...EdgeMark New Services and Marketing Marketing C212 February 2nd, 2015 EdgeMark New Services and Marketing EdgeMark Cinemas are a chain of movie theaters located in 37 states with 475 theaters in those states covering the west coast, east coast, and Midwest. EdgeMark’s profits, like other cinemas, have been in a small but constant decline over the last 12 years. Industry Wide Average of 2.05% ticket sales decline per year for the last 12 years also, when adjusted for inflation, revenue has dropped an average of 1% a year for the past 12 years (Domestic Movie Theatrical Market Summary, 2015). The chain is currently looking to increase ticket sales, loyal customers, and profits by adding additional products and services. New Services Marketing executives for EdgeMark have proposed two new services, which are premium memberships and special viewings. These services are aimed at increasing patronage by loyal customers, and enticing new customers to become loyal patrons. Both services will be easy to setup and operate and will add to profitability for years to come. These new services are both feasible and will enhance the cinemas profitability in the following ways: ▪ Little cost to initiate and operate ▪ Added profit from membership fees and additional ticket sales ▪ Added profit from additional food and beverage sales ▪ Increased patronage by loyal customers ▪ Increased numbers of new loyal customers ...
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...Jun 6, 2015 - Has anyone taken Marketing Applications? Any tips? I only have about 2 months left in my term and my mentor is getting on me about this class ... Mkt1 Marketing Plan For Small Appliance Wgu Free Essays www.studymode.com/.../mkt1-marketing-plan-for-small-appliance-wgu-... WGU MKT1 Marketing Plan. Company Q 3-Year Marketing Plan Table of Contents Table of Contents 2 Introduction 4 Mission Statement 4 The Product 4. 230970 Mc Donald mkt1 318 1 5 06 15 marketing plan ... www.academia.edu/.../230970_Mc_Donald_mkt1_318_1... Academia.edu Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Jeremy McDonald Student ID: 000230970 Date: July 25, 2013 Mentor ... Hello, You are helping me with a questions i asked for VZT1, https://www.coursehero.com/.../8661641-Hello-You-are-hel... Course Hero Jan 23, 2015 - Answer to Hello, You are helping me with a questions i asked for VZT1, things are looking good and I am getting ready to submit. However I ... Western Governors University - Overwork and Underpaid ... https://www.glassdoor.com/.../Employee-Review-Western-Gov... Glassdoor May 10, 2011 - Cons. The pay is low, almost 15% lower than that of pay for most community college faculty, but without summers off. Evaluations based on wild ... Vzt1 - Term Papers - Fvaldez - TermPaperWarehouse.com www.termpaperwarehouse.com › Business and Management Mar 12, 2014 - Read this essay on Vzt1 . Come browse our large digital warehouse of free sample...
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...WGU JKT2 (Management and Strategy Capstone WrittenProject) Complete Course Task 1 – 3 – Latest Work Click The Link Below , Instant Download http://www.hwprofile.com/?p=12 For Any Information E- Mail Us At WhisperHills@Gmail.Com $70.00 – Purchase TASK 1 Task: 1. Submit the peer evaluation report for the evaluations you received from your team members. 1. Evaluate your personal and team performance in the simulation based on the peer evaluation report by doing the following: 2. Discuss howone of your strengths can be utilized in the workplace. 3. Discuss how you can improve uponone of your weaknesses in the workplace. 4. Discuss your role on the team. 5. Discuss the strengths of your team as a whole. 6. Discuss the weaknesses of your team as a whole. 7. Explain how you interacted with your team. 8. Explain how you overcame challenges you faced as a team. 9. Discuss what teamwork advice you would give to others who were beginning to work on the simulation. 10. Discuss the relevance of teamwork in the simulation to the context of your professional Task 2 1. Describe the impact the company strategy had on your functional area in the simulation. 2. Reflect on the decisions that were made in the simulation by doing the following: Note: Your reflection may include graphs and other data. 1. Discuss decisions that you would change. 1. Discuss decisions that had a positive impact. 3. Present...
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...Leadership and Distance Education in Higher Education: A US perspective Sonja A. Irlbeck University of Minnesota Abstract The premise of this article is that while in the US understanding is growing about the technologies and strategies needed for effective distance education in an online environment, leadership efforts remain weak. The article describes leadership for distance education, historical perspectives of leading distance education, and how the Internet has directly changed distance education efforts in US higher education institutions. The article concludes with an appraisal of how the approach of higher education leaders must change in order for distance education efforts to be successful. Keywords: change; distance education; higher education; Internet; leaders; leadership; technology; policy Leadership and Distance Education in Higher Education: A US perspective The worlds of work and education are changing, and leaders in today’s educational institutions need to determine how to effectively lead in the acquisition, development, and dissemination of information to tomorrow’s workers. Leadership is necessary to bring cohesion to the distance education arena within higher education. Drucker (1998) maintained that in the latter part of the last century, technology resulted in a transformation of the social structure. We saw the “rise and fall of the blue-collar worker” (p. 539), the rise of the industrial worker who gave way to the rise of the knowledge worker...
