...discuss his book, Inside Apple, How America's Most Admired and Secretive Company Really Works. Apple has created some deeply loved products, but even sophisticated business people don't understand how Apple does what it does. Adam will tell us more about some of their unique approaches to business. Adam Lashinsky is a senior editor at large for Fortune Magazine, where he covers technology and finance. He is also a frequent speaker and Fox News contributor. Prior to joining Fortune Lashinsky was columnist for the street.com and the San Jose Mercury News. Please join me in welcoming Adam Lashinsky. [applause]. >> Adam Lashinsky: Thank you very much. It's really wonderful to be here. I want to tell you straight off the bat that I'm doing this presentation on Power Point and running off of PC. A dirty little secret that I've been waiting to reveal until I got here is that I wrote the book on a PC in Word. So thank you. Thank you very much. I have to get some things off my screen. There we go. And one other sort of opening comment is that I know that a lot of people when they begin a talk ask people to turn off their telephones or to close their laptops. I would like you to do just the opposite. I'm assuming that if you are looking at your phone or your laptop that you're either tweeting or on Facebook. I'm Adam Lashinsky on Twitter and Adam Lashinsky also on Facebook. And you're more than welcome to comment on what I'm saying. So ...
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...http://blog.kissmetrics.com/product-launch-strategies/ Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend. Clearly, Steve Jobs knows how to launch a product for maximum sales. You might even wonder if you can capture a bit of his magic to kickstart your own promotions. And I believe you can. While Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success: 1. Put the Focus on the People, Not the Product Rarely do you hear Steve Jobs talking about the various features of Apple products. Standing on stage, he doesn’t push the speed of the iPhone’s processor or the screen resolution, for example. He knows most people don’t care, and the ones who do can easily find that information on Apple’s website or product literature. Instead, he goes out of his way to emphasize how the product affects you. He talks about how annoying it is to carry both a phone and an MP3 player and how, with an iPhone, you’re condensing them down to one easy-to-carry device. It’s about simplicity, productivity, style — all things he knows people are interested in. And it takes discipline. When you launch a product, everyone in your company is probably...
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...I’m so glad that I am invited here. Oh Athena are you enjoying this occasion? Athena : Of course, I am. How about you Aphrodite, Are you enjoying this occasion? But wait where is Hephaestus, did he also come? Aphrodite : Oh yes I’m enjoying it. Well, yes he come with me. Am I beautiful today Hera? Oh you don’t need to answer it. Because I know how I’m beautiful and gorgeous today actually every day. Hera : Then you shouldn’t ask me. But I think I’m more beautiful to you today. Poseidon : Hello there Ladies. You look stunning today Aphrodite. Aphrodite : I know right. I am always beautiful. Athena : Would you excuse for a second? Poseidon : Of course you are excuse. Hera : Poseidon Poseidon : Hera (Eris throws the Golden Apple in the middle of the party)(Insert evil laugh) Hephaestus: What are you doing here Eris? I don’t think that you are invited. Dionysus : Oh yes, you are not invited here go away! Eris : Am I not a Goddess also? All of you are invited here, all of you are Gods! So It is my right to come here because I am also a God! Apollo : We don’t even care if you’re a God. You witch! Eris : Shut your mouth. I don’t even talking to you! Zeus : Stop! Do we have any problem here? Apollo : Yes, there is a problem, that ugly witch just came here even though she’s Not invited. Hephaestus: Look what is written on the apple, “For the Fairest” right? Apollo : Yes the apple is for the fairest. Dionysus : Oh I think that...
