FACTORS INFLUENCING DINING EXPERIENCE ON CUSTOMER SATISFACTION AND REVISIT INTENTION AMONG UNDERGRADUATES TOWARDS FAST FOOD RESTAURANTS CHOW KENG YONG DICKSON ONG CHEE SIANG THAM WAI LOK WONG YIN KUAN BACHELOR OF INTERNATIONAL BUSINESS (HONS) UNIVERSITI TUNKU ABDUL RAHMAN FACULTY OF ACCOUNTANCY AND MANAGEMENT DEPARTMENT OF INTERNATIONAL BUSINESS APRIL 2013 FACTORS INFLUENCING DINING EXPERIENCE ON CUSTOMER SATISFACTION AND REVISIT INTENTION AMONG UNDERGRADUATES TOWARDS FAST
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Name Of The Service: Bones n Brains --- A Horror Restaurant Service Is: The motto is "FUN FOR THE YOUNG DEVILS”. The horrifying environment. Dracula, Vampires, and others at your service. Foods with a new touch and names. Amazing way of serving food. Offering a unique and affordable way of celebrating special occasions. Objective Of The Project (Mission): A new, impressive way of capturing the target market with the help of perfect marketing mix. Finding
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companies is one of the leading business institute of Bangladesh. We have prepared report is based on “Business Plan on “Pran Juice Company”. We are thinking about launching a new juice “pran sugar free smoothy”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. To see the market need and wants we prepared a questionnaire made by pran juice company. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some
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Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways
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Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways
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1.1 Introduction Eastman Kodak, commonly named as Kodak. Kodak was founded by inventor George Eastman in 1880. Kodak is an American multinational imaging and photographic equipment, materials and services company headquartered in Rochester, New York, United States. It is a New York Stock Exchange listed company. Kodak operates in over 150 countries, approximately 80,000 employees worldwide. Over the year, Kodak in the image shooting, sharing, output and display areas has been a world leader. One
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1) The cultural environment of a country is best defined by which characteristics? C) attitudes, beliefs, and values 2) Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend? A) "vegetarianism" represents a value, "dislike McDonald's" represents an attitude 3) There is nothing inherently "good" or "bad" about any color of the spectrum and
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table of content External Analysis: 2 Macro environment: 2 Meso environment: 5 Internal Analysis 7 SWOT Analysis Pepsi case: 9 Objectives 10 Marketing Strategy 10 Marketing Plan 12 Product 12 Place 14 Price 14 Budget & Control 15 External Analysis: Macro environment: The environment is constantly changing and therefore also influencing PepsiCo’s operations. Environmental changes which are not directly involved with the company but do influence it can be put in six categories:
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Success Company Summary • Business History • Business Ownership • Business Location and Operation Services & Products Marketing Analysis Summary • Target Market Segment Strategy • Market Segmentation • Service Business Analysis • Competition & Buying Patterns SWOT and Critical Success Factors • Strengths • Weaknesses • Opportunities • Threats Strategy and Implementation Summary • Competitive Edge • Marketing Strategy • Sales Strategy • Support for the Sales Strategy Management Structure • Personnel Plan
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from different regions’ specialties that the price will be competitive with other restaurant in the area. Serving the freshness and delicious Filipino food. The service will be relaxed and very friendly to attract Customer. Most Important to us is our Financial Success and we believed this will achieved by offering a high-quality service and excellent delicious culture Filipino Food with interesting twist and produced net profit by the end of the year. 1.1 OBJECTIVE * To give more life to
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