...Brenna’ M. Deliford MAN 3025 MW 5:40 Case Study 1 (A Passion for the Planet) At Patagonia McGregor’s theory Y plays a major role. Patagonia reveals the true meaning of work, when a person truly enjoys what they do on the job, maximum effort is put forth. This allows a person to do the job that’s before them to the best of their ability and enjoy the job every step of the way. Patagonia extents a hand to let employees know that their self-worth and well being is important to the company. If a company let’s you know that it’s important to them that your self-esteem is built upon which causes you to be a more outgoing person in the company. This also builds on social and human capital to infusion sooner of the befits of being about of the company. In the 21st century manager’s have to worry about who or where they will leave their children and how or who will be picking them up. When a company goes out on climb to ensure an onsite daycare, this make for a very ease employees. Most employees know that a higher education allows for a better job position. When a company agrees to pay a portion of the cost of your education this makes for a more productive employee. This also brings the profile of the 21st century manager to life. Fairness is one of the moral principles being force on at Patagonia’s magic causes you to get out of the box. Companies, especially those that have shareholders will not let their shareholders take a suffering lost. Within the Patagonia this allows shareholders...
Words: 356 - Pages: 2
...Candid Capture Sebastian: Hello everyone. We are here to tell you all about our new business, Candid Capture. What will we do Sebastian: We are here to offer a photography service to the St. Johns community and to the areas of Waterloo and Brussels. When asked for our service, we will photograph at school events (ex. sports events, prom, school-wide concerts, theatre productions etc.) However, we will also plan to photograph events organised by students, parents and teachers of St.John’s. Our Service Max:As said previously, we plan to provide a photography service. When requiring our service for any event, a photographer will be provided to take photos on the day of the affair. After the photos have been taken, 50 high quality photos will be chosen by the employees and will be delivered to the consumer in both a digital format and hard-copy. Our Mission Marina: Candid Capture Photography’s mission is to provide an excellent photography service: we capture high quality pictures that will provide consumers from all backgrounds with high consumer satisfaction and will overall, bring a smile to their face. Our Vision Marina: Our vision is to become one of Belgium’s leading photography services for all genders and ages. Company’s Objectives Maria: Our objectives for our business are: * Provide our services for at least 30 events, (Prom, Sports Events, Visual and Performing Arts productions, and formal events) within the first year of working at St.John’s International...
Words: 2844 - Pages: 12
...Case 1 – Kodak Idendity Industry, Product segments and Value chain The industry is Global photography industry. In the case mentioned that Kodak is a major multinational organisation, was listed on the New York Exchange TEMPLES Factor Issues Nature of impact (+/=/-) Assessment of impact (H/M/L) Technology • Digital technology made the growth of digital photography + H Economic • Impact of recession on consumer spending - M Market • Changing purchasing traditional camera to digital camera • Price competition to gain market share • Market share of photography product declined due to digital photography - - - H H H Society • Change in consumer purchase from traditional photograph to digital photography - H 5Q-Pursued strategy Business Strategy using 5Q approach Examples of how Kodak has been pursuing the corporate strategy Growth-Yes Withdraw: US Subsidiaries filed voluntary petitionfor Chapter 11 business reorganisation to enable Kodak bolster liquidity and sell off non-strategic intellectual property, so that 1) Kodak can focus on its most valuable business units. 2) The process will allow Kodak to continue normal business operation while it attempts to emerge a profitable a sustainable enterprise 3) The Bankruptcy was a step in the transformation in order to build the strong possible foundation for the Kodak of the future. Product Camera, film but focus on printers (consumer and commercial printer)...
Words: 648 - Pages: 3
...SWOT Analysis Annette Fairchild Foundations of Business: BUS/210 July 2, 2014 Instructor: Frank Caccamo SWOT Analysis The business plan that I have chosen is Adorable Pet Photography. My new company will be a small business operating out of Ashland, Virginia. We will offer pet owners portrait quality photography services both in our onsite studio and at their home or event. Using the latest technology we will use computer graphics to enhance their pet’s portraits and offer a wide array of backgrounds to choose from. We will also do candid shots to capture that perfect expression or pose that showcases their pet’s personality; as well as family shots that display their love for one another. My studio will offer a comfortable and relaxing environment where pets and their families can feel free to have fun and just be themselves for the optimal photographic experience. I also have mobile equipment for doing photo sessions off-site. We can travel to the owner’s home or favorite park to capture their pet in action for an additional fee. I graduated from the New York Institute of Photography, and I have over 10 years of experience working with both people and animals. My photographs have been featured in such Magazines as East Coast Living, Richmond Family Magazine, and the American Kennel Club Magazine. I have an established relationship with the local SPCA where I supply photos for adoption free of charge. I also have an established relationship with...
