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Why Marketing Strategy Is Considered as an Important Aspect to an Organization's Success

In: Business and Management

Submitted By aliceboong
Words 1163
Pages 5
Title: “Why marketing strategy is considered as an important aspect to an organisation’s success”

As we know that a successful company depends on the cooperation of functional areas. The examples of functional areas of the organization are accounting and finance, human resource, administration and marketing, etc. However, today’s successful companies depend on marketing which is mainly focusing on creation and retention of customer value (Jobber 2010). For example, Zappos is one of the successful companies in today because of their powerful marketing strategy which mainly take good care of their customers in term of understanding what their customers’ wants and needs; then creating customer value in order to fulfil their customers’ satisfactions (Armstrong 2011). Therefore, here we are going to explain why the marketing strategy can become an important aspect to an organization’s success nowadays.
In the old concept, marketing is defined as the task of creating, promoting and delivering goods and services to customers (Kolter 2003). In the new concept, marketing means managing profitable customers’ relationships then only building brand awareness and positioning the brand as customers’ best choice which is more related to the relationship marketing (Ambassador n.d.). Actually, marketing is more than just persuading consumers while it focus on how to attract new customers by promising superior value and also how to retain current customers by delivering higher satisfaction (Armstrong 2011). Besides, marketing is also the performance of activities that seek to accomplish an organization’s vision, mission and objectives by designing a perfect marketing strategy planning to satisfy the needs and wants of customers (William 2009).
Every successful company definitely have their own game plan for a long run survival and growth in the market. The purpose of marketing…...

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