CLARITY, AND PUNISHMENT IN THE WORKPLACE SCOTT S. WILTERMUTH University of Southern California FRANCIS J. FLYNN Stanford University We propose that power increases how severely people punish transgressors. Further, we argue that this greater severity stems from an increased sense of moral clarity instilled by the psychological experience of power. We investigate the linkages among power, moral clarity, and punishment across multiple studies. Individuals with an increased sense of power advocated more
Words: 14855 - Pages: 60
The Effect of Social Media Marketing to the Choice and Preference of 4th year BSBA students of LSPU in Buying a Products or Services Chapter 1 The Problem and It’s Background Abstract This study examined the effectiveness of social media marketing. With the increased speed and technological implications of the Internet, this study aimed to determine the effect of social media marketing to the choice and preference of 4th year BSBA students of LSPU in buying a products or services. This may provide
Words: 3475 - Pages: 14
IKEA’s websites in the year 2007 to 2008. As of January 2014, IKEA owns and operates 349 stores in 43 countries and was visited by some 583 million shoppers. IKEA also run a Foundation for Fighting Child Labor and Promoting Education that oversees IKEA’s global philanthrophy to improve the lives of children living in extreme poverty. HISTORY IKEA was founded in Sweden in 1943 by 17-year old Ingvar Kamprad, who began by peddling useful items to neighbours on his bicycle. The company’s name
Words: 2474 - Pages: 10
Viral marketing, viral advertising, referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. Internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral
Words: 3521 - Pages: 15
steps necessary to launch and maintain it successfully. The very act of constructing a business plan offers an important learning experience to the business owner, because it requires him/her to take a comprehensive view of all aspects of the new venture: organizational, financial, marketing/sales, legal, operational, and IT. Outside investors find the business plan to be important because it offers them a revealing picture of how the new venture will be organized and what it will achieve. Of equal importance
Words: 1407 - Pages: 6
4/11/2012 SOCIAL MEDIA - AN OPPORTUNITY FOR FASHION BRNDS MARKETING IN CHINA Table of Contents Chapter 1 1 Introduction 1 1.1 Introduction 1 1.2 Background 2 1.3 Rationale of the Research 2 1.4 Problem statement 3 1.5 Aim and Objectives 3 1.5.1 Aim of the Study 3 1.5.2 Objectives of the Study 3 1.5 Research Questions 4 1.7 Significance of the Research 5 1.8 Dissertation Structure 5 Chapter II 6 Literature Review 6 2.1 Introduction 6 2.2 Consumers’ decision making and Internet
Words: 12880 - Pages: 52
Fundamentals Of Marketing Sharon Toney SUNY Empire State College Customer Relationships Customer relationship management has become the marketing buzzword of the past two decades with business-to-business firms jumping in, many without really being certain of what they hope to achieve from it, and oftentimes being disappointed with the results. Gummesson (2004) describes CRM as "the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into
Words: 1112 - Pages: 5
industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing. The industry is very competitive because firms are always attempting to steal customers from each other. Access for distribution is crucial in the restaurant industry because if the customer can’t see you or access you easily it’s possible that
Words: 5324 - Pages: 22
| | | | | | | | | * Marketing Manipulation : Market manipulation describes a deliberate attempt to interfere with the free and fair operation of the market and create artificial, false or misleading appearances with respect to the price of, or market for, a security, commodity or currency.[1] Market manipulation is prohibited in the United States under Section 9(a)(2)[2] of the Securities Exchange Act of 1934, and in Australia under Section s 1041A of the Corporations Act 2001. The
Words: 3945 - Pages: 16
obtain a sense of stability and continuity in an otherwise less stable existence”. Discuss Introduction Psychology is important in many aspects of business, not least in the whole area of marketing and advertising. An understanding of the consumer behaviour is an essential part of the psychology of marketing. This essay will firstly give an explanation of consumer behaviour. Following this, it will discuss the benefits of the applications of consumer behaviours. Finally, it will look at the explication
Words: 2201 - Pages: 9
