...1. How do you describe your College of Human Ecology experience (beyond that it is a small community within the context of a larger institution) to others? Feel free to include any surprises and/or challenges. If I had to describe the College of Human Ecology to other people, I would emphasize one word: interdisciplinary. One of the most unique aspects of the College of Human Ecology is how interdisciplinary the majors are. The curriculum structures of each major is very open and flexible, which encourages the students to pursue a lot of different academic disciplines and form dynamic connections between them. For me, personally, as a premed, the College of Human Ecology is really going to prepare me for the medical field because it will teach me to look at problems from a variety of different perspectives. Today’s medical problems are so complex, and they cannot be solved from purely a “hard science” perspective anymore. The classes HumEc encourages me to take will help me look at these medical problems using knowledge of health policy, public health, psychology, and even nutrition. 2....
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...Many of my friends wonder why I would willingly sit in a conference room for three hours every Friday, but after two years, that simple white and blue room has become a second home to me. The MinKwon Center is where my closest friendships are formed through our passion for immigration reforms. MinKwon highlighted social injustices happening to our community. After learning that some of my closest friends are undocumented with no way of paying for college, what I was doing in MinKwon became more than just volunteering. MinKwon taught me to use the power of my voice. Rallying to expand DACA for students like myself, constantly pressuring governors to vote yes for the Dream Act, door-knocking to educate people on why they should vote (did you know Asian Americans have...
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...a clear understanding of the consequences of introducing fundraising activities on behalf of a public university BEFORE embarking on this trail. The process has a large impact on your university and - at least in the short run - no definitive results. The case will demonstrate the challenges, pitfalls and successes experienced while developing a fundraising concept and implementing it, starting with a change of mindset, which is needed from the people involved: Philanthropy is a philosophical attitude towards the world and not just another way of acquiring funds. You have to master the principles and techniques involved as well as being able to answer the question: Why does your university exist, what is your mission, why should somebody become a donor of your university? On the one hand you will realize how difficult it is to give a convincing answer and on the other hand, how many other organizations compete with you for people's wallets. While taking good advice from a US partner, the University of Bremen adapted it to its specific needs, objectives and culture. The case will pay particular attention to the issues related to anchoring the fundraising approach in the institutional culture and to the issues of organizing it effectively. Winnie Abraham, Jan. 2006 2 1. University of Bremen at a glance Founded 1971 Mission & Guidelines The University of Bremen is a major growth factor for North West Germany and it connects Bremen to the world. We have committed...
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...the common denominator in the five profiles here was a study abroad experience that opened these individuals up to a wider world and new perspectives. 44 rN3DArTS/ ShuTTerSToCk Destinations where are the other wheelchairs? susan sygall, Founder, Mobility International I n 1 975 , Susan Sygall was a student at the University of California, Berkeley, reading the school newspaper, with no idea her life was about to change. “I was reading the paper and saw an ad that said I could study abroad with all expenses paid, to be an ambassador of goodwill for the rotary club,” she says. “I thought that sounded exciting, so I applied and got the award, and studied for a year at the University of Queensland in Australia.” She came home after that year with all the typical stories of hitchhiking to other areas of the country and traveling across boarders aboard boats and planes to see the world, but also with a burning question. Why had she been one of only three students with wheelchairs at the entire university? “The other two wheelchair riders were Australian students,” she says today. “I asked myself the question—where are the other people with disabilities, and why aren’t more people with disabilities able to have this type of study experience?” Her time in Australia, she says, was life-changing. “In between semesters, a friend and I got to hitchhike through New Zealand for six weeks,” she says. “We took overland buses to Malaysia and Thailand and Bali. I thought it was quite...
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...Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion Publicity/Public Relation Personal Selling 6. Ford Fiesta and its Promotions i. Target Market 2 ii. Adopting offer to suit target segment iii. iv. Market Competition Strategic Promotion of Ford 7. Questionnaire 8. Analyzed Survey Report of the Questionnaire 9. SWOT Analysis 10. SWOT Analysis of Ford Fiesta 11. Conclusion 12. Bibliography 3 Chapter 1 Introduction 4 Objective To study and analyze the elements of Promotional Strategies. Study and analysis of promotional strategies of Ford India for its product Ford Fiesta. Study the customer response regarding the promotions of cars in India. Scope of the Project Study the basic aspects of Promotional Strategies such as Sales Promotion, Personal Selling, Advertising and Publicity. Studying the customer response regarding promotions of cars in India through a questionnaire. Study the promotional strategies of Ford Fiesta with all the tools of promotion. Analyze and interpret the...
