...E-Business Paper Julie Prater ACC/340 March 07, 2016 Joyce Williams E-Business Paper Electronic business (e-business) allows businesses to use the Internet to buy and sell merchandise, provide services, and process payments. The ability to shop online offers numerous advantages, limitations, and risks for the average consumer. Traditional brick and mortar establishments have found tremendous growth and sales potential following today’s technological advances. Walmart is an example of a retail chain that has found success and growth potential offering online shopping and services to its consumer. E-Business and Walmart Sam Walton built today’s largest retail chain on one simple strategy: “provide the lowest prices, anytime, anywhere (Walmart, Inc., 2016). Walmart’s first store opened in Rogers, Arkansas in 1962 as a small five and dime retail shop. Walmart became a publicly traded company by the early 1970’s and officially was listed on the New York Stock Exchange. Entering the 1980’s, Walmart’s sales topped $1 billion and computerized point-of-sale systems were installed in stores enabling fast and accurate checkout experiences for its customers (Walmart, Inc., 2016). Walmart launched the largest private satellite communication system in the United States, connecting the company's operations through voice, data and video communication (Walmart, Inc., 2016). In the early 1990’s Walmart entered the...
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...Food Marketing in 2009 Today’s Reality and Tomorrow’s Trends How to Carve a Niche in the Market Marie Claude Marie-Claude Michaud Business Strategy Consultant www.dancause.net FCC – SIAL Montréal April 1, 2009 Retail food market INDUSTRY EVOLUTION AND TRENDS Evolution of the food distribution industry ! In recent decades, the food distribution industry has undergone a significant wave of consolidation. • Increase in average sales per company from $4 to $11 billion ! Ten years ago, there were 45 public companies in the North American food distribution sector. • Now – just over 20 Quebec’s retail food sales market is dominated by three distributors Company C Market Share Quebec Supermarkets All Food Canada Supermarkets All Food Loblaws (Provigo) 36% Sobeys (IGA) Metro (A&P) Safeway Overwaitea Wal-Mart a at Costco Other Source: CIBC World Markets 30% 93% 26% 22% 5% 9% 8% 41% 78% 20% 15% 8% 6% 10% 33% 76% 15% 12% 7% 5% 6% 7% 15% 60% 30% 27% 7% But the food supply has become more fragmented… fragmented ! Supermarkets are losing market share Estimated retail food sales by network Canada – 2007-2008 Type of business Supermarkets Pharmacies Ph i Warehouse clubs Discount stores Convenience stores Other TOTAL Sources: CIBC World Markets, Statistics Canada Sales S l ($ million) Market M k t share 80.4% 2.1% 6.7% 5.4% 4.8% 0.5% Growth 4% 7% 5% 11% 2% 14% 5% $61,390 $1,630 $1 630 $5,100 $4,115 $3,680 $415 $76...
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...estimated $570 million (Burke, 2012). Inquiring minds are interested in the rapid success of the restaurant and what are the ideologies behind it as well. This paper will reflect on Five Guy’s philosophy as its set apart from others, examine the core values that the company portrays, identify factors that have contributed to their success, and determine the social and ethical standards practiced by the company. Five Guys definitely has a philosophy that’s sets them apart from the average fast-food restaurant. Simply put from Jerry’s own mouth, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners” (Welch, 2010). While most fast-food chains focus on profits and advertising, Five Guys focal point is on the quality of their product. The Murrell family believes that if you provide a great service, great product, in a clean environment, a customer will walk out the door and sell you better than what any ad or commercial can(Welch, 2010). While the average small business takes a...
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...an estimated $570 million (Burke, 2012). Inquiring minds are interested in the rapid success of the restaurant and what are the ideologies behind it as well. This paper will reflect on Five Guy’s philosophy as its set apart from others, examine the core values that the company portrays, identify factors that have contributed to their success, and determine the social and ethical standards practiced by the company. Five Guys definitely has a philosophy that’s sets them apart from the average fast-food restaurant. Simply put from Jerry’s own mouth, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners” (Welch, 2010). While most fast-food chains focus on profits and advertising, Five Guys focal point is on the quality of their product. The Murrell family believes that if you provide a great service, great product, in a clean environment, a customer will walk out the door and sell you better than what any ad or commercial can(Welch, 2010). While the average small business takes a...
