Subway Restaurant Marketing Analysis And Research

  • Subway

    sales or marketing department, who works with an advertising agency. A large company will often set up its own department, whose manager reports to the vice president of marketing. The department’s job is to propose a budget, develop strategy, approve ads and campaigns, and handle direct-mail advertising, dealer displays, and other forms of advertising. Subway corporate posited itself as a more health-conscious restaurant. Much of Subway's rapid growth can be attributed to its somewhat unique

    Words: 1080 - Pages: 5

  • Subway

    Strengths: Subway Restaurants is one of the leading submarine sandwich franchise based in the United States and having presence in more than ninety five countries having over 30,000 restaurants all over the world. The growth rate of the company has been increasing year after year. Subway has established itself in the fast food industry having brand recognition all over the world. Due to its great strategies the company has become the leading franchise in the United States in a very short

    Words: 376 - Pages: 2

  • Subway Marketing Plan

    Subway in Japan Outline 2.1 Situation Analysis 2.1.1Target market analysis 2.1.2 Primary target market 2.2 SWOT Analysis 2.2.1Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4Threats 2.4 Competition Analysis 2.5 Keys to success 2.6 Macro environment analysis 2.6.1 Economy 2.6.2 Culture 2.6.3 Politics, Rules and Regulations 2.6.4 Technology 2.7 Marketing objectives 2.7.1 Financial objectives 2.8 Positioning strategy 2.9 Marketing mix strategies

    Words: 3094 - Pages: 13

  • Marketing Research

    "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (Our Mission, para 2). Research Importance According to American Marketing Association (2011), "marketing research is the function that links the consumer, customer, and public to the marketer through information

    Words: 1001 - Pages: 5

  • Subway

    -Store Locations 3500 3000 2500 2000 1500 1000 500 0 1994 1996 1998 2000 2002 2004 Open C-store/Truck Stop Locations Subway® Restaurants in Convenience Store/Gas Station Locations Stop-N-Go Convenience Store, Quincy, MI USA Esso C-store/Gas Station Exterior, Brampton, ON, CAN Esso C-store/Gas Station Drive Thru, Brampton, ON, CAN Shell C-Store/Gas Station, Interior and Exterior, Ennis, TX Shell C-Store, Interior and Exterior, Bushnell, FL Jared with the Troops in Cuba

    Words: 433 - Pages: 2

  • Marketing Research

    . The author of this paper will also analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics. Importance of Market Research Armstrong and Kotler (2011) stated, “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (p. 106). The ultimate importance of marketing research is to determine what the consumer

    Words: 1138 - Pages: 5

  • Marketing Research

    employees for restaurant • Provide outdoor dining zone • Advertise opening of a new restaurant Milestones 1. Permission and license for new business activity is acquired on December 28, 2011 2. Purchase contracts were made on February 25, 2012 3. Courtyard reconstruction is completed on May 2, 2012 Technical requirements 1. The restaurant building should be located in Tashkent city 2. Daily transportation (e.g taxi, bus, subway) 3. Computer and network tools

    Words: 4343 - Pages: 18

  • Subway

    ...............................................6 VII. Attachments ………………………………………………………………….11 VIII. References …………………………………………………………………...13 Telecommunications and Networks-Benefiting from Video Conferencing – 3 I. Executive Summary This research paper expounds on telecommunications and networks on how a company can benefit from using video conferencing. This paper also discusses Amtrak’s implementation of video conferencing with the purpose of saving on company wide business

    Words: 1310 - Pages: 6

  • Marketing Research

    the importance of competitive intelligence. Importance of Marketing Research Kudlers fine foods must focus on marketing research to introduce new products and find out customers’ needs and wants. Kudlers fine foods create a plan, accomplishing this specific task of creating a marketing strategy in a process of six steps. These include problem definition, developing an approach to problem, research design formulation, fieldwork, data preparation and analysis, report generation and presentation

    Words: 738 - Pages: 3

  • Marketing Research

    . As discussed knowing the competitor is a very important part of marketing. This research is called competitive intelligence and analysis. Kudler can use competitive intelligence to help further develop their marketing strategies and tactics. Sun Tzu was a Chinese military strategist who wrote a treatise on the Art of War. His thoughts can now be applied to not only the military leaders but business leaders as well. “If you are ignorant of both your enemy and yourself, then you are a fool