Words: 830 - Pages: 4
...Kodak and the Digital Revolution [pic] [pic][pic]Brief Overview: Kodak is a multinational American corporation which has become a household name most known for its film products. The company has come face to face with many changes due to the digital revolution which has created a rapid changing photography industry. George Eastman began Kodak in 1880 and introduced the first Kodak camera in 1888 coining the slogan “you press the button, we do the rest.” Eastman held a high standard for the company when it came to competition however with many managerial and product line changes, Kodak has slowly fallen behind in the industry. The company has experienced many shortcomings with the most recent trend of digital photography. According to Exhibit 7, from 1998-2002 Kodak was 2nd to Sony in the U.S. for the percent of units sold. The company is now considering layoffs as market share, film sales, and company revenues are down. Problems: § The company is faced with multiple managerial problems. First, the company lacked fresh blood in its management team. All of its CEO’s primarily came from the manufacturing jobs within its own company. This hurt the company overall and put a damper on keeping up with technological changes and competition as “Kodak avoided anything risky or innovative.” Second, when the company finally did add new blood to its management team things still didn’t look up. CEO Kay Whitmore was added in 1990 and changed the focus to “film based technology” such...
Words: 2832 - Pages: 12
...Porter’s Five Forces Analysis To better understand what is exactly pressuring Kodak’s business, Michael Porter’s Five Forces analysis has been chosen. The impact of the different forces on the company is presented as follows: I. Rivalry among competitors - Numerous competitors active in all segments of the imaging industry (rolled films, traditional photography, digital photography, traditional printing, and digital printing). - Faster than expected consumer adoption of the new technology attracting new entrants. - Decrease in sales for traditional products forcing incumbents to quickly release new digital solutions. - Switching costs inexistent for consumers II. Threat of substitutes - The fast advent of digital technologies led to rapid switching and this new substitute is proving problematic to handle for Kodak. - Modern cell phones are now boasting high definition photography capabilities up to 16 megapixels (anselmobiasse.com)reducing the attractiveness of existing cameras. - High commoditization: digital image capturing devices are found in laptops, tablets, cell phones, televisions and cameras. This solution is hard to differentiate and thus consumers’ choices are driven by price. - Free, cloud-based solutions (picasa, photobucket, flickr, etc…) offered in the management of pictures undermine the attractiveness of branded, paid solutions offered by major players. III. Threat of new entrants - High entry barriers due to development costs, distribution costs...
Words: 1069 - Pages: 5
...world. Few people know the actual history of both companies and the competition they have been in over the years. It’s an interesting history on how both companies started and how they have developed and challenged each other over the years. George Eastman, who was the founder of Kodak, started his business career as a 14-year old boy when he had to quit school and work to support his mother and two sisters. Mr. Eastman had a gift for organization and management while his lively and inventive mind made him a successful entrepreneur by his mid-twenties. What sparked the idea of a simple camera was that his coworker suggested he make a record of his vacation to Santo Domingo. As a result, he became absorbed with photography and wanting to simplify the photography process. Eastman started Kodak in 1880 and built it on four basic principles: mass production at low cost, international distribution, extensive advertising, and a focus on the customer. Later on he added the following policies: foster growth and development through continuing research, treat employees in a fair, self-respecting way, and reinvest profits to build and extend the business. Mr. Eastman started the company by manufacturing dry plates for sale to photographers. One mishap almost shut down the company when dry plates that were sold went bad. Eastman came up with a quick solution to recall the bad plates and replace them with a good product. His quick thinking saved the company and the company’s reputation...
