U Decide

In: Social Issues

Submitted By diven
Words 599
Pages 3
Ad on a Magazine

I have chosen Newsweek magazine, I’m not the target customer of this market because it is completely out of my comfort zone. I don’t have a lot of options among the magazines to choose one which is out of my comfort zone. I have chosen “Newsweek” from the available ones.
Readership of NEWSWEEK:
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence. Newsweek is published in four English language editions and 12 global editions written in the language of the circulation region.
The key trends in news magazine readership, according to Mediamark data, are affluence and age. News magazines are a graying habit. Despite the occasional hiccup in the data, the age gap is quite noticeable. It is also a fact that the target audience for news magazines is probably male compared to female.
It is clear that the target audiences for Newsweek are the male of age group between 35 and above irrespective of race and lifestyle.
One ad that is Effective:
I have chosen the “ iPhone 4 – FaceTimeVideoCalling.Smile”.
This ad is placed on the last page of the magazine which is considered to be one of the expensive pages of the magazine.
I have chosen this ad because; it has drawn my attention even before opening the magazine. This particular ad sends its message directly to readers, at the glance of the ad ,one can understand what the ad is about, and what the key message that are trying to be articulated.
The things that made this ad effective are,
* It is placed on a White glossy background with two beautiful iPhones which have black panels.
* Black and White, which is an all time hit combination worked well.
* The…...

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