boots. My chosen organisation has many different ways of presenting information. Information can be found from a large variety of sources. These ways include; verbal, written, on-screen, multimedia and web-based. P1 Verbal Face-to-face verbal communication is the simplest type of communication to understand, people are less likely to misinterpret things that are being said. In the business environment it is not always possible to meet in person and is more convenient to talk on the telephone. Telephone conversations are also an effective way of communicating and it is important to use a variety of different methods. There are many ways of using verbal communication. Talking is the most effective and comfortable way for most people to communicate. The purpose of using verbal communication is that it is the simplest type of communication. It is used very often in boots stores. For example when customers come into store and need to find out the location of the product. It is very commonly found on a day to day basis. It is used all the time when communicating to customers. For example yesterday I was helping a customer, whilst working on the perfume counter, to find a suitable perfume for her daughters 16th birthday. Written Written communication is one of the most common forms of communication within the business environment. It is key that small business owners and managers have a good level of effective written...
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...administration of both companies adapted to fluctuating market conditions, and personal recommendations any company could adopt in order to build up flexibility to back up its decision-making process in order to adjust to fluctuating market environments. History of Eastman Kodak One of the greatest inventions of the 19th century was the camera. Photography was quickly embraced by the world as it scrambled to accurately record history and family legacies. Before Kodak introduced its roll-film camera design in 1882, photography was decisively recognized as a specialized and commercial activity. When the public gained access to shooting their own photographs, through very astute marketing techniques, Kodak took advantage of the situation by “advertising promoted the roll-film cameras in ads that showed the spirit of ‘adventure’. Kodak encouraged people to go on vacation and bring back pictures of exotic peoples and places” (Munir & Phillips, 2005). This became Kodak’s primary strategy; to evoke the desire of the consumer to take his roll film camera everywhere to record events during vacations, special occasions and holidays. Making photography accessible to the amateur also took...
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