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...Stanley Matter WGU, BMA1 Task 304.4.4-01 INNOVATION AND CHANGE The highly competitive marketplace of today forces most companies to innovate if they want to keep a competitive advantage. Innovation is the driving force that is shaping the majority of successful corporations. A company that builds a culture of innovation will find itself on the offensive and the corporation will continue to grow. Innovation can generally be regarded as innovations concerning process and innovations concerning product. Most companies are trying to innovate in both parameters. Large corporations are endeavoring to develop an entrepreneurial spirit as found in smaller companies, start-ups, and sole proprietorships. This gives them greater flexibility and greater creativity, allowing them to develop and market new products or services more quickly. Companies who can achieve this are generally rewarded with four main advantages. 1. First Mover Advantage By being the first to enter a new market, bring a new product to market, or radically improving an existing product the company can gain an advantage over the existing market or potential market. While contrary to popular thought Apple did not invent the smart phone. However, they did radically improve it with many innovative features. In its initial launch in 2007 they sold 270,000 iphones in the first 30 hours. The iphone set the benchmark for the industry. Through continuous innovation it has been a leader in...
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...Company G Marketing Plan Ashley Blair WGU Texas Company G 1-Year Marketing Plan Student Name: Ashley Blair Student ID: 000535312 Date: 05 March 2016 Student Mentor Name: Dede Crowley A. Product Support of Mission Statement Small appliances which the company is manufacturing are not exactly reflecting the mission statement so it is highly recommended that the company launch a set of new products which are in accordance with the mission statement by providing the highly innovative products allowing the customers with the convenience 1. Specific appliance selected Multi-purpose juicer set built-in one piece, wireless iron, flameless heater are the main products which are launched by the company. 2. The small appliance that have been selected genuinely supports Company G’s drafted a mission and vision statement provided in the scenario because all of these products are highly innovative and providing convenience to the customers. 3. Classification of Company G’s proposed products are exactly manufactured according to the three-way consumer product classification system as these products are speciality products in term of the technology used in the manufacturing of these products. Secondly, these products are planned to be sold at introductory prices not only to the retailers but also to the end customers. a. Justification of the designated classification can be categorized into three parts: Convenience products These products are designed exactly to provide...
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...efficient in completing tasks. I abide by the instructions given and attentive to details. I also am a team player that will make sure all task are resolved and completed. I am dependable with tasks. I maintain a high attendance rate, in both my professional and scholar, environments. When a task must be completed, there is no time to miss any available opportunity to work towards completion. This in turn makes dependability a valuable strength. While attending my last semester to obtain my Associates, I maintained 19 credit hours. In these courses I developed a business plan, a sales presentation, and a marketing portfolio. During this semester I also suffered a miscarriage, however I made sure I came to class in order to complete my tasks at hand. Efficiency plays an important role in assuming a leadership role. I maintain a level of efficiency that will help lead the team towards completion. In the process of maintaining efficiency, I also help the team to eliminate any possibility for error that may need to be corrected upon completion. Maintaining efficiency can also be a time saver. If time is saved daily through efficiency, then the team can be more productive and set higher goals. Upon starting my position with the Beau Rivage, I noticed many forms that needed revision and updating. I was efficient in updating them to ensure they would not need to be updated for many months to come. I abide by and follow all instructions given for the task at hand. I can help to...
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...E-Business - Task 1 Lisa Wagner WGU E-Business (0610) QRT2 January 8, 2014 E-Business - Task 1 Werner Quarter Horses is a business started by Gary Werner in 1977. Mr. Werner explains that he grew up showing quarter horses as a child in Nebraska, and he was able to use his knowledge and skill later in life to turn it into a profession. Though his current specialty is halter, he started out as a pleasure horse trainer raising and training world-class western pleasure horses. After suffering a pelvic fracture in a fall in 1985 resulting in pain when riding, his moved his focus to the halter-training arena. (G. M. Werner, personal communication, January 11, 2014) The business of Werner Quarter Horses has several components. The first and most visible component of the business is the fitting and training halter horses for world-class American Quarter Horse Association (AQHA) shows around the country. This involves all of the care for the horse, including feeding, bedding, grooming, exercising, and training of the horse, as well as showing the horse for customers at shows. Collecting a monthly boarding/training fee and showing fees produce the income for this component. (G. M. Werner, personal communication, January 11, 2014) The second component is the area of breeding, both the actual breeding of mares to produce foals for sale and also the sale of semen in the form of stallion fees. Mr. Werner has a herd of broodmares that he breeds each year. This produces...