Words: 2208 - Pages: 9
...Born into Brothels is a documentary focusing on the lives of a group of children who were born and live in the “red light” district of India, specifically the children of prostitutes. The documentary was well received by critics and won multiple awards, including an Academy Award for Best Documentary Feature. With such positive reception, it is important to examine what made this documentary so successful; its success can be broken down into two main components, method of delivery and subject matter. The film is shot almost entirely by a single camera, with no additional cameramen or microphone equipment. Much of the footage from the early part of the film was not intended to be included in the documentary, but was a side note of the Zana Briski’s original intent filming her experience in the red light district of India. However, as she got to know the children she began focusing the filming more on them and their situation. This leads the camera work related to the children in the early part of the file to be very rough, as Briski is often holding the camera while trying to interact with the children. When Briski is not holding the camera it is in a stationary position filming her, so it cannot capture the children’s part of the scene easily, only their voices. This is one of the film’s strengths, as it gives a first person feel to the storytelling, placing the viewer with the children and in the city just as Briski experienced it rather than just observing it in travel log...
Words: 779 - Pages: 4
...Intro: Traffic light cameras are becoming more common at the major intersections in Colorado. The “Stop Running Red Lights” program was created to raise safety awareness and reduce traffic fatalities. Americans are in such a big hurry and there are more crashes at intersections from people trying to run the red light. Red-light cameras are designed to assist communities to control traffic in enforcing laws by photographing the vehicles as the driver’s run through the red light. However if your photo doesn’t come in clear they cannot prove who the driver of the vehicle was at the time of the offense. They began installing these cameras over the last seven years and overall they have not demonstrated a decrease in property damage or bodily injury.Two cities in Colorado, Fort Collins and Greenwood Village, have actually reported intersections where accidents have actually increased since they began enforcing the red-light cameras. The city is spending a lot of revenue installing these cameras and is this really about saving lives or just bigger revenue for “Big Brother”. This program has not demonstrated a significant reduction in bodily injury and proven to reduce the number of accidents involved at intersections. I drive down Santé Fe daily and I’ve observed many drivers’ speeding down the street to get past the light because the traffic line is too long. If Driver’s are now trying to speed through the light to beat the camera, how can this program be effective...
Words: 306 - Pages: 2
...How does Cope so powerfully convey her feeling about the past in this poem? Wendy Cope is a very sarcastic and ironic and sarcastic poet and her poems often express different messages and feelings through her poems. She does this though her descriptive techniques her prevailing language and her ability to create a setting. This essay will look at how Cope powerfully conveys her feelings in the poem “On finding an Old Photograph.” In the poem Wendy effectively builds a picture for the reader to give them an insight on what the picture is like. She often does this by using onamatipia; “women dressed in white blouses that brush the grass.” The onamatipia occurs on the word ‘brush’ this helps make the poem all the more real for the reader. “In an apple orchard, sunlight patching his stylish bags;” this quote sets the place for the photograph again expanding on the ambience of the setting. Wendy moves on to mention the time and location, “Yalding, 1912”, the fact that this photo was taken in ‘1912’ is interesting because it is the year that the Titanic sank and this sets a bad tone for the poem, it implies to the reader that there are no good memories coming from this photograph. The descriptive techniques really do send across powerful feelings to the reader. Cope has written the poem in a very mysterious manner, it is made to clear to the reader that the poem is about her father as it mentions this is the first line of the first stanza but it is never clear who “a child with...
Words: 697 - Pages: 3
...Elliott Brown Jr. Professor Deborah Willis Culture, History, Imaging, and Photography Studies December 6, 2011 Model as a Muse In my short career as a conscious photographer, which stems back to my junior year of high school, I have noticed a decisive pattern in my selection of models for my photographs, which lend their selves to fashion specifically, or at least attempt to. While I have not yet developed a particular favor for the aesthetic of one model over the next, it is my experience that the best models, the most responsive, self-aware, intelligent models, are the ones in which I was able to fall in love with. My models usually being women, I could not photograph her if I could not establish some relationship with her that transcended the superficial. I had to spend time with my models, grow with them in some way and understand them, and them myself, to the point where I only needed to provide them with the most minimal of direction during the shoot, and the rest they were able to guide independently. More generally speaking, the relationship between a photographer and those models who remain a distinctive presence in front of the camera amid the “make-up, hairstyling, and clothing being documented” (Koda and Kohle), is particularly fascinating in it’s ability to create additional layers of depth both within the assembled image and the ever-evolving idea of feminine beauty. Accordingly, photographers and designers have been able to portray their artistic visions...