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...Excellent Customer Service at Your Restaurant As a restaurant owner, great customer service is essential to your success. How do you deliver excellent customer service at your restaurant? First, let’s define it: customer service is the assistance and advice you provide to your diners. Customer service is equal parts communication and genuine attention to your diners. (tweet this) When guests visit your restaurant, you want them to feel welcome. When you treat them with care and respect while providing an excellent meal, they’ll come back to your restaurant again and again. Satisfied customers are integral to your business model. According to a Harvard Business School study on Starbucks, customer satisfaction has a massive impact on your revenue. Regarding Starbucks, they found that the satisfied customer visits 4.3 times per month, spends $4.06 and is a customer for 4.4 years. They went on to find that thehighly satisfied customer visits 7.2 times per month, spends $4.42 and is a customer for 8.3 years. That’s great, but what happens when you have a dissatisfied customer? In a Customer Experience Report, researchers found that the #1 reason customers abandon a brand is due to poor quality and rude customer service. These items were cited 18% more often than slow or untimely service. Combined, these two studies describe the importance of excellent customer service. They suggest that great customer service can make or break your restaurant. So, in this blog post, we’re going...
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...7 Key Strategies That You Must Learn From Apple’s Marketing Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global event? The secret lies beyond their product line and design standards; it lies beyond even Steve Jobs’ emphatic adherence to Apple’s core philosophy, which is that the user doesn’t always know what they want. Looking at the company’s latest product lines and revenue models, I’d be a fool to call them anything less than what they are, which is: * A design firm * A media platform * A publishing company * A software powerhouse * A computer builder * A movement Break down each of these bullets individually and you’ll find a company at the top of their respective industry, but combine them into a single entity and you’ve got the recipe for building one of the most influential businesses of all time. So how did they do it? Rather than tell you how I think they did it, I thought instead I’d turn to their fans on Twitter, who helped me uncover 7 of the greatest marketing lessons that Apple brings to the table. 1. Ignore Your Critics As an entrepreneur, you’ll hear a lot of people tell you that you need to reach out and figure out what people want, which means listening to your critics, often times more patiently than you’d like. Apple decides to flip the script...
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...What were some of Apple's biggest successes and failures? Describe why. I believe Apple's biggest success was the beginning or Apple's initial offer Apple I in 1976, this was mostly a prototype since there where only around 200 Apple I computers produced; they were all hand-built by Apple co-founder Steve Wozniak. While Steve Jobs handled the distribution and marketing of the Apple I, he was responsible for devising clever advertising tag-line: "Byte into an Apple." That was the beginning of Apple's innovating strategy, first out the door with the interactive graphical microcomputer, that Steve Jobs used to build upon, trough successes and failures. To Steve Wozniak it was about the product, reducing cost, simplicity, etc., but to Steve Jobs it was about to embark on building Apple computer corporation, a culture, a vision, at each reiteration he would discover a new principle of innovation, but I believe he would not truly understand that, until some twenty four plus years later, it will be interesting to see whether Tim Cook the new COO of Apple, keeps Apple on course, on the vision. Now, let's look at some of Apple's important success, like Mac OS X, server version was introduced in 1999, while the desktop version was introduced in 2001. Then there was iTunes, this was the BIG one, truly a innovative idea that would put Apple over the top (regardless that Apple is proprietary in nature), as one of the innovating companies, along with the iPod, also introduced in 2001, the...
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...Introduction In this assignment I will be analysing the different types of business information used at Apple inc. and where each information source comes from in their organisation. Verbal information Apple use verbal information. Verbal information is a way of communicating by saying or expressing your thoughts in to words for example by having a conversation with someone this is where verbal information is shown this is because they are speaking. An organisation has to use information verbally as they are selling products which means you have to be persuasive by using words through speech. They also use verbal information to communicate internally between staff and partners. This may be done face to face or even through the phone. Apple use verbal information to talk and communicate with customers in stores or even over the telephone. Verbal information is very essential in an organisation like Apple The main advantages or verbal information are: • Its quick and efficient • Quicker to give someone an understanding of something as you can explain in more detail • Easier to get point across • Quicker to get a reply There are many advantages but there are also disadvantages: • People easily forget as if someone was to tell them allot of information verbally they wouldn’t remember everything they have said • Lack of understanding, this may be from the persons speech or the way that they are talking The advantages of verbal information The advantage of verbal...