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...founded on the idea that customers should be able to purchase the best of the best cooking products at an affordable price. Since the companies’ conception, Kudler has been growing and expanding to meet customers ever changing needs. This analysis is intended to review factual information about Kudler and their customers, and offer suggestions of improvement, for the executive staff to make decisions upon. After reviewing the strategic plan for Kudler Fine Foods, there are three area of focus they intend to incorporate into the organization. The first being an expansion of services. Kudler is seeking to offer customers the whole cooking experience, starting with a prime selection of food products, and ending with how-to learning from top chef’s both locally and internationally, on the best methods of how to prepare and produce an elegant high end meal. Offering customers quick classes for kitchen know how is a huge benefit and will likely add to the experience and loyalty of Kudler Shopping. The downfall to this is the expense it could potentially cost the organization to pay these world-renowned chef’s for their time, as well as the cost of the prizes that are being talked about for customers who bring a friend with them. Another area they are discussing is a customer loyalty program. This is a great way to get customers coming back, while helping them save a little money in the process. Adding value to any shopping experience is huge for building a loyal customer base. The...
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...Case Analysis # 3 Question 1 Why has Taobao Marketplace succeeded online when eBay has failed? Taobao approached advertising very differently than did eBay China. eBay’s approach was to invest heavily in its marketing campaigns in China, and to sign exclusive contracts with almost all the major Chinese websites. These contracted websites then were forbidden to sell advertisements to eBay’s competitors. This exclusion was important to Taobao, since it badly needed publicity. To deal with this problem, Taobao, team switched to the ants’ way whereby they took advantage of the enormous number of computer bulletin board services (BBS) in China, and posted thousands of messages there to introduce Taobao to Internet users. According to them, this grassroots approach to online marketing worked well, and Taobao continued this approach even after most of eBay’s exclusive advertising contracts expired, where marketing team mention eBay have deep pockets, but they are cutting a hole in their pocket. Moreover Taobao launched with an entirely no-fee model. It further extended the no-fee plan for three additional years starting in October 2005. According to a survey taken in 2005, a significant number of eBay China’s users were migrating to Taobao because of the free services. eBay China responded by defending its fee structure, noting that “free is not a business model,” and that quality service made such fees necessary. Taobao designed its categories in accordance with the typical...
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... |7 | |2.2 Recent changes in Supply Chain Management in retailers under the impact of online business booms |8-9 | |2.3 Identify the advantages and disadvantages of the changes. |9 | |III. Research the Marketing strategy and Analysis |10-15 | |3.1 Pen portrait of online consumers |10-12 | |3.2 New approaches applied in Marketing strategy by retailers |13-14 | |3.3 Future marketing strategy in the digital world |14-15 |...
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...Neuromarketing Martin Lindstrom’s Buyology follows the largest neuromarketing study ever conducted. Lindstrom explores the theme of marketers rising control over consumers. He believes neuro-marketing will ultimately increase the knowledge of what drives consumption. Lindstrom defines Buyology as, “the subconscious thoughts, feelings, and desires that drive the purchasing decisions we make each and every day of our lives.” His research is an attempt to discover what captures our interest as consumers. While it was a three-year, $7 million research study, there are still some who question its findings. The article Ad Experts Not So Quick to Buy Into ‘Buyology” by Marissa Miley raise questions about the processes and findings of the study. Lindstrom emphasizes the importance of creating connections that link the consumer to a product or brand. He reaches many conclusions about why we consume what we do. His research has provided many insights on how products and brands affect the mind. Neuromarketing allows us to understand what is going on in a consumers mind when stimulated by products and advertisements. Lindstrom feels it is not a dangerous device that companies will take advantage of. However he also discusses how this technology will uncover the sneaky ways marketers seduce and deceive consumers without us even knowing. It is clear that companies are trying to manipulate us. If they had the power of fully understanding what makes the human mind tick they would...