    Words: 1099 - Pages: 5

  • Case Analysi

    Online Simulation Foreground Reading—Finance Simulation: Capital Budgeting to negotiate agreements in which it received greater than 50% of the net product revenue.  The media  licensing strategy reduced the ongoing advertising and marketing spend requirements for individual  doll brands and generally made the dolls more popular among consumers.   New Heritage’s Corporate Strategy  New  Heritage’s  CEO  considered  the  company’s  distinctive  skill  to  be  its  management  of  the

    Words: 2246 - Pages: 9

  • Hotel and Restaurant Research Strategy

    Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally, hospitality refers to jobs in the hospitality industry, such as hotels, restaurants, catering, resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship process between the hotel and a guest

    Words: 480 - Pages: 2

  • Marketing Research

    Marketing Research Nick Thakurani July 29, 2012 MKT/421 Mrs. Stephanie Burns Kudler Fine Foods is a high-end specialty food store located in the San Diego metropolitan area. The have three locations: La Jolla, Del Mar and Encinitas. All these locations are beautifully designed boasting an 8000 square feet space in fashionable shopping centers. Kudler Fine Foods is currently looking into improving and possibly expanding operations by introducing aggressive marketing

    Words: 1146 - Pages: 5

  • Marketing Research

    importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Areas where additional market research is needed as well the importance of competitive intelligence will be identified and discussed. According to Armstrong and Kotler (2011), “Marketing research is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization” (p. 106). The importance of marketing research is to determine what

    Words: 337 - Pages: 2

  • Marketing Research

    focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99

    Words: 2481 - Pages: 10

  • Marketing Plan - Sushi Restaurant

    Marketing Plan for Masamoto Sushi & Asian Grill Situation Analysis Company Analysis Masamoto Sushi & Asian Grill is a local restaurant which focuses on offering fresh, affordable, healthy and unique Asian cuisine for the suburban food enthusiasts. It is conveniently located on Route 202 in the Keystone Plaza shopping center within the suburb of Chadds Ford, PA. It was founded in the fall of 2007 by executive chef / owner Johnny Cai. Masamoto's offer dishes from multiple Asian styles

    Words: 2873 - Pages: 12

  • Restaurant

    some insight into many issues and some value for the management of Thai restaurants. The primary goal of the study was to increase awareness of the areas in which the owners or managers of Thai restaurants in the U.S. could be further improved. This case study utilized the qualitative research methodology. All of interviewees are owners or managers of Thai restaurant in the U.S., a total of 10 participated in the study consisting of 9 owners and 1 manager. Data for the study was collected from

    Words: 4197 - Pages: 17

  • Marketing Research of Subway

    , 5th European Edition, Prentice Hall. 6. Kumar, R. (2010). Research Methodology: A Step-by-Step Guide for Beginners. (3rd ed.), SAGE Publications Ltd. 7. Lancaster, G. & Reynolds, P. (2005). Management of Marketing, Burlington: Butterworth-Heinemann. 8. Mindtools (2007). SWOT analysis: discover new opportunities. Manage and eliminate threats Retrieved February, 12, 2008 from www.mindtools.com/pages/article/newTMC_05.htm 9. Moeen, H. (2010). Marketing Strategy in Subway. Retrieved

    Words: 4145 - Pages: 17

  • Marketing Research

    . All these problems led to a decline in the stock price of the company. It was also reported that while founder Anji Reddy wanted to make DRL an innovative research-driven company focused on producing low-cost medicines, the younger generation led by son-in-law GV Prasad (CEO) and son Satish Reddy (COO) sought to make DRL a generics-driven global giant. In light of the problems, the challenge before DRL's management was how to stem the rot and orchestrate a turnaround. | | On July 22, 2011

    Words: 1901 - Pages: 8

  • Subway

    the value of serving well –made and high quality sandwiches along with top notch customer service. Other key things Fred learned early during his business venture was the importance of keeping your operating expenses low and finding good locations for new restaurants. Today Subway is a chain restaurant with more than thirty seven thousand sandwich shops around the world. The marketing strategy at Subway focuses on the fresh, healthy, and custom made in front of you sandwich consumers want