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...can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. According to the reading consumers’ psychology is defined as the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. I noticed this when I read the article about how “Apple” was trying to expand their already successful products. The target product “Apple” is using is the iphone. They know that a huge number of people has already purchased their phone so expanding the range of the cell phones capability was huge. This was a very well thought out process because “Apple” did a lot of research about the way that the new economy is going and the use of technology. About 95% of young adults has cell phones and 98% of those are “smart phones”. The “Apple” organization had this information and used it to their advantage. The “apple” company launched an application that consumers...
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...really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." -- BusinessWeek, May 25 1998 View Slideshow View Slideshow One of the great things about Steve Jobs is what comes out of his mouth. The CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when he's trying to talk normally, brilliant verbiage comes tumbling out. Here's a selection of some of the most insanely great things the man has said, organized by topic: innovation and design, fixing Apple, his greatest sales pitches, life's lessons, taking the fight to the enemy and Pixar. On Innovation and Design: "It's rare that you see an artist in his 30s or 40s able to really contribute something amazing." -- At age 29, in Playboy, February 1985 "I've always wanted to own and control the primary technology in everything we do." -- BusinessWeek Online, Oct. 12, 2004 "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." -- Fortune, Nov. 9, 1998 "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." -- BusinessWeek, May 25 1998 "It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much." -- BusinessWeek Online...
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...black1396 in Marketing Strategies Tags: Apple Marketing Strategies, Apple's Tips, Brand Awareness, Brand Loyalty, iPad, iPhone, iPod 2 Apple’s brand is very popular and nowadays many people are using Apple’s products like iPhone, iPod, and iPad. I just curios how Apple can attract customers, make them aware about the brand and products, make them proud to have Apple’s products and become successful. Let’s find out their marketing strategy. The successful moment was happening on 2007, iPhone the Apple’s smartphone has sold out only one month which was launched on July. Probably all customers still remember when Apple came into the market several years ago. This company just provided small MP3 player which was iPod Nano. Apple is successful did brand extension from iPod to iPhone. This mean “Apple has shown brand and marketing management expertise with the iPod and the iPhone which is kind of brand extension from Nano to iPhone (Marketing Today)”. Brand loyalty for iPod is complex connected to many factors such as product design, user interface, software, and locked by iTunes as the music and entertainment platform. iPod is much expensive than other MP3 brand but why many people want to purchase it. According to Marketing Today, “part of managing the brand is managing pricing, and Apple has always smartly exercised strong control over its retail pricing that most marketers should look at with envy”. Furthermore, according to McNealy (2010), Apple is using key marketing concept which...
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...Saldana Apple Employee: Leticia Romero Ramirez Apple Customer: Marilyn Castillo Narrator: Dina Lopez Dialogue: Narrator: Machiavelli once stated that it is better to be feared than to be loved, and who followed through with this ideology more than anybody else? Steve Jobs. You’d imagine a prosperous company to have the best form of treatment and employee support, but that is not always the case or maybe it also has to do with how people take things differently. Whatever the case, Apple has grown to be one of the most successful companies in the world! (Scene 1: Steve Jobs and his partner Steve Wozniak) Narrator: In 1975, Atari, a global entertainment company, hired Steve Jobs and Wozniak to create a game called Breakout. Steve Jobs: We have been hired by Atari! They want us to create a game; this is what we need! to start linking our company with others! Wozniak: Wow! That is great! When is the deadline? Steve Jobs: (scratches head, and looks away, saying:) in 4 days Wozniak: What? can you repeat that? Steve Jobs: 4 days! Look, with your design skills and my skills, I am sure that we can accomplish this. It will be a piece-of-cake! Don’t tell me you don’t want this? Wozniak: well… yes, but 4 days is insane!... Steve Jobs: Look Woz, it sounds crazier than it is? this is your chance! Where else will they hire you without a college degree to design? Wozniak: i suppose we could do it. we should get to it then. Steve Jobs: There you go… I...