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...Marketing C212 Gretta Alexander RN MSN September 15, 2015 WGU Table of Contents 1. Background…………………………………………………….…. 3 2. Strategic Plan……………………………………………………….3 a. Mission Statement………………………………………….3 b. Vision………………………………………………………3 c. Goals……………………………………………………….3 3. Competitive Advantage……………………………………………4 4. SWOT……………………………………………………………...5 5. Customer Relation Management………………………………….6 6. Potential Risk………………………………………………………6 7. Pricing……………………………………………………………...7 8. Distribution Chain…………………………………………………8 9. Channels of Marketing…………………………………………….9 10. References………………………………………………………...10 Background Extended Beauty is a newly developed primer and applicator by Alexander Cosmetics. Extended Beauty is a primer that allows extended wear of makeup during the day which will eliminate having to refresh makeup during the day. As professionals, mothers, caregivers and homemakers, women have a busy schedule during the day. Extended Beauty will allow women to remain beautiful while performing all their daily tasks. Alexander Cosmetics was established in 2002 by Gretta Alexander. It is a company that offers all natural cosmetics and continues to seek growth and introduction of new outstanding beautifying products in order to become the top leading companying in its field. Testing is not performed on animals for our products. Strategic Plan Mission Statement: Provide women with a stress free way to remain naturally beautiful all day...
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...WGU - Supply Chain - The Entire Course - All 3 Tasks http://www.homeworkminutes.com/question/view/41072/WGU-Supply-Chain-The-Entire-Course Task 1 Supply Chain Management Simulation Analysis (B): Utilizing pro-forma balance sheets revealed that I was too conservative in my initial approach. My market share was 98% in the traveler series but dismal in the workhorse line. My decision to invest $400,000 into a certificate of deposit was a critical error. I should have opened an office in Europe sooner to maintain market share. Pro-forma financial statements are critical to determine the outcome of previous decisions. After my third quarter my error was to not completely analyze my financial statements. Earlier, in the second quarter, I had went from a negative $394,000 to a positive $493,749. This gave me confidence in my traveler line and since I was only at 4% market share with the workhorse line – I dropped the line completely. I made the decision after reviewing analysis of my profit and loss statements. I viewed this as a low profit item that was taking away from our cash assets that could be best used to catapult our traveler line My initial goal was to gain market share and defend it. I gained market share but did not keep it. My conservative approach early in the simulation did not allow me time to defend my 98% market share. I analyzed competitors and they were gaining...
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...Rachel Johnson Addy JET Task 2 March 29, 2014 JET Task 2 1. A budget is an itemized estimate of expected income as well as estimated expenses over a specified period of time. The reason to design a budget is to regulate spending. There are multiple causes of concern with Competition Bikes budget plan. The main cause for concern is that the sales estimated for year 9 is 3,510 units. This estimate is not supported by past sales data. Due to the current economic status, the amount of units sold from year 7 to 8 decreased 15% according to the horizontal analysis. Rider sponsorships were also reduced and will most likely remain limited in the future (WGU, 2014). There is some misleading and inaccurate information posted within the budget. Under the Selling, General, and Administrative breakdown “utilities” is listed at $150,000 on the vertical analysis for year 8 and year 9. Then there is another listing for “utilities and services” of $54,000. This is misleading because this entry was not listed in the expenses from the previous year. Another cause of concern is that the cash budget is not included in the uncollected receivables. CB makes expensive bikes so there should be room for uncollectable accounts. The uncollectable receivables budget could be used to cover the any uncollected payments. The reduction of sponsorships and the slow economy could possibly cause a rise in uncollectable accounts. There is also some concern because the operating income is incredibly...
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...Task 1 Leadership Style A1 – Leadership Style Evaluation: There are basically four styles of leadership which have been defined by this course of study at WGU (Western Governors University) MBA program. These four styles are as follows: • Director • Problem Solver • Developer • Delegator When looking at these styles I have determined that my style of Leadership is a combination of the four. These two styles are Developer and Problem solver. In order for you to better understand my style; I decided to pull from my past experiences as both a leader and a manager. My professional career has included many positions ranging from Project manager, Operations, Marketing, and Area Manager. In many of the positions I have held I have had anywhere from a few people reporting to me to up to 25 direct reports on multiple levels. It is from these past experiences that I have drawn from and determined that I have developed two leadership styles. I am 80 percent a problem solver and 20 percent a developer. I have always been a manager who likes to involve my peers as much as possible in the decision making processes. I view this strategy as being a significant key to success for any leadership position. I rarely make decisions without involving those around me. I have always viewed the skill set and knowledge base of my associates as the best resource available for making critical business related decisions. I also have a tendency to develop those around me whenever the business...
