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Submitted By diven
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Ad on a Magazine

I have chosen Newsweek magazine, I’m not the target customer of this market because it is completely out of my comfort zone. I don’t have a lot of options among the magazines to choose one which is out of my comfort zone. I have chosen “Newsweek” from the available ones.
Readership of NEWSWEEK: Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence. Newsweek is published in four English language editions and 12 global editions written in the language of the circulation region. The key trends in news magazine readership, according to Mediamark data, are affluence and age. News magazines are a graying habit. Despite the occasional hiccup in the data, the age gap is quite noticeable. It is also a fact that the target audience for news magazines is probably male compared to female. It is clear that the target audiences for Newsweek are the male of age group between 35 and above irrespective of race and lifestyle.
One ad that is Effective: I have chosen the “ iPhone 4 – FaceTimeVideoCalling.Smile”. This ad is placed on the last page of the magazine which is considered to be one of the expensive pages of the magazine. I have chosen this ad because; it has drawn my attention even before opening the magazine. This particular ad sends its message directly to readers, at the glance of the ad ,one can understand what the ad is about, and what the key message that are trying to be articulated. The things that made this ad effective are, * It is placed on a White glossy background with two beautiful iPhones which have black panels. * Black and White, which is an all time hit combination worked well. * The smiling pictures on the screens of iphone conveys that this feature makes the users of iphone happy. * The caption describing the feature “Introducing FaceTime video calling.Smile”. conveys the message to the reader.
Footer notes is cited, which gives the details of the manufacturer and the information of the website and the toll free numbers, from where people can get the information and the requirements for this feature to work.
In this particular ad, the manufacturer APPLE Inc is trying to convey the FaceTime Video calling feature of iPhone4.
One ad that is Ineffective: The ad which I felt to be ineffective on the same magazine is NAPA Auto Parts ad. This ad is placed on the last but one page of the magazine, which is also considered to be an expensive page. I felt this ad to be an ineffective one because, * At my first glance, I was under a wrong impression that this is a AAA ad. I was out of this impression after reading the complete ad. * It doesn’t readily convey the message to the reader. * Though this ad is glossy, the colors are not appealing. A kind of tan color didn’t come well with the royal blue color. * It came up with the logo and caption at the bottom of the page “NAPA- Know how”. * It describes at the bottom of the page in the blue part with white letters, what the ad is about. * The footer notes is given under the description of the ad.
In this particular ad, NAPA auto parts is trying to convey about a 10% off the purchase value, for the AAA members .

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