...MIT SCHOOL OF BUSINESS PGDM – Case 6 Semester - I Subject Name: Human Dynamics HOW GOOGLE CHOOSES EMPLOYEES Finding the best engineers, programmers, and sales representatives is a challenge for any company, but it's especially rough for a company growing as fast as Google. In recent years, the company has doubled its ranks every year and has no plans to slow its hiring. More than 100,000 job applications pour into Google every month, and staffers have to sort through them to fill as many as 200 positions a week. Early on, the company narrowed the pool of applicants by setting a very high bar on traditional measures such as academic success. For example, an engineer had to have made it through school with a 3.7 grade-point average. Such criteria helped the company find a manageable number to applicants to interview, but no one had really considered whether they were the most valid way to predict success at the company. More recently, the company has tried to apply its quantitative excellence to the problem of making better selection decisions. First, it set out to measure which selection criteria were important. It did this by conducting a survey of employees who had been with Google for at least five months. These questions addressed a wide variety of characteristics, such as areas of technical expertise, workplace behavior, personality, and even some nonworking habits that might uncover something important about...
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...In Defense of Distraction Twitter, Adderall, lifehacking, mindful jogging, power browsing, Obama’s BlackBerry, and the benefits of overstimulation. Add a Comment 1 Comment | Add Yours 70 Comments | Add Yours * By Sam Anderson * Published May 17, 2009 | Illustration by Glen Cummings/MTWTF (Photo: Anderson Ross/Corbis) | I. The Poverty of Attention I’m going to pause here, right at the beginning of my riveting article about attention, and ask you to please get all of your precious 21st-century distractions out of your system now. Check the score of the Mets game; text your sister that pun you just thought of about her roommate’s new pet lizard (“iguana hold yr hand LOL get it like Beatles”); refresh your work e-mail, your home e-mail, your school e-mail; upload pictures of yourself reading this paragraph to your “me reading magazine articles” Flickr photostream; and alert the fellow citizens of whatever Twittertopia you happen to frequent that you will be suspending your digital presence for the next twenty minutes or so (I know that seems drastic: Tell them you’re having an appendectomy or something and are about to lose consciousness). Good. Now: Count your breaths. Close your eyes. Do whatever it takes to get all of your neurons lined up in one direction. Above all, resist the urge to fixate on the picture, right over there, of that weird scrambled guy typing. Do not speculate on his ethnicity (German-Venezuelan?) or his backstory (Witness Protection Program?)...
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...Alex Paige Professor Wolfe English 101 16 November 2009 Facebook Facebook is one of the largest online social networking sites in the world. People of all ages and countries use Facebook as a way to communicate with each other. Furthermore, the launch of this site has changed the way we talk to one another, both on a personal and cyber level, in addition to how we are hired for a job. The sudden influx in popularity of the Facebook site has also changed our sense of privacy. We will post pictures of underage drinking and other various illegal or profane actions, but feel that we are not revealing too much because our actions are confined to the privacy of our Facebook friends. We change our profile pictures and post information, all creating an image of how we want others to perceive us. Facebook has changed the people communicate with one another, and privacy should not be a concern when using the site because it is the user’s decision who can access their information. Facebook was created by a man named Mark Zuckerberg. Actually, the term “man” could be used loosely, Mark is a mere twenty-three years old (Newmark). Zuckerberg attended Harvard University and created Facebook in his dorm in 2004 (Newmark). “The first month the site went ‘live’ in 2004, half of Harvard’s undergraduates signed up. Its popularity spread to other Boston-area campuses including MIT, Boston University and Boston College. By December 2004, the number of Facebook users surpassed one...
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...Description of the Incident On July 22, 2011, 32 year old Anders Breivik detonated a bomb in a government building in Norway’s capital of Oslo and then drove to the island of Utoya, dressed as a police officer, and started shooting an assault rifle at the teenagers of the Labor Youth Party camp. At the end of this event, Breivik had killed 77 people and injured many more. What attracted the most attention of the news was not the event, but the trial. In the trial, the media was pouring with eye-catching headlines that described Breivik as a privileged criminal who was truly insane. The different views of the media will be discussed in more detail in the Media Reporting Section of this paper. In Norway, their criminal justice system is focused around rehabilitation; getting the accused individual to function back in society. In Breivik’s trial, the main debate was if he was insane or not because each would have drastic consequences for Breivik and the community. If he was declared insane, as much as society saw him, then Breivik would be committed to compulsory psychiatric care, and the community would write the attack as the work as a madman. If he was declared sane, which he was, then he would serve Norway’s maximum sentence of 21 years (and longer if deemed dangerous to society), and society would be left with the question “Why?”. The different options also would have a major impact on Breivik; if he was declared insane, then he would go to a private institution (which was...