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...Nokia’s New Home in Roman Strayer University 1. Identify at least two reasons Romanians are motivated to obtain a job at Nokia’s new factory in Cluji. There are a lot of reasons why the Rumanians are motivated to obtain a job in Nokia’s new factory in Cluji, one of them is that they choose Cluj that is home of a regarded technical university call Universities Technical din Cluj-Napoca and this will give the student an opportunity to work with a recognized company, do internships and even after graduation get a good job there. Another point that is stated is the fact that they are coming with the vision of a competitive salary that will make people interested in getting a job with them or even replacing their current job to have a better opportunity. One big influence is the fact that the company is already thinking of the amenities that they will offer in this facility, like cafeteria with free food, a gym, playing fields and even a sauna. 2. Identify at least three factors that are likely to contribute to the intrinsic motivation of those hired. Explain how this factors will contribute. The factors that are more likely to contribute to the intrinsic motivation of those hired are, one of the plans of Nokia is to turn the plant over to local managers within four years, this is an exiting opportunity to people that live there or are planning to live there to have a good work with a good company knowing that their vision is to stay. They are also giving factory chiefs...
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...JOHN SMITH 1 Global Place, Box XXXX, Glendale, AZ, 85306; 555.333.8666; student@global.thunderbird.edu October 12, 2010 Toyota Motor Sales USA 19001 S Western Ave Torrance, CA 90501 Dear Hiring Manager: “Betsy.” This is the name my mom has given her 2010 Toyota Prius. She loves this car as do I because I get to drive my mom around in it when I visit her. The time spent together has generated memories that I will always carry with me. And, that’s why I want to work for Toyota. It’s a brand that brings people together with products that deliver lasting customer satisfaction. I am a MBA candidate at Thunderbird School of Global Management and I am interested in Toyota’s Strategic Resources Track internship that’s offered this summer. Toyota is defining the category and I want to bring my education and ten years of advertising experience to expand Toyota’s leadership position. I offer Toyota a passion for growing brands. In my advertising career I directed the success of regional and global brands and learned how to translate market data into strategies that delivered results. Additional skills relevant to this internship are listed below. Strategic Analysis I directed a team that positioned the fourth largest credit union in the U.S., BECU, as a financial leader in a highly competitive marketplace. Through analyzing our target audience and the financial category I identified insights that built a differentiated strategy. The advertising campaign that subsequently launched...
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...Education On Students Christian Joseph Veloso Angeles Mrs. Cunanan English 00/00/2016 I. Introduction Sex education is a risks of rumor and speculation, where biology is a more of a subject to pass than the understanding of how the body functions. Adolescence is the time that girls get their period and when boys start having wet dreams. Sex is one of the few words that catch our attention. Whenever we see the word “sex” in magazines, newspapers and other print materials, we tend to stop at some point and become interested to read the article where it is written. It’s not because we simply feel the urge to read about sex but perhaps the “questioning self” wants to clarify and discover the truth about this matter. In liberal democracies, sex is viewed as a normal activity for both adults and teenagers. Whether they are married or not, in a serious relationship or just in a fling, they engage to this kind of human activity. For them, sex is not a big deal. So, their state colleges and universities came up with a decision to integrate sex education into their classrooms as a regular part of instructions. In the Philippines, it’s very different. Whenever we say the word “sex”, we are labeled as “rude”. No wonder why if we heard of “sex” we directly associate it to “vulgarity”. We cannot blame ourselves because we are living in a society with a stronghold of moral standards and conservatism. For sure, you haven’t heard your...
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...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy has...
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...“inject” or to put into the mind and in the heart of the students the value and importance of honesty during elections in order to reduce “pain” or to reduce the dishonesties and lies to happen during election. Elections have been practiced a long time ago; it’s one way for people to exercise their suffrage to vote to appoint their desired leaders. Philippines as a democratic country used election to appoint officials like senators and president. But with every election, news about vote buying, malicious tampering of votes, fraud and other dishonest acts increases. These kinds of acts are a start of an impending problem called corruption. To prevent corruption to take place, we need to take action first on our elections and make it clean and honest. Our team has come up to a campaign called “HONESTHESIA: Be the Cure” which aims to increase honest individuals and young voters to stop dishonest acts during school and nationwide elections. Our goal is to: 1. To provide awareness about honesty to students within 6 months 2. To teach the true value and importance of honesty during elections within 6 months 3. To increase by 10% the students who will value and practice honesty during elections every year after the campaign is implemented 4. To decrease dishonesty and corruption by 10% every year after the campaign is implemented The major target audiences of the IMC Campaign are high school and college students both public and private, mostly at the age of 12-22 years...