Words: 3133 - Pages: 13
...DeAngela Taylor Ms. Warner English 112-104 9 February 2014 A Place to Call Home Habitat for Humanity is a nonprofit Christian organization. The main goal for Habitat for Humanity is to build houses for people who have low income, or for people who do not have a place to live. Also they want would-be homeowners to help them in the building their house and to get others to decrease the cost of owning a house. The website for Habitat for Humanity gives a good example of how they can help people who want to help others in being able to own a home of their own; through its links, slideshow of pictures, and how they can be contacted with ease without having them to have a hard time trying to find what they are looking for; unlike some websites. The first thing that stands out on the website is the links. It is set up so that a person can click on them and it will take them to where they want to go. Some of the websites that people go to look at have a whole lot of information cluttered up together; making it hard for people to find what they are looking for. The website has two places for finding links. The first set of links can be found at the top of the page and the other set of links are found in the middle of the page. The links in the middle of the page are bolder and more colorful for people who might have visual problems, or to make it easier for people to find their way around the website. For example, if a person wanted to become a volunteer without having to...
Words: 793 - Pages: 4
...Topic: How to better your photography Specific purpose: To show some basic steps for taking good pictures Thematic statement: The three basic steps for taking better pictures are: handling the camera, lighting, and composition. INTRODUCTION I. Attention-arousing material: “ You do not take a photograph, you make it ” Ansel Adams II. Ethos-establishing material: I have been studying photography and on the basis of what I learned I picked some simple rules to show how to take good pictures. III. Preview: The three most essential steps which form the basis of taking good photographs are handling your camera, lighting, and composition. BODY I. (Step 1) Handling your camera A. How to hold your camera 1. The wrong way 2. The right way B. Stance 1. The wrong way 2. The right way II. (Step 2) Lighting A. Best light 1. Sunset and dawn B. Worst light 1. Sun is bright 2. Sun is right above you C. Placement of the subject in relation to light source 1. Don’t want light in the back of subject 2. Want light to be shining on subject D. Use of flash 1. Not just for night shooting III. (Step 3) Composition ...
Words: 306 - Pages: 2
...3D Focus Tracking An invaluable feature for sports, action and wildlife photography, 3D focus tracking, available in select Nikon D-SLRs, automatically shifts the focus point to follow the movement of the subject. With the shutter release pressed halfway, you'll see in the viewfinder the lens continuously maintain focus as the subject moves. However, maintaining focus doesn't guarantee a sharp image, as there is a short time lag between the release of the shutter and the capture of the picture. To solve this problem, the focus tracking system is a predictive system that uses special algorithms to forecast the position of the subject at the moment the image is captured. The prediction is based on a measurement of the subject's movement and speed. Simple predictive tracking is very effective for pictures of a subject moving at constant speed toward the camera, but to provide maximum focusing performance for a subject that abruptly changes direction at high speed, or a subject with low contrast, moving randomly, the AF system must accumulate subject location data using multiple focus areas. The AF modules built into selected Nikon D-SLRs have as many as 51 focus areas that can detect vertical, horizontal and diagonal movement of the subject. To realize high-precision AF for high-speed continuous shooting of a fast-moving subject, the processing speed of the AF cycle is vital. To provide that speed, a Nikon proprietary technology called overlap servo prepares for the focus detection...
Words: 261 - Pages: 2
...When dealing with photography there are two significant parts that create the photographs, optical and chemical. The optical portion of the photographic process varies depending on the type of photography. When dealing with film, the optical process works with the camera body, shutter, and the lens. When handling a digital camera, there usually isn’t a shutter. This style of camera uses the lens to focus light on a semiconductor in order to capture the image. The chemical processes mainly involve film or camera obscura. The chemical process is how the photograph is permanently captured. It is first captured on the silver coated paper. The chemicals are next used to develop that paper: the d76, stop bath, and fixer chemicals. Joseph Niepce was a French inventor credited with the creation and development of the first internal combustion engine along with his older brother Claude. In 1827 Niepce developed what is now considered the first surviving photograph which he called a heliograph. Heliograph is a Latin term meaning sun-writing. Shortly after Niepce teamed up with an artist named Louis Daguerre, they developed a process called physautotype. After Niepce’s death in 1833 Daguerre continued to work on the process and developed the Daguerreotype. The emulation of painting was notably the first style of photography, mainly due to the fact that photography had not yet been experienced. Photographers tried to reproduce the ideals that existed in their current popular art forms in...
Words: 413 - Pages: 2
