...Title IX: Equity or Elimination? Issues of gender equity have confronted American society since its inception. The Declaration of Independence specifically states that all "men" are created equal, leaving out women, just as the Constitution originally denied women the right to vote. Over the past two and a half centuries, however, women have striven to obtain equal rights. In 1848, for instance, leaders of the women's suffrage movement, such as Susan B. Anthony, adopted a Declaration of Sentiments calling for an equal rights amendment including women ("Women's Rights" par. 1). In 1920, the Nineteenth Amendment to the Constitution finally adhered to their wishes, giving women the right to vote. Despite these important steps, women in the United States, a nation founded on the ideals of freedom and equality, continue to battle for equal rights. A key moment in this fight for equality occurred in 1972 with the passage of the Title IX Amendment to the Equal Opportunity in the Education Act. Title IX states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance" (Sadker par. 2). This piece of legislation has had a profound impact upon college athletics. The National Collegiate Athletic Association (NCAA) has interpreted Title IX as requiring an equal opportunity for male and female athletes at our...
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...Under Armour compression t-shirt in 1996, the company has experienced rapid growth, with distribution to over 500 retail stores, outfitting agreements with athletic teams, and international expansion. Over the past decade, Under Armour has expanded its marketing efforts and has not limited itself to only athletic wear by increasing its product offerings to include footwear, accessories, children’s wear, and women’s active wear. Problem Statement Under Armour has excelled in its product and marketing strategy to date, however the company must seek to improve the future prospects for growth, including, but not limited to, product manufacturing, operations and distribution, and market expansion. Analysis With the growing popularity of collegiate and competitive sports and physically active lifestyles Under Armour has experienced continuous growth and success, despite the many competitors saturating the sports apparel market in recent decades. Such notable success and exponential growth is due largely to Under Armour’s product innovation and differentiation. This analysis will evaluate Under Armour’s current strategy and performance, the current competitive forces within the sport apparel industry, and the strengths, weaknesses, opportunities and threats to Under Armour’s business model and strategy. SWOT Analysis A SWOT...
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...London 2012 Olympic Games Case Study Synopsis of Strategic Issues and Problems: For the 2012 London Olympic Games there are a number of important organizations involved. Understanding who they are and what role they play is important to understanding the responsibility relationships and the fiscal relationships related to the Games. The International Olympic Committee (IOC) is the parent non-profit organization responsible for selecting the host city, establishing contractual guidelines, and managing the copyrights, trademarks and other assets of the Games. The London Organizing Committee of the Olympic Games (LOCOG) is entrusted with the responsibility of managing the 2012 Games. The Olympic Delivery Authority is the 2012 Games authority responsible for providing the infrastructure for these games. This includes the stadia, venues, transportation infrastructure, and the housing complex to feed and house the athletes, officials, and staff. Paul Williamson, Head of Ticketing for the 2012 London Games, works for the LOCOG. His challenge is to establish a pricing plan for the Games’ tickets and ensuring the venues are filled with fans to enjoy the summer Olympic Games. This is no small challenge. In order to understand the scope and magnitude of the ticketing responsibilities, it is important to understand the Games’ revenue sources and the magnitude of those sources. Five (5) primary revenue sources will exist from the London Games. They are television broadcast rights;...
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...Tenrack is a fairly large manufacturing company located in the southern United States. The company manufactures tennis rackets, tennis balls, tennis clothing and tennis shoes. All products bearing the company’s distinctive logo, a large green question mark on a white flocked tennis ball. The company’s sales have been increasing over the past 10 years. The tennis rackets division has recently implemented several advanced manufacturing techniques, such as robot arms hold the tennis rackets in place while the glue dries, and machine vision systems check for defects. The engineering and design team uses computerised drafting and testing of new products. The following managers work in the tennis rackets division: Jason Dennis, Sales Manager (supervises all sales representatives) Dave Marley, Cost Accounting Manager (supervises cost accountants) Kevin Carson, Production Supervisor (supervises all manufacturing employees) Sally Renner, Engineer (supervises all new-product design teams) REQUIRED a) What are the primary information needed by each manager? Give examples. (5 Marks) b) Which, if any, financial accounting report(s) is likely to be used by each manager? Explain. (3 Marks) c) Name one special purpose management accounting report that could be designed for each manager. Include the name of the report, the information it would contain, and how frequently it should be issued. (7 Marks) [TOTAL 15 MARKS] Grading Rubrics for Assignment Question 1: (5) (4) ...