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...lifestyle in an organized manner. The Jawbone UP would be considered in the industry of fitness and wellness. Its competition includes companies like Basis Band, Fitbit, DirectLife, Adidas miCoach Pacer, Nike+, Valencell, and many other devices. The industry size for this product can be seen as large for that there are many competitors with the Jawbone UP and living healthier lifestyles is trending. Many companies such as Nike+ and Fitbit have been in the industry for quite some time creating most of the industry’s market share, but with many new companies creating tracking devices of their own as well as smartphone apps have made the industry larger and more competitive. Current trends involved in the fitness and wellness industry are being developed from individuals as well as corporations. Today, individuals are looking for new ways to lose weight, reduce the amount of stress in their lives, and live healthier lifestyle trends. Individuals will start to become more proactive in trying to keep up with these healthier lifestyles that will lead companies to involve themselves in this new market to combat the higher healthcare costs. Another major trend in the fitness and wellness industry is the obesity crisis happening in the United States. Many Americans have developed inactive and poor eating habits leading to preventable diseases like diabetes and heart problems. The UP wristband is a way Jawbone has taken advantage of a crisis such as obesity in the United States to help...
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...Case Study on > The Techniques Used By The Marketers To Overcome The Cognitive Dissonance Of Customers Subject : OB Submission Date : 25th October Class : B-1(Shift-I) Submitted To : No. Submitted By : Group members Shaikh Mo.Farhan Solanki Snehal Vasani Tushar Parmar Paras Dhanani Nilesh Rana Vinus Safiwala Sanjay Timbadiya Viren Roll No. 82 87 95 61 102 110 114 98 Roshni Singh 1 2 3 4 5 6 7 8 Cognitive Dissonance No. 1 2 3 4 5 6 7 Introduction Theory & Research Applications of Research Overcoming Dissonance Cognitive Dissonance in Advertisement Five Advertisements which shows overcomes of CD by Marketers How to sale more with Cognitive Dissonance Particulars Page No. Introduction In psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology. The theory of cognitive dissonance...
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...the curriculum development process according to Tyler, Taba and Alexander & Saylor is the implementation of the curriculum plan. The final destination of any curriculum (whether it be a school, college, university or training organisation) is the classroom involving students, teachers, administrators and the community. Implementing the curriculum is the most crucial and sometimes the most difficult phase of the curriculum development process. Those responsible for implementing a curriculum often hear comments and concerns such as: o Teachers are already overloaded – how are they going to implement the new ideas. o Parents and education officers are only interested in a high pass rate in examinations – how are schools to incorporate suggested changes. These are real concerns and made worse when persons implementing the curriculum are not clear what is expected of them. How often have we heard people say, ‘the plan was good but implementation was poor’. On the other hand, if a curriculum plan is not implemented and remains on the shelf then all efforts in planning will be a sheer waste. A curriculum must be delivered and that means it must be implemented in the classroom if it is to make an impact on student learning. Good plans reaching the classroom are not properly implemented because of a lack of planning and preparation. In some curriculum development projects, implementation is not been given due consideration; not realising that innovations need careful planning...
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...Dear Lukas Raschilla, In your article, “Athletes are artists, not role models”, you claim that you are bewildered that anyone would view professional athletes as role models. By saying that sports figures are "not" and "shouldn't be expected" to be role models in their actions on and off the playing field is in my opinion giving a free pass for bad behavior. As the saying goes...to those who much has been given, much is expected. You claim, "athletes do not choose to be role models", but I feel anyone who holds a position of notoriety and popularity with the public should shoulder that admiration with dignity. As we know, merely by association in any career, be it sports, education, health care, government, and even religion, does not guarantee that the individuals will be positive role models. Instead, moral obligations need to be nurtured and, when necessary, consequences clearly enforced in incidents of conduct not befitting the role that person represents. It is unrealistic to think there will not be transgressions in the athletic arena as they are all human, but even this can serve as a valuable lesson to young fans. Charles Barkley is correct when he says in the Nike commercial that "parents should be the most important role model for kids" and no one expects a sports figure to replace that position, but it also takes a village to raise good citizens. Everyone that occupies attention in a child's life should realize that their actions will be seen and will affect the...
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...Queen’s University Belfast Queen’s University Management School. MGT2005 OPERATIONS MANAGEMENT Semester 2, 2012 “You don’t have to change. . . Survival is not mandatory.” (Professor William E. Deming) Course Co-ordinator: Dr Yu Xiong Introduction to Operations Management Operations Management (OM) is a functional field of management encompassing the design, operation and improvement of the processes and systems employed in the creation and delivery of an organisation's products and services. Essentially, operations management is concerned with explaining how factories and services work. Managing operations well requires both strategic and tactical skills and is critical to every type of organization, for it is only through effective and efficient utilization of resources that an organization can be successful in the long run. A few common threads pervade the material we cover in this course: First, decision making in operations is highly context dependent. Recognising this is half the battle in managing an operation. The variety of operational contexts obscures the link between particular operational decisions and overall firm profitability. Making this link transparent is essential to making better operational decisions. Variability exists in any operation, and this variability needs to be managed Integration, both across functional areas within a firm, and across firms in the value creation and delivery network, is crucial for superior firm performance...
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