Summary 2 II. Environmental Analysis 2 A. The Marketing Environment 3 B. Target Markets 4 C. Current Marketing Objectives and Performance 5 III. SWOT Analysis 6 A. Strengths 6 B. Weaknesses 7 C. Opportunities 8 D. Threats 8 E. Matching Strengths to Opportunities/Converting Weaknesses and Threats 9 IV. Marketing Objectives 9 V. Marketing Strategies 10 A. Target Market(s) 10 B. Marketing Mix 11 VI. Marketing Implementation 13 B. Activities, Responsibility
Words: 5538 - Pages: 23
Appendix SONIC MARKETING PLAN AND EXERCISES The Marketing Plan: An Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch an innovative new product or increase sales to current customers. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies put together marketing plans for initiatives
Words: 7341 - Pages: 30
Dorothy Lucas Marketing Plan for S.T.E.P.S Marketing Management June 3, 2014 Table of Contents 1. Executive Summary --------------------------------------------------------- 3 2. Situation Analysis --------------------------------------------------------- 5 3.1 Market Summary ------------------------------------------------------- 5 3.2 SWOT Analysis ------------------------------------------------------- 7 3.3 Competition -------------------------------------------------------
Words: 2504 - Pages: 11
[pic] Marketing and SWOT Analysis Marketing Management 522 Tuesday November 25, 2014 Abstract: Youth Evaluation and Treatment Centers (YETC) is a non-profit organization that started in 1974. The company is a state-contracted children’s behavioral health care provider whose authority comes from the Regional Behavioral Health Authority, Maricopa County. Their goal is to nurture troubled youth back to positive mental health, teach them positive behaviors, and assist them in leading healthier
Words: 1610 - Pages: 7
Foundations of Marketing Theory GSBS6010 Trimester 3, 2010 Lecturer and Course Coordinator: Penny Crittall Group 11: Ruth Hartmann Siu Wai Da Wang Xiao Wen Marketing Plan for Peg-It [pic] patent pending Name： Ross Merkel Business name： Ground breaker Pty Ltd ABN: Address: Telephone： +61 419336847 Email： niigrkfil^bigpQinLcQiiLau Internet： http://www.peg-it.com.au Date: Prepared: November, 2010 Executive Summary This marketing plan has been prepared
Words: 12630 - Pages: 51
Company G 1-Year Marketing Plan Student Name: Laura Bunch Student ID: 423467 Date: 1/20/2016 Student Mentor Name: Aleece Bell Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses
Words: 1789 - Pages: 8
Business plan Business plan prepared by Chan Hwei Ling Bakery dessert house 19,Jalan bunga melati 16,taman Seraya 56100 Kuala Lumpur 014-9279310 Cecilia_hwei@hotmail.com Date prepared November 2010 Table of contents page 1.0 Executive summary 2.1 Business idea and unique selling point 3 2.2 Marketing plan
Words: 3723 - Pages: 15
MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
Words: 3383 - Pages: 14
summary………………………………………………………………………. 3 2.1. NWD’s goals and objectives ………………………………………………….. 3 2.2 NWD’s mission ………………………………………………………… 3 3. Marketing……………………………………………………………………………………………. 3 3.1. Market research …………………………………………………………………. 3 3.2. Market analysis ………………………………………………………………………. 3 3.2.1. Industry trend……….…………………………………………………… 3 3.2.2. Competitor analysis ………………………………………………………… 4 3.2.3. Partners analysis ……………………………………………………………… 4 3.3 Marketing plan……………………………………………………………………………………4 3
Words: 10845 - Pages: 44
Coffee Distribution Business Plan Executive Summary The Coffee Warehouse is a new business providing high-quality, full service distribution of coffee, specialty beverages and beverage-related supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market. The principal owners are Steve and Jennifer Smith, whose combined experience brings office management, high levels of customer service, and over 20 years in distribution and sales management. At this time we
Words: 7257 - Pages: 30
