Innovative Business Practices Innovative Business Practices: Prevailing a Turbulent Era Edited by Demetris Vrontis and Alkis Thrassou Innovative Business Practices: Prevailing a Turbulent Era, Edited by Demetris Vrontis and Alkis Thrassou This book first published 2013 Cambridge Scholars Publishing 12 Back Chapman Street, Newcastle upon Tyne, NE6 2XX, UK British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library
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1) Ethics in marketing Pinar Cankurtaran The focus of marketing has traditionally been a predominantly firm centric one. With their narrow focus on profit maximization, marketers have paid little attention to the diversity of stakeholders who are influenced by their actions. However, increased scrutiny of corporate actions in today’s business environment compels all functions of the firm to adhere to ethical business practices founded on principles that are honest, fair and transparent to all
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ATTITUDE TOWARDS ONLINE RETAILING SERVICES: A COMPARISON OF STUDENT AND NON-STUDENT SAMPLES * Siohong Tih,1 Sean Ennis2 and June M. L. Poon3 Faculty of Economics and Business, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia 2 Marketing Department, University of Strathclyde, Glasgow G4 0RQ, United Kingdom e-mail: 1sh@ukm.my 1,3 ABSTRACT This study examined the adequacy of using undergraduate student samples in research on online consumer attitudes by comparing the attitudes
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to collect, and manage consumer financial information. The main difference between The Dun and Bradstreet Corporation and Equifax, with respect to business versus consumer credit, is that Equifax collects involuntarily, before reporting on the individual. The Dun and Bradstreet Corporation can voluntarily collect information from new small, medium, and large businesses, for a fee, then reports on the business, to all other businesses that request that information, on demand. D&B’s Core
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Green Marketing – Opportunities & Challenges Abstract: Although environmental issues has inclined all actions but very few academic disciplines have inculcated green issues into their literature. Even till dated it has not been inclined a must be taught subject in all most all management and related higher education level but one business area where environment issues have received a great deal of importance is marketing. Now a days modern business houses have accepted green marketing as a
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Marketing Excellence Student’s Name Institutional Affiliation 21st January 2015 Marketing Excellence -The Ritz-Carlton The Ritz-Carton Hotel places special emphasis on their customers’ satisfaction through their vital and unmatched customer service. The Hotel ensured this is possible by reinventing the customers’ view and experiences of the customer service in a luxurious hotel. The Hotel has the finest facilities such as private baths, fresh flowers and personalized customer service, which
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a sales and marketing team to assist Nanda in operating the business. Seek new distribution channels and utilize online marketing tools to expand the brand’s revenues. Look into collaborations. The key impediment to achieving these goals will be in the execution of the ideas. The core solution to overcoming this issue will be ensuring that Nanda has a successful team behind her to help her reaching her goals. 3. Situation Analysis, Evaluation of Options and Recommendation(s) A) THE MARKET
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practice of performance measurement and management. Significantly updated and modified from the first edition, the book includes ten new chapters that provide a comprehensive review of performance measurement from the perspectives of accounting, marketing, operations, public services and supply chain management. In addition to these functional analyses the book explores performance measurement frameworks and methodologies, practicalities and challenges, and enduring questions and issues. Edited
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com European Journal of Marketing 33,9/10 926 Received August 1997 Revised January 1998 A broadened conception of internal marketing BNFL Corporate Communications Unit, University of Salford, Manchester, UK, and Manchester School of Management, UMIST, Manchester, UK Keywords Internal marketing, Employee communications, Marketing theory, Case studies, Literature review Abstract Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of management
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IMPLEMENTATION OF QUALITY MANAGEMENT: AN INTERNAL MARKETING PERSPECTIVE Principal Author Prof. Dr. Zahid Mahmood Department of Management Sciences BahriaUniversity, Naval Complex, Sector E-9, Islamabad, Pakistan Cell: +92-300-5301240 Office: +92-51-9260002 Ext. 260 zahid@bahria.edu.pk Biographical Note: Dr. Zahid Mahmood is a Professor of Total Quality Management at Bahria University Islamabad, Pakistan. He has published numerous articles and books. His papers have
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