...and seafood are growing. Vietnam's agricultural exports are vulnerable to international price fluctuations because these exports are largely commodity based. Vietnam's agricultural fishing and forestry industries together produce over US$3 billion of goods annually. Roughly 55% of Vietnam's workforce is employed in agriculture. Commensurate with economic development, the sector had gone from a 25% share of GDP to less than 20% in 2008. Farm products accounted for 22% of the country's income in 2008, down sharply from 50% in 2005. Finally 17% of all of its exports are related to the agricultural, fisheries or food processing industries, down from 55% in 2006. Despite the trend, agriculture will continue to be very important as it raises the productivity of the 70% of Vietnam's population that lives in rural areas. Traditionally, Vietnam has protected agricultural market with regulations and high tariffs. Vietnam's WTO accession reduced tariffs and led to sharp increases in imports ($7.3 billion in agricultural goods by 2008). Key agricultural imports include dairy, tobacco and grain (wheat) to meet consumer demand, while other major agricultural imports, such as fertilizer, animal feed and pesticides support Vietnam's large agricultural sector. The key staples of the Vietnamese diet (fish and rice) are produced in abundance domestically and have naturally limited agricultural imports in the past. However, the makeup of...
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...In this task I choose Hanoi Milk Company for an example of private company and Vinamilk Company for an example of state owned enterprise company. I will describe them about the size, legal status, level of activity as well as discussing about their SMART factors. I will also apply Balance Score Card for both of them in order to explain the different between the private and public sector. Major finding To beginning with a stated owned enterprise company, Hanoi Milk Join Stock Company is a private company which is set up in February 2nd, 2001. They produce and sell milk and products made from milk. They also sell material, and other products for the food processing industry, etc. In this report I want to mention about their main activities is selling milk products include fresh milk and yoghurt. After ten years existence and development, Hanoimilk has reached a lot of achievement and awards such as certificate of ISO, HACCP, gold cup of Vietnam company joined to WTO, etc. Hanoimilk is one of the most famous companies about milk producing of Vietnam. However, follow their public website and their financial statements; Hanoi Milk has a middle size business with a small number of staff. In 2010, Hanoimilk has 385 staffs but until 2011, this company decrease the number of staff to 329 employees – fail 15 percent compare with 2010. About the mission statement of Hanoimilk, they want to develop and improve Hanoimilk to a specialise company about milk products with an international...
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...MCDONALD’S IN VIETNAM By Ayodeji Akin Abiri Table of Contents Abstract 1.0 Introduction 3 1.1 Background note 4 1.2 Global Strategy 5 2.0 McDonald’s In Vietnam 8 2.1 Entry Strategy 9 2.2 PESTEL analysis of Vietnam 9 2.3 SWOT analysis of HCM city 11 2.4 Expansion strategy 12 2.5 Franchising in Vietnam 13 2.6 Drive-thru restaurants 13 2.7 Localization strategy 13 3.0 Competition & challenges 14 3.1 Recommendations 15 3.2 Conclusion 15 Exhibit I 16 Exhibit II 18 Exhibit III 29 References 32 McDonald Enters Vietnam Abstract This paper analyzes the globalization options for McDonald’s by going into Vietnam. The paper explores McDonald’s global strategy as well as its expansion strategy. Aside from the globalization evaluation, this study also examines the entry mode in Vietnam. In the concluding sections, I was able to outline the challenges and recommendations for McDonald’s. Key words: globalization, strategy, fast food, expansion 1.0 Introduction McDonald’s Corporation is the world’s largest hamburger fast food chains which serves up to 64 million customers daily. McDonald’s annual report in 2007 revealed...