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...What Is Product Differentiation? With brands of late multiplying like rabbits, with their pheromones let loose, the market has become a me-too place - too many brands claiming the same features and attributes and therefore inevitably leading to a blurring of benefits.In other words, there is, sad to say, very little or no product differentiation. To make matters worse, Product Line extensions ,variants and SKU’s,have added to the on-going hyper confusion, leaving the average consumer totally bewildered or on the brink of going bananas. In this crazy, hazy world of brands, does it make sense for a businessman to enter and compete with a horde of others who are more or less offering the same product or service? Conventional wisdom would say no. But, tarry a while. There are some supposedly smart cookies who outwit the system by successfully selling products and services that already exist in that market place and laughing all the way to the bank. How do they do it? Simply by engineering a perfect product differentiation. Product differentiation is a specific kind of business and marketing strategy. It focuses on a target market in which competitors already offer similar products or services. A company that uses product differentiation tries to create the perception among certain target customers that the company’s version of this product or service is some way or the other different from competing brands and thus has added value not available in competing brands...
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...Overview 5 Online Shopping for Jewellery 7 Profile of General Online Shoppers 8 Site Profile of Top 3 Online Shopping sites 10 1. Amazon UK - www.amazon.co.uk (ranked no. 8 in Alexa in UK) 10 2. Argos - www.argos.co.uk (ranked no. 41 in Alexa in UK) 17 3. Littlewoods - www.littlewoods.com (ranked no. 498 in Alexa in UK) 27 USA 32 Online Retailing Market Overview 32 Online Shopping for Jewellery 33 Profile of General Online Shoppers 33 Site Profile of Top 3 Online Shopping sites 35 1. Amazon US – www.amazon.com (ranked no. 5 in Alexa ) 35 2. WalMart - www.walmart.com (ranked no. 41 in Alexa) 39 3. KOHLS - http://www.kohls.com/ (ranked no. 207 in Alexa in UK) 44 Germany 48 Online Retailing Market Overview 48 Online Shopping for Jewellery 50 Profile of General Online Shoppers 50 Site Profile of Top 3 Online Shopping sites 52 1. Amazon Germany – www.amazon.de (ranked no. 6 in Alexa) 52 2. Otto Germany - www.otto.de (ranked no. 79 in Alexa) 53 3. Idealo - http://www.idealo.de/ (ranked no. 37 in Alexa) 54 France 56 Online Retailing Market Overview 56 Online Shopping for Jewellery 56 Profile of General Online Shoppers 56 Site Profile of Top 3 Online Shopping sites 56 Netherlands 59 Online Retailing Market Overview 59 Online Shopping for Jewellery 59 Profile of General Online Shoppers 59 Site Profile of Top 3 Online Shopping sites 59 South Korea 61 Japan...
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...Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies the gap between customer perception and a brand’s performance relative to sustainability. It is also known for having created www.Brandchannel.com, an international online exchange and resource about brand marketing and branding. For more information on Interbrand, visit www.Interbrand.com. For more than 30 years we have been creating retail brand experiences for companies around the world. Interbrand Design Forum’s talent for game-changing innovation spurred us to create a business model that integrates analytics-based strategy into what began as a design and architecture group — the first and only company with such a comprehensive offering. Our broad range of services includes: retail design, brand strategy, shopper sciences, packaging, digital, documentation and rollout. This unique ability to address retail’s growing complexity has led many of the world’s top companies to our doorstep and propelled Interbrand Design Forum to the forefront of...
