Features Of Service Marketing

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    Features of Service Marketing

    Features of Service marketing for a company: Service offerings have four distinctive characteristics: intangibility, inseparability, variability and perish ability which makes service marketing different from the product marketing. So keeping in mind, the above characteristics of service offerings, we can say that service marketing should embed following features for any company to become brand in the respective service sector. 1. Customer Relationship: Providing the best services to the potential

    Words: 263 - Pages: 2

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    Marketing

    XII-NOTES ________________________________________________________________ MARKETING MANAGEMENT CONCEPT MAPPING: 1. Market, Consumer, Seller / Marketer – meaning 2. Marketing – meaning, Features – Role 3. Marketing Management – Measuring Nature and Objectives 4. Difference between marketing and selling 5. Marketing Functions 6. Marketing Mix – product, price, place and promotion 7. Advertising – meaning, features, merits and limitations. 8. Various media of Advertising and Media selection

    Words: 1247 - Pages: 5

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    Sonic Pda

    MARKETING ASSIGNMENT BY ABHISHEK VARMA QUESTION 1 Definition of marketing – Wikipedia defines marketing as “a societal process that is needed to discern consumer wants; forcing on a product and service to those wants and to mould the consumer towards the product and service”. Marketing tends to be seen a creative industry ,which include advertising distribution and selling .it is also

    Words: 2472 - Pages: 10

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    New Line in Mobile Phones

    NEW LINE IN MOBILE PHONES: A Case Study As final requirement for the course MARKETING MANAGEMENT KAYE MICHELLE B. VILLAFLOR 2015-1515 DR. RUBEN A. SANCHEZ, MBA, DPA Professor 16 August 2015 INDIVIDUAL CASE STUDY NEW LINE IN MOBILE PHONES 1. Identify the principal benefits to customers which derive from a mobile phone. What differences are likely to exist between market segments? Figure 1: Evolution of Mobile Phones – the image shows a line-up of famous mobile phone brand

    Words: 2791 - Pages: 12

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    Mcbride's Financial Services

    McBride's Financial Services Bryan Mills BSA 310 09-03-2012 Donn Leiske McBride's Financial Services McBride Financial Service is a low cost mortgage service that is using new technology. McBride Financial Service is a start-up regional mortgage lender headquartered in Boise, Idaho. The firm will specialize in conventional, FHA, and VA loans for home purchasing and refinancing. McBride Financial Service has locations in five states Idaho, Montana, Wyoming, North Dakota, and South Dakota and

    Words: 1018 - Pages: 5

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    4p’s Analysis of Apple’s Iphone 5

    4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the

    Words: 3817 - Pages: 16

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    Cialis

    What is product differentiation? Product differentiation comes in different ways: form, features, customization, performance quality, durability, reliability, etc. Some examples: Many products can be differentiated in form—the size, shape, or physical structure of a product. Most products can be offered with varying features that supplement their basic function. Marketers can differentiate products by customizing them as well. Most products occupy one of four performance levels: low, average

    Words: 566 - Pages: 3

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    4p’s Analysis of Apple’s Iphone 5

    report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating

    Words: 2861 - Pages: 12

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    Contracts

    mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications (YOUR COMPANY) delivers mobile apps and mobile websites on every platform. (YOUR COMPANY) will put you in front of your customers on devices they access most with information and tools that make it easy for (YOUR COMPANY) to connect with their mobile audience. (YOUR COMPANY)’s commitment to reaching their audience with targeted mobile marketing will

    Words: 1366 - Pages: 6

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    Marketing Mix

    in the tangibility continuum. The chosen service product is further analyzed and given methods of how to improve the tangibility of it. Chapter 02 Product levels Introduction of 5 product levels In the 1960's, the economist Philip Kotler changed the perception of marketing. He described what marketing is rather than what marketers do, thereby changing marketing from a departmental specialization into a corporate wide doctrine. For Kotler, marketing was a 'social process by which individuals

    Words: 3338 - Pages: 14

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