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Target In Tulsa Hills: Gender Analysis

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Walking into the Target in Tulsa Hills, there is a clear distinction between the toys section for girls and the section for boys. Aside from the obvious pink and blue differences, there are also certain aspects that aren’t so apparent that differentiate the two genders. Companies use subliminal tactics in gender separation of toys, as well as blatant signs of what gender they expect will be using a certain toy. You can tell the difference between the toy sections in a quick glance. The color scheme of the girls is bright and pink, which give it a happy and positive atmosphere. The color scheme of the boys section is much darker and almost exclusively gray, navy, or black. Their toys also have more sounds in the packaging that are loud. This …show more content…
When looking through cards congratulating them on having a baby or even just being pregnant, most were centered around the gender of the baby. We live in a society where baby gender reveal parties are one of the most important parts of pregnancy, so it is no wonder that gender reveals are so esteemed. Almost every card for young boys was blue. Another thing they had in common was that there was a picture of some car, train, dog, or cartoon character on every one. All of the cards for young girls were pink, not surprisingly. They had unicorns, dolls, or Disney princesses on most of them. These cards definitely suggested different interests between girls and boys. The art on the card matched what toy companies thought were suited for boys and girls. With age, the cards change a little but not drastically. Especially in terms of color scheme, there is very little discrepancy. For boys, the design of the cards do change into more simple designs with fewer pictures. There aren’t many funny cards for girls or boys until they reach adulthood. For girls, I saw a lot of pink cards with glitter, hearts, and drawings of girls. These designs also became much simpler, with only a few words in the card. These don’t suggest any real interests besides which colors are designated to which …show more content…
Cards for men are more humorous, crude, and immature. A lot of cards for men also make sexual references. There isn’t a color scheme for men usually, but pink and pastel colors are generally avoided. Even the Father’s Day cards were more silly and crazy, and very few were serious enough to show real gratitude. One card I picked up was about monkeys, and it even made monkey noises when you opened it. Cards for uncles birthdays that I saw also lacked formality, which is fine. There were a few more serious options, but for the most part silliness was the goal of the cards for

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