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...extensive supply chain management system, and a distribution and retail network in the PRC primarily through outsourcing of manufacturing operations and distribution via franchised agents. The Group also directly operates retail stores for the Li Ning brand. The Group adopts a multi-brand business development strategy. In addition to its core Li Ning brand, the Group (i) distributes sports products under its Z-DO brand via hypermarket channel; (ii) manufactures, markets, distributes and sells outdoor sports products under the French brand AIGLE in the PRC, the exclusive right of which has been granted to a joint venture established with Aigle International S.A.; (iii) engages in manufacture, research and development, marketing and sale of table tennis and other sports equipment under the Double Happiness brand through a subsidiary in which the Group has a 57.5% interest; (iv) develops, manufactures, markets, distributes and sells...
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...equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon.Athletic footwear and apparel, sport equipments and other athletic and recreational products. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1971Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.. Provide a detailed description of your company. Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. Nike’s mission statement is "To bring inspiration and innovation to every athlete* in the world." NIKE, Inc. is committed to building deeper community connections and spurring positive social change around the world. The description should include, at a minimum, the company’s name, its...
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...Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Instructor’s Name: Nell Walker Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts 38 -Internet Research 46 -Annual Report 47 Executive Summary NIKE, Inc. is the largest seller of athletic footwear and apparel in the world. We employ more than 33,000 people globally, including more than 5,500 at our worldwide headquarters in Beaverton, Oregon. We sell products in more than 180 countries around the globe. Nike brand designs and sells products in three main product lines — footwear, apparel and equipment. The products are manufactured in approximately...
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...Footwear Industry Local Vs Global Footwear Industry Local Vs Global A Secondary Research and Analysis on Local and Global Brands in the Indian Footwear Industry Submitted to: Prepared By: Chirag Bansal Deepti Tripathi(IMT-G) Saurav Mishra (IIM-L) Contents 1. Industry Highlights………………………………………………………………………………………………………3 2. Timeline of the Global Footwear Industry……………………………………………………………………....4 3. Categories in Footwear Industry………………………………………………………………………………….… 6 3.1. Trends…………………………………… ……………………………………………………………………………6 4. Porter’s Five Force Analysis….………………………………………………………………………………….8 5. Market & Competition Analysis……………………………………………………………………………12 6. Success Factors of Global Brands Vs the Failure Factors of the Local Brands………………......17 7.References………………………………………………………………………………………………………………………19 1. Overview FOOTWEAR INDUSTRY SPECIFICS: Primary activities of industry: | Major products and services in industry: | • Athletic shoes manufacturing• Ballet slippers manufacturing• Children's shoes manufacturing• Cleated athletic shoes manufacturing• House slipper manufacturing• Infants'...
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...D1-Evaluate the effectiveness of the techniques used in one of your organization. You should do this by weighing up the pros and cons of the techniques used. Rolex Brand Pros Rolex is one of the most recognized luxury brands in the world which is most important source of branding equity. Other equities include its own crown logo and the functional benefits that it provides to the user for quality, craftsmanship and innovation. Its exclusive status symbol, premium pricing and limited distribution are also key sources of equity. Other key source of Rolex brand includes Ambassadors, Sports and Culture and Philanthropy. Rolex has maintained the highest quality, durability and prestige on which it was originally founded and has successfully leveraged its history and tradition of excellent along with innovation to become the most powerful and recognized brand. Products like “10 Golden Rules” are helping the company in a way that the customers values what the company provides and associates the attributes to them. The customer believes what the company says about because the company provides the unique features which are worthy of positioning the Rolex into a high positive position in customer minds and this is a very big advantage. Rolex has successfully focused on the superior products attributes and the imagery associated with owning and wearing a Rolex. The Rolex big advantage is that Rolex is classic and luxurious image which makes it outstanding, In spite of the company...
