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Ubs Diversity

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1. Identify and discuss two significant (2) socio/economic changes during the past 25 years that indicate women as investors might be an untapped target market. A. One significant change during the past 25 years that indicate women as investors might be an untapped target market is that they are becoming more increasingly powerful in owning and managing wealth. * The BCG valued female global wealth at $20 trillion in 2010. * Estimates show women’s share of wealth in financial management will increase at a compound annual growth rate of 8 percent through 2014. * 33 percent of wealth in 2009 was controlled by women in the U.S and Canada. B. Another significant change during the past 25 years that indicate women as investors might be an untapped target market is that it is a growing presence of women in the workforce. * The world bank estimated in 2007 that one-third of women owned businesses in the United Arab Emirates generated over $100,000 a year compared to 12 percent of American women owned companies (Reuters, 2010) * Women held 37% of the jobs in the securities workforce in 2003 (pg. 319) 2. Analyze the UBS organizational culture using Edgar Schein's "Model" of Levels of Organizational Culture: Artifacts (visible), Values (espoused and operational), and Basic Underlying Assumptions. See p. xv in the Harvey & Allard text for an overview of Schein's Levels of Organizational Culture. A. Surface Level Artifacts * The merger of the Union Bank of Switzerland and the Swiss Bank in 1998 resulted in the second largest bank in Europe. * Acquired the U.S. Paine Webber Group Inc. to become the world’s largest wealth management firm. * Employment of approximately 64,000 people in over 50 countries. B. Espoused and Operational Values * The president and COO of UBS stated that “Diversity is one of our core values”

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