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...McKinsey Consumer & Shopper Insights Meet the 2020 Chinese Consumer McKinsey Insights China McKinsey Consumer & Shopper Insights March 2012 Meet the 2020 Chinese Consumer Yuval Atsmon Max Magni Lihua Li Wenkan Liao The authors gratefully acknowledge the assistance of their colleagues: Molly Liu, Cherie Zhang, Barry Liu, Rachel Zheng, Justin Peng, William Cheng, Glenn Leibowitz, Joanne Mason. 5 Contents Introduction 1. China at a turning point 2. Getting the basics right: changing demographics Mainstream consumers driving income growth Aging population Postponed life stages Increasingly independent women 3. Understanding the mainstream consumer: new spending patterns Growing discretionary spending Aspirations-driven trading up Emerging senior market Evolving geographic differences 4. Understanding the mainstream consumer: behavioral patterns The still-pragmatic consumer The individual consumer The increasingly loyal consumer The modern shopper 5. Preparing for the 2020 consumer: implications for companies Strategic imperatives Growth enablers Conclusion 6 8 12 13 17 18 18 20 21 22 23 24 26 27 27 28 29 34 35 37 37 Introduction Meet the 2020 Chinese consumer 7 Most large, consumer-facing companies have long realized that they will need China’s growth to power their own in the next decade. But to keep pace, they will also need to understand the economic, societal, and demographic changes that are shaping consumers’...
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...CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR CONSUMER BEHAVIOUR IN THE INDIAN RETAIL SECTOR PROJECT REPORT ON Submitted By PATHAN SHAHID KHAN UNDER THE GUIDANCE OF Prof. Rafana Kazi in partial fulfilment for the award of the degree of MMS Anjuman-I-Islam’s Allana Institute of Management Studies Mumbai 400 001 2014-15 APPENDIX 1 Anjuman-I-Islam’s Allana Institute of Management Studies Badruddin Tyabji Marg, OFF. 92, Dr. D.N. Road, Opp. CST, Mumbai 400 001 Certificate This is to certify that Pathan Shahid Zuber Khan, a student of Anjuman-I-Islam’s Allana Institute of Management Studies (AIAIMS) pursuing final year in MMS has completed the dissertation report on Market analysis of LG consumer durables in the 2014-15 Date:__________________ Place:__________________ _____________________Prof. Rafana KaziProject GuideAIAIMS | ________________________Dr. Lukman PatelDirectorAIAIMS | DECLARATION Project Title: Market analysis of LG consumer durables Submitted on: Under the Guidance of: Prof. Rafana Kazi College: Allana Institute of Management Studies (AIAIMS) This is to declare that I, Pathan Shahid Khan, student of Allana Institute of Management Studies (AIAIMS) IVth semester (Marketing) hereby declare that I have completed the project on Market analysis of LG consumer durables in the Academic year 2015 The information submitted is true and original to the best of my knowledge. Date: <Date of Submission> Place: Mumbai (SIGNATURE) Pathan Shahid...
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...believe this is true. That it is the public’s fault for not budgeting. For this reason, it is necessary that we diligently research and investigate past and present evidence to educate ourselves on the national debt crisis, so that we could shed some light on the root cause. First all, we will need to understand eccentric statistics on how many Americans are actually affected by debt today. According to Michael A. Fletcher of The Washingstonpost.com, three out five workers’ mortgages, credit card balances and installment loans are outpacing the amount of money they are able to save for retirement. In addition, Bill Fay of Debt.org acknowledges, that the more than 160 million Americans with credit cards have an average of three credit cards each, and on average, each household with a credit card carries more than $15,000 in credit...
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...Groceries, Supermarkets, and Beyond: The Food Retail Industry John Abbott Samia Bagdady Kate deLima Casey Gavin MBA AF601: Economics for Managers Spring 2010 HISTORY The food industry has developed more structural specialization and diversity than probably any other industrial sector. Food moves from producer to consumer through many channels such as direct sale at the farm, heavily advertised brands in supermarkets, generic or store brands, through convenience stores and other institutional feeders. With great changes in American lifestyles since food delivery became industrialized, there have been significant shifts have taken place among these channels as well as profound changes within each. Therefore, the U.S. food system has experienced rapid development and has responded to periods of rapid economic growth, technical change, changes in household structure, rising consumer income and changing public policy. Its institutional structure has been transformed repeatedly. It has been subjected to periods of intense public scrutiny that have shaped much of the public policy that guides and constrains its conduct and performance. This large economic sector is affected by many forces, from Many influences or forces which affect this large economic sector. The list of interactive factors spans from basic agricultural commodity supply and demand situations to final consumer preferences (Padberg & Rogers, 1987). Over the...
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