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...athletics competition – the AAA Championships. The United States also began holding an annual national competition – the USA Outdoor Track and Field Championships – first held in 1876 by the New York Athletic Club.[14] Athletics became codified and standardized via the English AAA and other general sports organisations in the late 19th century, such as the Amateur Athletic Union (founded in the US in 1888) and the Union des sociétésfrançaises de sports athlétiques (founded in France in 1889). An athletics competition was included in the first modern Olympic Games in 1896 and it has been as one of the foremost competitions at the quadrennial multi-sport event ever since. Originally for men only, the 1928 Olympics saw the introduction of women's events in the athletics programme. Athletics is part of the Paralympic Games since the inaugural Games in 1960. Athletics has a very high profile during major championships, especially the Olympics, but otherwise is less popular. An international governing body, the International Amateur Athletics Federation (IAAF), was founded in 1912; it adopted its current name, the International Association of Athletics Federations, in 2001. The IAAF established separate outdoor World Championships in 1983. In modern times, athletes can receive money for racing, putting an end to the so-called "amateurism" that existed before. EVENTS The International Association of Athletics Federations, the sport's governing body, defines athletics in five disciplines:...
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...About Nike, Inc. First established as Blue Ribbon Sports in 1964, Nike, Inc. changed itself to current branding in the year 1971. Nike is the number one athletic footwear and sports equipment brand in the world with over $25 billion in 2013 in revenue. Based in U.S. Nike, employees 44,000 employees worldwide. In the year 2014, Nike was valued at $19 billion for the brand alone. Nike is known for its “Just do it” slogan and “Swoosh” logo. Mission: Bring inspiration and innovation to every athlete in the world. Case discussion: Foot Lockers, one of the largest retailers of Nike, Inc. has decided to reduce sales of a number of Nike’s premium shoe ranges on the fact that consumers were turning more to midpriced shoes. Based on this, a series of events occurred from cancellation of orders to reshuffling of store strategy and replacing Nike brand shoes with Reebok & FootAction. Nike fought back by changing partnership strategy with Foot Locker’s competition, from launching new products to exclusive sales right. Company culture: - Fosters a culture of innovation. They create products, services and experience for today’s athlete and solve problems for future generation - Their leadership creates opportunity and inspires others to do their best work. - They are committed to building deeper connection with the community connections and spurring positive social change around the world. - They create sustainability by innovating better solutions to create a limitless future that...
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...FSPA Sporting Goods Report CENTRAL EUROPE The third of the FSPA European Sports Research projects is the Central European Report, covering the larger 5 countries France, Italy, Austria, Switzerland and Germany and consisting of 4 volumes: Executive Summary – GERMANY Contact the FSPA: Tel: Fax: E-mail: Web: +44 (0) 2476 414999 x207 +44 (0) 2476 414990 milly@sportsandplay.com www.sportsandplay.com Executive Summary THE SPORTS GOODS MARKET IN CENTRAL EUROPE Volume 4: GERMANY 376 pages of English text and charts on the largest sporting goods market in Europe Case studies of successful and unsuccessful market penetration and related tips Sports participation and trade figures In-depth analysis of the whole supply chain Ten product categories studied from top to bottom Consumption trends and effective marketing strategies Comprehensive market and foreign trade statistics Listings of 184 executives interviewed and about 280 other distributors and retailers Profiles of 105 companies Fourth volume of a series also comprising reports on France, Italy, Austria and Switzerland Overview and highlights of the German report Located in the centre of Europe, Germany has been one of the few founding member states of the European Communities, later known as the European Union. The early membership has eased the supply chain from important ports. Thanks also to the fact that Germany has the largest population of any European country west of Russia, it has been the place on the...
