smaller scale they have some of the hamburger market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a
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CHAPTER 1: 1.1 Introduction Strong brand equity had become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. The research focused on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a
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MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM
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INTRODUCTION KFC (the name was originally an initialize for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. KFC was founded
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three concepts of KFC, Pizza Hut and Taco Bell (the “Concepts”), the Company develops, operates, franchises and licenses a worldwide system of restaurants which prepare, package and sell a menu of competitively priced food items. Their restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Their goal is to continue to build three global, iconic brands that people trust and champion. They are evolving KFC, Pizza Hut and Taco
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McDonalds marketing plan University of Victoria 07/13/2012 Daniel Carter [pic] Table of contents Page 0 = Cover page. Page 1 = table of contents. Page 2 = executive summary. Page 3 = Introduction & Background Pages 4-6 = Competition analysis. Page 7 = References. Pages 8 = Appendix. Executive Summary McDonald’s brand is one of the best
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of the fastest growing fast food market of the world. It is estimated to be nearly worth of 41.3 billion USD and it is a healthy growing industry at a compound annual growth rate (CAGR) of 11%. The Organized Food Service Industry is worth $13.79 bn (approx. 33% of total Indian Food Service Industry), which is growing towards at 17%. (Industry report 2014) By year 2017 this bench marks will reach by other category, like as follows: (Ref) Category | Current Market Share | Compound Annual Growth Rate
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towards the growth and progress of an organisation. SKILL SET * Experienced (more than three years), competent and hardworking professional with excellent Customer service skills and a methodical approach to responsibilities with more than two years of professional experience in a reputable Companies such as, KFC, Al warid Telecom and International store. * Worked as a student ambassador at Southampton solent university. * Fully aware of security issues concerning stock in relation
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Greenberg was trying to decide on a set of appropriate strategies for the future in order to reverse the declines and to stay ahead of competition. The Fast-Food Industry Years of profit drains and flat sales are driving fast-food chains to find new marketing strategies to compete in a mature market. While McDonald’s and most other hamburger chains continue discounting and offering a variety of new products to attract customers, they also seek to shed their “cheap and greasy” image with new store designs
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attends about them. Human resource planning very helpful to manages employees because it based on various reasons. Recruit and selection process help to fire best person for the vacant position but this report discuses various effectiveness about it with KFC and P&G. Assume that company fired new employee, after then the company must monitor his or her performances. Not only for new employee. HRM department should examine performance level every employees and should motivation them. Report proposes Maslow‟s
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