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...best seller with trust in Vietnam 3.2 Mission When supply milk products, Lothamilk Company always sure about the nutrition and health for customers. 3. Analyze: 4.3 Market analyze: 4.4.1 - The percentage of Milk Company in Vietnam : 43.5%: the other pasteurized milk company 31.8%: Vinamilk 14.9%: Dalatmilk 9.8%: Lothamilk - According to Ministry of industry and trade, the amount of Pasteurized milk at 2015 was from 760 to 780. This figure increases to1100-1150. At 2025, they will be 1500- 1550. - Market analysis: According to | Way to split standard | Features | Geography | The North of Vietnam | Too far from the producing area | | The Middle of Vietnam | have the habit of drinking milk | | The South of Vietnam | have habit of drinking milkNear the producing area | Income | Low income | Not have habit of drinking milk | | Middle of Vietnam income | Have demand drinking milk but drink not much pasteurized milk | | High income | Have responsibility of healthAbility to afford drinking pasteurized milk | Demand | Built up Vitamins and minerals | Demand improving nutritrion | | Improve healthy condition | Demand increase height, weight | | Feel the good taste of milk | Enjoy the natural taste of cow milk | 4.4.2 Determine the goals of making strategies * 2016: + Get higher revenue for pasteurized milk + Take account 15% of Vietnam milk market. + Evaluate the development of Lothamilk, reasssert the...
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...have been major changes in the socio-economic background. Accordingly, it opens up opportunities, which can favour business activities as well as challenges created by intensive competitions in new business environment. One of the issues that are the most concern is how the entrepreneur pursues the appropriate strategies to lead the organizations to overcome these challenges and create great competitive advantages. Particularly, Vietnam Dairy Joint Stock Company (officially called Vinamilk) and Hoang Anh Gia Lai Group (HAGL Group) are typical examples of successful business in Vietnam. The two companies are in different fields of business. Vinamilk is the current dominator in Vietnam dairy industry while HAGL Group is one of the largest group in Vietnam that run their business in multi industries such as real estate, rubber tree, and so...
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...18 V. Supporting Marketing Programs 19 VI. Financial Projection 20 VII. Monitors and Controls 21 1. Sales force efficiency 21 2. Advertising efficiency 21 3. Sales promotion efficiency 21 4. Distribution efficiency 21 VIII. Contingency Plan 21 IX. Marketing Plan Timeline 22 Appendices 23 Reference 33 Executive Summary This report aims to propose marketing activities for Trung Nguyen Coffee in the year of 2014. The marketing plan includes (1) situational analysis, (2) marketing objectives, and (3) marketing strategies. First, situational analysis reveals that Trung Nguyen coffee is in the top 3 leaders in the industry with a market share of 38%, chasing after are Nescafe and Vinacafe with 27% and 31% respectively. It also shows that although the government has supported the development of coffee industry, some market volatility has had negative effects on Trung Nguyen’s performance. In terms of competitors, there is a similarity in product and price. However, the promotional methods varies among the three. Likewise, coffee consumer behaviors are analyzed in this part. Second, the marketing objectives are stated which are the increase in market share to 45% and the opening of 3 new coffee shops in Ho Chi Minh City regarding to the new model....
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...Assigment 1st Assigment 1st Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3...
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...INTRODUCTION The purpose of this report is to study and find out the direction for the company Nutifood about product line sports drinks. Find out how to market the best product to the consumer, to bring a branded VietNam product to customer. BACKGROUND INFORMATION Stemming from the success of the research and clinical application of the City Nutrition Center HCM city, Food Corporation Dong Tam Nutrition (original name of Nutifood) was established on 29/03/2000. Right from the beginning, nutritional products company has created truly " impressive " in the market with quality products, recipe ingredients equivalent imported products but feel the price is suitable consumer real Vietnam. Products Nutifood initial 3 groups: nutrition powder, the milk powder and nutritional food groups nutritional energy ... That day , with a mission of providing nutritional solutions fit needs by age , according to medical and other special needs , nutritional knowledge and the caring of specific sales culture , sales force is " thin " but it is believed in love by the market. Though not really professional, but the image of the brand and activity was Nutifood VN consumers constantly voted into the Top 5 Customers VN quality since 2001. Starting in 2003, the building Nutifood professional distribution system extending throughout 64 provinces with ambitious campaign "big fish swallow the small fish" confront multinational companies hold most of the market share of Vietnam's dairy , has created a revenue...