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...Christian life devotion Do you ever worry that you're not perfect enough for God to care about you? If you've ever visited an apple farm or even gone food shopping with your parents, it's natural to look for the best apples on the tree or shelf, not the bruised ones that lie on the ground and look unappealing. Well people are the same and sometimes we assume that God does exactly the same thing when he looks at us. But He doesn't. He sees the bruised apples and still picks them up and places them in His basket. You may be that bruised apple, wounded from the the world, battered by guilt and condemnation or maybe have sinned a couple times, however, God is telling you that you are just as important to Him as the other 'perfect' apples. No matter how bruised you are, His love is always present and sufficient for you. As 1 Samuel 16:7 reminds us, The Lord does not look at the things people look at. People look at the outward appearance, but the Lord looks at the heart. Are you the sort of person that is always thinking about how others are more beautiful than you, more talented, has more things than you, has better luck or even maybe more spiritual than you? I know that I do. When we do that, we're forgetting what God has said about us. This leads to us feeling less of ourselves and even believing the lies the devil tells us through the media, magazines or through other peoples mouths. We forget who we are and start chasing after shadows, trying so hard to fit into the...
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...INTRODUCTION If one had to summarize Apple Inc.'s marketing strategies in one word, it would have to be “differentiation.” The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants. Apple position itself as a niche player in laptop industry and concentrate on the professional segment. Market Development In the Market Development, Apple could use different marketing strategies in order to sell existing products/services to new markets and increase its profit. It could achieve that, either by expanding to other geographical areas or by looking for users that will use the product in a different way. A common example is by expanding to foreign markets or to expand from the private sector to the public.Some examples of Apple are the following: Apple did not stayed on selling only to U.S but expanded on all over the world and in 2010 it earned $24,298 from America sales and $30,929 from worldwide. Another example is that when Apple introduces a new product to the market, it leaves the previous one for some time in the market in order for the customers with low income to buy it. With this technique Apple gain a new market and make a small profit. Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Its...
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...How do you explain when things don’t go as we assume? For example, why Apple so innovative? About three and a half years ago, Simon Sinek made a discovery and this discovery changed his view on how he thought the world worked and it even profoundly changed the way in which he operate in it. He create his own definition, which called “golden circle”. Why? How? What? It’s a little idea, which explains why some organizations and leaders are able to inspire where others aren’t. As an example Simon Sinek providing an Apple company and how they trying to sell this product. If Apple were like everyone else, a marketing message from them might sound like this: “We make great computers. They’re beautifully designed. Want to buy one?” That’s how many companies sell their products. Here is how Apple actually communicates. “Everything we do, we believe in challenging the status quo. We believe in thinking differently. We just happen to make great computers. Want to buy one?” It sounds totally different. The basic sentence of this topic is that people don’t buy what you do; people buy why you do it. If you don’t know why you do what you do, then how will you ever get people to vote for you, or buy something from you. The goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. Even if person working in a company just for money, but if he will start to believe what you believe, he will work harder with blood and tears. I learned...
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...The growth in use of Apple App store has been phenomenal, increasing by several billions of downloads in 2010. Meanwhile other handset manufacturers are achieving success with apps, although Apple still has over two thirds of the market by download. See my post about mobile app strategy which summarises the growth and the options of app strategy. Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications I’m currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I’ve got to. I’d be grateful for your opinions, particularly if you have experience of what works and what doesn’t as a specialist consultant on mobile apps or if you are using apps within your business. The growth in popularity of mobile apps For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010: Growth in download from Apple App Store 2010. Source: IphoneDev The figures in the chart above from iPhoneDev are compiled a summary of the growth based on official figures from the Apple App Store and showed these fascinating characteristics of Apps from the App Store in June 2010: * Number of apps downloaded per month = 500M * The number iOS users = 100 Million * Average number...
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