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...Microsoft to acquire Nokia’s devices & services business, license Nokia’s patents and mapping services Sept. 03, 2013 Send EMail inShare1,157 REDMOND, Washington and ESPOO, Finland – Sept. 3, 2013 – Microsoft Corporation and Nokia Corporation today announced that the Boards of Directors for both companies have decided to enter into a transaction whereby Microsoft will purchase substantially all of Nokia’s Devices & Services business, license Nokia’s patents, and license and use Nokia’s mapping services. Under the terms of the agreement, Microsoft will pay EUR 3.79 billion to purchase substantially all of Nokia’s Devices & Services business, and EUR 1.65 billion to license Nokia’s patents, for a total transaction price of EUR 5.44 billion in cash. Microsoft will draw upon its overseas cash resources to fund the transaction. The transaction is expected to close in the first quarter of 2014, subject to approval by Nokia’s shareholders, regulatory approvals and other closing conditions. Building on the partnership with Nokia announced in February 2011 and the increasing success of Nokia’s Lumia smartphones, Microsoft aims to accelerate the growth of its share and profit in mobile devices through faster innovation, increased synergies, and unified branding and marketing. For Nokia, this transaction is expected to be significantly accretive to earnings, strengthen its financial position, and provide a solid basis for future investment in its continuing businesses...
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...roommate, screamed throwing a pillow at my head. I rubbed my eyes and to wake up and my hands turned black with makeup. The phone number was unknown but I answered anyway, “Hello?” I was so tired no noise came out of my mouth; I cleared my throat and repeated myself, “Hello?” A voice answered me, “HEEEYYY!” it sounded like a guy, maybe Dad? Was this another one of his early morning drunk calls from New York? I didn’t care who it was, all I wanted to do was go back to sleep, I had a massive headache and this loud man’s voice wasn’t helping the situation. “Who is this?” I said wondering. He stopped for a second “Don’t you remember, Daryl?” Honestly, I honestly had no idea who it was (And for the record I’m a girl, yes my name is Daryl blame my parents they named me. They have weird tastes). The guy on the phone was breathing loudly, I was worried; Did give my number to some creep last night, oh lord help me. “Wait, who is this?” I asked reluctantly. “I’m guessing you don’t remember anything from last night so, let’s just start over,” the voice said “It’s Dylan, Dylan O’Brien, from Max’s party last night?” My memory was coming back to me, I recognized this name. “Dylan O’Brien? Wait….as in Dylan O’Brien the...
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...Further Teacher Guidance GCSE English Language Studying Spoken Language: Variations, choices, change in spoken language This document has been compiled from the GCSE English Language Specification, material previously published in the Teacher Guide and material distributed at INSET (also available on the secure website). It includes candidate responses in draft form with Principal Examiner commentaries. This document is intended to offer guidance and support to teachers in preparing students for the controlled assessment of Unit 4 S tudying Spoken Language (for first submission Summer 2012). It must be e mphasised that the advice which follows is exactly that: it is not prescriptive and where approaches are mentioned these are not the only possible or recommended choices. As you make your decisions and des ign teaching programmes, please remind yourselves of the most important factors to be taken into account as detailed in the ‘Key Information’ section of this guide and in the ‘Controlled Assessment’ booklet which must be downloaded from the secure website. Contents Key Information Relevant Assessment Objective Advice on Approaches Frequently Asked Questions Controlled Assessment Checklist Using transcriptions, recordings, recollections & terminology Assessment Criteria Candidate responses with Principal Moderator Commentaries Teaching Resources Key Information Candidates will be required to study an aspect of spoken language. The assignment will be a...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...Dad has a new job, which means a new area, a new house and worst of all, a new school. Sadly I finished unpacking yesterday so I'm going to school today, why can't I stay home again? "Scarlet! Come down or you'll miss breakfast!" My mum calls from downstairs; I take one more look at my choice of outfit before going to the kitchen and eating my breakfast. "Where's dad?" I look up at my mum to see her over happy face, how can she be so happy about this? "He's gone to work; a different job means a different schedule." I don't question anymore as I finish my food, kiss my mum and little sister and run out the door. I get to school and head to the principal’s office, the woman at the desk lets me in and the principal stares me down. "Welcome Scarlet, here is you new class schedule, I have also assigned a buddy to help you get around the school." Before I know what's happening I'm out the office and facing a boy a little taller than me. "Hey." Man I'm awkward around new people, he doesn't look up as he whispers a small hello and walks off. I run after him and silently follow into a class room, he sits down and I get the feeling he doesn't like me. Too bad, the only open seat is next to him, I walk over and the teacher starts talking about random stuff. As the teachers going on and on I decide its best to at least have my 'buddy' half like me, so I write a note and slide it over to him, luckily he has a look and writes back. Me: what's your name? Him: Ben, yours? Me: Scarlet...