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...multitudes of ways to participate in a microculture. It could be along ethnic, religious lines, or even lifestyle. All these factors come into play with regards to the different aspects of microcultures. This paper will delve into all three types of microcultures; it will look at Vietnamese, Jewish, and Vegan cultures and compare them to mainstream Canadian culture. The subsequent comparative analysis aims at finding differences in an attempt to better understand and communicate more effectively, by clarifying the common misunderstandings that arise when communicating with different microcultures, whether in business or everyday life. Vietnamese Background/History/Evolution Representing one of the largest non-European sub-cultures in Canada, the Vietnamese community ranks 5th in terms of size and comprises just over 150,000 individuals. Concentrated in metropolitan areas, close to 60% of the population resides in Toronto, Montreal, Vancouver or Calgary (Statistics Canada see Appendix B). Despite currently being a sizable group, this sub-culture was virtually non-existent prior to the Vietnamese war that took place between 1964 and 1975. It wasn't until the conflict arose that thousands of Vietnamese were uprooted, creating one of the largest refugee communities in North America (Immigration encyclopedia). Consequently, the greater majority of the community are foreign born, at approximately 70%. This starkly contrasts with the greater Canadian population who comprise of only...
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...Doing Business in Vietnam: 2011 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2011. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business in Vietnam Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment Climate Chapter 7: Trade and Project Financing Chapter 8: Business Travel Chapter 9: Contacts, Market Research and Trade Events Chapter 10: Guide to Our Services Return to table of contents Chapter 1: Doing Business in Vietnam • • • • Market Overview Market Challenges Market Opportunities Market Entry Strategy Return to top Market Overview • Vietnam is a true emerging market, offering ground floor and growing opportunities for U.S. exporters and investors. Vietnam’s economic growth rate has been among the highest in the world in recent years, expanding at an average about 7.2 percent per year during the period 2001-2010, while industrial production grew at an average of about 12 percent per year during the same period. Vietnam registered GDP growth rate of 6.7 percent in 2010 and was one of only a handful of countries around the world to experience such levels of economic growth. Moving forward, inflation remains a main risk to Vietnam’s economy, which the Government...
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...Monsanto abused its power as a big Ag corporation to advance its profits through unethical business practices, but also strengthen its stranglehold on farmers. Being a monopoly of the seed industry, Monsanto’s work in GMOs raises concerns as to the effects they have on land, animals, and humans. Monsanto is utilizing GMOs in an effort to stem the tide of world hunger, but because GMOs have only been implemented since the early 80’s their impact on human, animals, and the environment have yet to be determined. The long term effects caused by herbicides, pesticides, and hormones aren’t fully known by society yet. However, we use Monsanto’s roundup weed killer almost every day in America. This weed killer is what GMO seeds are modified to resist, giving them the ability to grow under such harsh conditions. Little is known about the effects of these roundup ready seeds, “The future of the company may lie in seeds, but the seeds of the company lie in chemicals” (Barlett and Steele). Monsanto’s roots were in chemicals far before they were planted in the agricultural industry. Those roots were planted in the early 1900’s by John Francis Queeny, who started Monsanto chemical works. Even though, Queeny founded Monsanto it was his son Edgar Queeny who brought Monsanto to power in the chemical industry. Through the years Monsanto would work with a wide range of chemicals goods. Products such as: plastics, resins, fuel additives, artificial...