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...Community Health C229 1 ! ! ! ! ! ! CKA Task 1 Sharon Wiggins Western Governors University ! ! ! ! ! ! ! ! ! ! Community Health C229 ! ! Date Spent ! ! 6/19/15 ! 6/19/15 ! 6/19/15 ! 6/29-7/2 ! 7/11/15 1200-1700 ! 8/30/15 1100-1600 ! 9/4/15 1100-1200 ! ! 9/9-10/15 0800-1700 0800-1200 ! ! Fieldwork Study Activity Location and Contact Time Windshield Survey Dakota County, Minnesota 10 Cultural Survey Dakota County, Minnesota 5 Scavenger Hunt Dakota County, Minnesota 10 Childhood Obesity attended conference, interviewed other attendees and exhibitors 8757 Rio San Diego Dr, San Diego, CA 92108 (619)692-3800 30 Festival of Farms attended festival interview with community members and exhibitors Lakeside Prairie Farm 20503 180th Ave Barrett, MN 56311 320-492-2526 5 Minnesota State Fair attended & interviews and surveys 1265 Snelling Ave St Paul, MN 55108 (651) 288-4400 5 Dr Koch interviewed Dr. Koch Physician Fairview Ridges Clinic 303 E Nicollet Blvd # 160 Burnsville, MN 55337 (952) 460-4000 1 Communities for Health attended conference, interviewed other attendees, exhibitors Duluth Convention Center 350 Harbor Dr Duluth, MN 55802 (218) 722-5573 12 1 Community Health C229 ! 9/12/15 1200-1500 ! ! 9/18/15 0800-1200 ! 9/19/15 0800-1300 Farm Fest attended, interviewed ...
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...Falls in the Elderly Dana Painter 000339195 WGU Falls in the Elderly A. 1. Kings Mountain, North Carolina is located in Cleveland County, the Piedmont region of North Carolina, close to the Blue Ridge Mountains. Kings Mountain is about 30 miles from Charlotte, NC. Cleveland County contains a total area of 469 square miles with 465 square miles of that being land and 4 square miles water. Cleveland County has eleven townships. The 2013 census reflects a population of 98,078 people, 37,046 households, and 27,006 families. The population for Kings Mountain is 10,296 people with 3,821 households, and 2,674 families. ("USCB," 2013) The ethnic structure of the city is 74.85% White, 21.55% African American, 0.15% Native American, 1.81% Asian, and 0.65% from other races, and 2.42% were Hispanic or Latino of the population. ("USCB," 2013) Of the 3,821 households for Kings Mountain, almost 50% were married couples, a little over 172% had a female as the head of household, and 30% were non-families. 12.6% had someone living alone who was 65 years of age or older. The average family size was a little under 3. The median income for a household in the city was $31,000-$32,000 with a family income of $39,000 - $40,000. About 19% of the population were below the poverty line, including 21% of those age 65 or over. ("CC Chamber,") Our county has a Job Ready Partnership that offers tax credits for new corporations. With the availability of a skilled labor force and support services...
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...Managing Internal Cost and Controlling Finances Pollyette Milligan January 13, 2014 WGU Financial Analysis Evaluation of Company Operational Strengths and Weakness What better way to determine the stability and forecast for a company than to analyze its financial systems. In the financial world this is done through several analysis breakdowns that show not only the year by year changes but the trends that cause the changes as well. In this report a financial analysis of the Competition Bikes, Inc. will be conducted covering; horizontal analysis, which is a comparative study of a balance sheet or income statement for two or more periods, to compute both total and relative variances for each line item (businessdictionary.com, 2014). A vertical analysis or the technique for identifying the relationship between items in the same financial statement by expressing all amounts as the percentage of the total amount taken as 100 (businessdictionary.com, 2014) will also be shown. In a balance sheet, for example, cash and other assets are shown as a percentage of the total assets and, in an income statement, each expense is shown as a percentage of the sales revenue. Financial statements using this technique are called common size financial statements. (businessdictionary.com, 2014) In order to assist the company in determining the possibilities over the next few years, included in this report will be a trend analysis which is a method of time series data (information in...
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