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Wd-40 Case Analysis

In: Business and Management

Submitted By Meacherk
Words 4175
Pages 17
MBS629 – Entrepreneurship and Innovation Management
Lecturer: Mr Alfred Tseng

CONTENTS

INTRODUCTION 4 QUESTION 1 4 Situation Analysis 4 1.0 Source Problem 4 2.0 Secondary Problems 4 2.1 Short Term 4 2.2 Long Term 5 3.0 Analysis 5 3.1 PESTEL 5 3.2 SWOT ANALYSIS 6 3.3 FINANCIAL ANALYSIS 6 3.4 COMPETENCIES AND CAPABILITIES 7 3.5 VALUE CHAIN ANALYSIS 7 4.0 strategic options 8 4.1 Short Term 8 4.2 LONG TERM 8 5.0 RECOMMENDED STRATEGY 8 5.1 SHORT TERM 8 5.2 LONG TERM 8 QUESTION 2 9 EVALUATION OF RECOMMENDATIONS 9 QUESTION 3 10 REFERENCES 11 APpendix A – Framework for analysis of economic features 12 Appendix B – FINDINGS OF ECONOMIC FEATURES ANALYSIS 13 Appendix C – DISTINGUISHING FEATURES OF THE FIVE GENERIC COMPETITIVE STRATEGIES 14 Appendix D – Porters five industry forces model 15 APPENDIX E – THE GENERIC VALUE CHAIN 16 APPENDIX F – STOCK PERFORMANCE GRAPH 17

INTRODUCTION
“Sorting through old files in your office, you have run across some of your notes from the fall of 1999, when you had just been appointed the CEO of WD-40 Company. Faced with a flat growth rate and the need for inspired direction, you had conducted a situation analysis and outlined possible strategic options available to revitalise the company. You are reminded of the challenges that set you on your course of action and think that this is a good time to assess the results of your strategy” (Yemen et al 2002).
QUESTION 1
“What strategic options did your situation analysis reveal in 1999?”
Situation Analysis

A situation analysis is the collection and evaluation of a company’s economic, political, social and technological data, with a view to identifying the internal and external forces that may influence the organisations performance and choice of strategies. It will also involve a comprehensive assessment of...

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