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...Final Marketing Plan NIKE, Inc. Executive Summary As a heavyweight company that manufactures all its own products, NIKE is able to reach into just about every aspect of the sports market. All its’ products are developed, from the apparel to the footwear, and are able to reach women, men, and children throughout the globe. NIKE creates products tailored for just about every sports event: “running, training, basketball, soccer, sport-inspired casual shoes, and kids’ shoes. It also markets footwear designed for baseball, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, and wrestling”. All this gear is available through NIKE’s retail stores, including, but not limited to, trademarks such as “Cole Haan, Converse, Chuck Taylor, All Star, One Star, Star Chevron, Jack Purcell, Hurley, and Umbro”. Another successful marketing strategy is to implement the face of a famous athlete with the product in order to increase popularity. This has been done with Michael Jordan and the Nike shoes’ “Jordan’s”. Furthermore Nike has even granted customers the ability to have a degree of customization in shoe products that they order. This is yet another successful method that has greatly yielded to the customer’s specific designs. This idea of catering to a customer’s design is considered a breakthrough and currently this appears to be that path Nike is following on. A shop was opened where customers could design shoes that Nike would make...
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...MKTG-410: Advertising and Public Relations Komfort Kicks, Inc. Komfort Kicks, Inc. is a North American athletic shoe company that manufactures high-end, professional soccer shoes. They have been in existence for ten years in the United States. The main headquarters is just outside of Chicago, IL from where the shoes are distributed. The brand has been quite successful in the past, but losing significant market share to Nike and Adidas. Management has decided to complement its soccer shoes with a stylish training jacket, pants and jersey to completely outfit soccer players or workout enthusiasts. The outfit is lightweight in design; providing maximum comfort and air circulation for indoor workouts, outdoor practice and soccer games. While Nike and Adidas are battling for global soccer domination, Komfort Kicks would like to make a comeback under the radar and strengthen its brand and reputation while becoming a sponsor at the 2016 Olympic Games in Rio de Janeiro. With increased competition in the sports athletic market, management has hired DeVry University’s Creative Marketing firm to propose an IMC Campaign. This campaign is intended to strengthen the Komfort Kicks brand equity, promote its new training outfit and increase sales. According to IBIS World, the sports and athletic goods industry has grown at an annualized rate of 0.6% to $9.1 billion, including 2.2% revenue growth in 2014. Over this time, the average profit margin for industry operators has also contracted due...
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...A Rhetorical Analysis on Nike.com Tony Rashad Walker, Jr. DeVry University A Rhetorical Analysis on Nike.com Well known for its athletic apparel, Nike, Inc. widespread slogan “just do it” shows their target audience, adults; adolescents; and teenagers, “how to take it to the next level”. (Hill, 2011, para 2) To showcase their apparel, Nike classic “swoosh/check” trademark is displayed on all clothing, shoes, jerseys, socks, and sports even display Nike banners during games. (Id.) Being that Nike.com advertised brandish are first and foremost used to irradiate physical health and fitness and the improving of athletic ability, the current theme of Nike.com is “Don’t break resolutions… Beat Them. Get better with us this year in our latest looks, layers, and innovation”. (Nike Women’s Spring Style Guide, 2015) Inasmuch, this rhetorical analysis is on NikeFuel, a Nike, Inc. brand advertised effectively and convinces Nike.com target audience that this brandish is the next level to their physical health and fitness and athletic endurance and abilities. (Explore the Power of NikeFuel, 2015) Insofar as Nike.com empowers through their themes and slogans, many of us look at this as Nike.com “battle cry.” These themes and slogans have become the essence of Nike, Inc.; therefore, Nike.com sets the mood and there slogans are the crux of the company. These slogans and themes are “the company identity, the corporate motto, and the battle cry”. (Forsythnov, 2014, para 5) Nike.com “just...
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