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...quality like the coffee of those brands. And thus, there are some questions arising from this fact, “Why doesn’t the G7 Coffee from Vietnam become as famous as the coffee from those popular brands, in all over the world?”, “Can it be?” and “How can it?” Background Trung Nguyen Group was established in June 16th, 1996. At that time, it was just a small company in Buon Me Thuot, which is one of the three main highlands for growing coffee in Vietnam. Nowadays, according to Trung Nguyen’s home page, Trung Nguyen Coffee has been available in over 50 countries in the world. In addition, Trung Nguyen Coffee is even chosen by the government for any international meetings or conferences. It can be said that, Trung Nguyen Coffee has truly become a Vietnamese iconic brand. (Trung Nguyen, 2012) (See Appendix A) Statement of the Problem As mentioned above, in July, 2012, Vietnam has become...
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...This business plan provides all specific information about business’s founder’s vision and the basic strategic plan necessary for initial establishment and operation of Vietnam Garden restaurant such as marketing analysis, marketing strategy, management, etc., (Stephen P. Robins and David A. Decenzo, 2010, p.74) . To be located in Jalan Bukit Bintang, the Golden Triangle of Kuala Lumpur, Vietnam Garden is established to serve Vietnamese cuisine for people in Bukit Bintang and areas around it. The basic objective is to offer travelers and residents the fresh, creative, attractive Vietnamese traditional foods. In fact, we have strong unique selling position in attracting customer attention because we provide foreign cuisine and elegant dining services. Moreover, our restaurant will offer different services in order to develop the popularity of our restaurant brand name. Vietnam Garden will be dedicated to be a customer friendly environment by providing customer the best Vietnamese food and the best service as well. Objectives : Provide genuinely Vietnamese traditional cuisine. Showing customers that our restaurant is a good place to enjoy relaxing environment, together with nice food and excellent customer services. Maximize our reach to as many potential customers in the first six months. Hence, this is the important step before they get to know of our restaurant. Inform and remind customers about our restaurant. Achieve the image as the place for dining with wonderful dishes...
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...Tabale of COntent I. Introduction 2 II. Body 3 1. Literature review 3 1.1 Global brands 3 1. 3 Brand Images & Country of origin (COO) effects 4 Figure 1: Model for developing strong brands based in Country of Origin image 6 1.4 Brand Names 7 2. Discussion 7 2.1 Existence of global brands 7 2.2 Cultural sensitivity & COO image perception 9 2.3 Brand name & national alphabet 9 Figure 2: Chinese naming analysis 10 Figure 3: Domestic brand names in Vietnamese market 11 III. Conclusion 12 IV. REFERENCES 13 I. Introduction Globalization concept is studied since 1870 (Lee et al, 2009); during the development of its concept, there are many debates around consequence of convergence process of the world. In last three decades, globalization is predicted as noticeable trend causing the homogeneity of consumption pattern in near future (Levitt, 1983 in Robson , 2005), whereas, in this days and age, homogeneity of customer needs, taste and lifestyles is indicated as an impossible phenomenon (De Mooij M., 2011). The debate of globalization versus localization leads to examining application of the maxim- “think global, act local” in different markets across the world. Failures of global brand in standardizing its name, brand image perception, causes the suspicion of existence of global brand. The aim of this study is to examine two dimensions of brand image perception of customer: country of origin effect and brand name. Afterward, my personal...
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...history, their steps… Following by the analysis of their internal (BSD Model), external environments (PESTEL model), Use Five -Forces model of Competition, and SWOT… we will have a complete picture about the business situation of one of Vietnam's leading companies. History: Trung Nguyen has been in Vietnam since 1996, more than a decade passed and the company has been achieving a numerous of entrepreneurial prizes and recognitions from Vietnam government, Vietnamese Young Enterprise Association… Trung Nguyen now is recognized worldwide as the best coffee brand. Let take a closer look of Trung Nguyen steps: • 1996 – Trung Nguyen Coffee Company established Starting from 1996, Trung Nguyen was a small enterprise which processing coffee in Buon Me Thuot city, Daklak province, the largest coffee plantation in Vietnam. During the year, four young entrepreneurs (Trung Nguyen founders) with a vision of creating a famous Vietnam coffee trademark, established Trung Nguyen Coffee Company and gradually introduced the authentic Vietnamese coffee to the world. It was a...
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