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...Under Armour Case Study Source: Hogan, 2013 Table of contents Detailed Timeline 3 Business and Corporate Level Planning 4 Brief Summary of the Company Situation in their Competitive Environment, Issues they Face and Clear Problem Statement to Analyze 6 Key Leadership 8 Types of innovation and Evidence of Entrepreneurship 10 Global Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan Alignment & Corporate Culture 15 Wild Card 16 Internal Analysis 17 External Analysis 20 SWOT Analysis 24 Recommendation 27 Bibliography 33 Appendix 37 Team Member Roles 46 Detailed Timeline It all started in 1995 when Kevin Plank, the special teams captain on the University of Maryland football team, noticed that the cotton T-shirts he and his teammates wore underneath their pads were always soaked and filled with sweat (Under Armour, 2012). “There has to be something better,” he believed (Under Armour, 2012). That statement soon launched the performance apparel industry (Under Armour, 2012). That statement also became Under Armour’s generic strategy, which was to develop a better product than there was in the market. While Plank was perfecting his t-shirt after he graduated, he needed funds to launch his apparel line, so he maxed out his credit cards to the tune of $40,000 and set up a company in his grandmother’s basement in Washington, DC (Under Armour, 2012). In...
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...The Power of Eye Contact Your Secret for Success in Business, Love, and Life Michael Ellsberg For Jena May I gaze into your eyes forever . . . los ojos . . . mudas lenguas de amorios. ( . . . the eyes, silent tongues of love.) —MIGUEL DE CERVANTES, from Don Quijote1 Contents Cover Title Page Epigraph A Note to Readers Introduction Chapter One - What Bill Clinton Knows About Eye Contact Chapter Two - How to Become a Master of Eye Chapter Three - Eye Flirting, Part I Chapter Four - Eye Flirting, Part II Chapter Five - The Eyes Are the Windows to the Sale Chapter Six - How to Wow a Crowd with Eye Contact Chapter Seven - If Looks Could Kill Chapter Eight - Truth and Eyes Chapter Nine - Eye Love You Chapter Ten - Gazing at the Divine Chapter Eleven - Going Deeper Epilogue Ralph Waldo Emerson on Eyes and Eye Contact Notes Works Cited Interviewees Free Bonus Material for Readers Acknowledgments About the Author Advance Praise for The Power of Eye Contact Copyright About the Publisher A Note to Readers I welcome your comments, questions, critiques, feedback, corrections, stories, experiences, and anecdotes. Please write to me at michael@powerofeyecontact.com. I won’t answer everything personally, but I will read it all and will answer the most interesting questions and queries. I may also post your questions, stories, or anecdotes on the book’s blog, www.powerofeyecontact.com/blog. So when you write, let me know if you’re OK with that, and if so, how you’d...
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...G. P. PUTNAM’S SONS An imprint of Penguin Young Readers Group. Published by The Penguin Group. Penguin Group (USA) Inc., 375 Hudson Street, New York, NY 10014, USA. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.). Penguin Books Ltd, 80 Strand, London WC2R 0RL, England. Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd). Penguin Group (Australia), 707 Collins Street, Melbourne, Victoria 3008, Australia (a division of Pearson Australia Group Pty Ltd). Penguin Books India Pvt Ltd, 11 Community Center, Panchsheel Park, New Delhi–110 017, India. Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd). Penguin Books South Africa, Rosebank Office Park, 181 Jan Smuts Avenue, Parktown North 2193, South Africa. Penguin China, B7 Jiaming Center, 27 East Third Ring Road North, Chaoyang District, Beijing 100020, China. Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England. Copyright © 2013 by Rick Yancey. All rights reserved. No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission in writing from the publisher, G. P. Putnam’s Sons, an imprint of Penguin Young Readers Group, 345 Hudson Street, New York, NY 10014. G. P. Putnam’s Sons, Reg. U.S. Pat & Tm. Off. Please...
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...g Easier! Making Everythin ™ mputing Cloud Co Learn to: • Recognize the benefits and risks of cloud services • Understand the business impact and the economics of the cloud • Govern and manage your cloud environment • Develop your cloud services strategy Judith Hurwitz Robin Bloor Marcia Kaufman Fern Halper Get More and Do More at Dummies.com ® Start with FREE Cheat Sheets Cheat Sheets include • Checklists • Charts • Common Instructions • And Other Good Stuff! To access the Cheat Sheet created specifically for this book, go to www.dummies.com/cheatsheet/cloudcomputing Get Smart at Dummies.com Dummies.com makes your life easier with 1,000s of answers on everything from removing wallpaper to using the latest version of Windows. Check out our • Videos • Illustrated Articles • Step-by-Step Instructions Plus, each month you can win valuable prizes by entering our Dummies.com sweepstakes. * Want a weekly dose of Dummies? Sign up for Newsletters on • Digital Photography • Microsoft Windows & Office • Personal Finance & Investing • Health & Wellness • Computing, iPods & Cell Phones • eBay • Internet • Food, Home & Garden Find out “HOW” at Dummies.com *Sweepstakes not currently available in all countries; visit Dummies.com for official rules. Cloud Computing FOR DUMmIES ‰ Cloud Computing FOR DUMmIES ‰ by Judith Hurwitz, Robin Bloor, Marcia Kaufman, and Dr. Fern Halper Cloud Computing For Dummies® Published by Wiley Publishing...
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...Todd Terje-Inspector Norse (Dope as Fuck) Twin sister – lady day dream (coo) Twin sister – I want a house (coo) Mr twin sister – Blush (Dope AF) Mr twin sister – Sensitive (nice AF) Clark – winter linn (coo) Mr twin sister – Rude boy (Dope) Jodeci Acapella on soultrain(the intro) Boyz 2 Men – Don’t go/can you stand the rain (live) Jodice – What about us (This is a hit!!!) Jodice – Alone (dope) Isaac Hayes – Ik’s Mood (dope) Mark Asari –Revive (dope AF) Michael Jackson – The Lady in my life (Dope) Ericka Baduh – didn’t u know (ill) Switch- I call your name(coo) Erick Sermon – Fat gold chain (Dope AF) Silver Convention – Fly robin, fly (Checkit) SWV – Weak Mikey Dread – Roots and Culture (nice) Charles Earland – Happy ‘cause I’m goin’ home (Dope) Cortex – Juit Octobre 1971 (dope AF) Cortex – Triypeau bleu (coo) Cortex – Chanson D’un jour D'hiver (This shit is crazy!!!) Carole King – It’s to late (nice) The Shirelles – Baby it’s you (???) Tony! Toni! Tone! – Pillow (???) Luther Vandross – So Amazing (The Montserrat session) (nice) Melvin Sparks – Cranberry Sunshine Kaskade-Fire and Ice (kaskade mix) (Coo) Blank & Jones – Face La Mer (this shit is ill) Zeb – The Circle (This is it!!!) Smadj – Sel (Dope AF) Ella Fitzgerald & Louis Armstrong – Summertime (the end is trill) Joe – All the things (the break down in the middle is ill) Earl Klugh –A Certain Smile (intro) Earl Klugh – Another Time, Another Place Earl Klugh – Could it be I’m falling...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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