    Words: 1250 - Pages: 5

  • Marketing Research

    mainly undertaken in order to know the brand preference in medicins with special reference to cipla ltd in hyderabad. After collecting the required data for this research study through a detailed survey of target audience and the distribution channel members in the trade, an in depth analysis has also been carried out by applying various statistical tools and techniques and the finding, inference and their interpretations along with certain feasible recommendations and suggestions for

    Words: 10686 - Pages: 43

  • Subway

    SUBWAY® FAQs 1. Who founded the SUBWAY® restaurants? When and where did the first restaurant open? In 1965, SUBWAY® restaurants was founded by 17 year-old high school graduate Fred DeLuca, along with family friend Dr. Peter Buck. The first restaurant opened in Bridgeport, Connecticut, USA in 1965 and was called Pete’s Super Submarines. The first franchised SUBWAY® unit opened in Wallingford, Connecticut. 2. Where is the company headquarters? The company headquarters is located in Milford

    Words: 1012 - Pages: 5

  • Marketing Research

    INTRODUCTION Marketing research forms an important component in getting ahead from the competitors. It is important for every company to do marketing research in order to form a strategy for analyzing the current market conditions. While formulating the strategy for a business, marketing research forms an important part of it. MARKETING RESEARCH – MEANING The term marketing research consists of two words – marketing and research. The activities which include buying and selling are termed as

    Words: 260 - Pages: 2

  • Marketing Research

    To make another approach and investigate more, we will run a One-way Anova analysis between the same variables. 13 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table 5.2 One-Way Anova Analysis with changes in visits to FFR vs Health concerns of customers Level of Significance McDonald’s Subway X X 0.005 0.037 X 0.009 0.000 0.043 X 0.047 X X 0.031 X Company Current of health and nutritional info. Read nutritional labels Find nutritional content of

    Words: 6651 - Pages: 27

  • Restaurant Marketing

    product portfolio (for survival and growth strategy) * Stage 5: Preparing a strategic marketing plan 3. Growing a business requires setting short – and long – term goals. Often the short term goals are the steps necessary to achieve the longer-term goals. Choose related areas such as advertising and revenue, and base short- and long – term goals within these categories. An example of a short-term goal is to increase the advertising budget each month for the next three months. An example

    Words: 964 - Pages: 4

  • Subway

    29/08/2013 Erick Josué Guillén Manzano Enterprise Development G1 Khoo Hock Seng Subway improvement During this Essay there will be analyzed and proposed options to grow Subway outlet in campus. Subway is an American fast food restaurant franchise that offers sandwiches, made on freshly baked bread and prepared just as you want it, with a wide assortment of meats, cheeses, vegetables and toppings. They also offer wraps, delis and salads, potato chips, baked cookies and choice of

    Words: 742 - Pages: 3

  • Marketing Research

    Answer and be prepared to discuss the following points: * How have Portakabin used MR to develop their market position? Portakabin used marketing research to develop their marketing position by using primary research (data collected in the field, directly from the customer) and secondary research (data that already exists or may have been collected for another purpose). GOOD! * How could MR data be leveraged by R&D at Portakabin to develop products? After research its up

    Words: 719 - Pages: 3

  • Marketing Research

    Jeremy C. Smith MKT 410 October 29, 2013 Professor: Dr. Mu Do questions on page 146, Questions: 1, 2, 3, 4, 5; Do questions on page 210, questions: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11. 1.) What are the major differences between quantitative and qualitative research? The objective of qualitative research is to gather in-depth understanding of human behavior, in order to find out the reasons which make the person behave in that particular way. This form of research relies more on quality

    Words: 402 - Pages: 2

  • Marketing Research

    According to Kotler and Armstrong (2009), “marketing research is the systematic design, collection, analysis and reporting of relevant to a specific marketing situation facing an organization.” Marketing research provide insight to the company about customer satisfaction, motivations, purchase behavior. It also assesses promotion, pricing distribution effectiveness. Marketing research is a critical component to make good decisions. All marketing decisions should be supported with research

    Words: 301 - Pages: 2

  • Subway

    we can say that the subway is very fast growing restaurant in China then others. Source:- Who is McDonald’s biggest threat? Cahill B. (2013) The best way for the Subway to enter in China market was franchising. Subway can also use FDI. It is the best way to control and have a link with other headquarters. It is the best way to manage the business, but it takes so much time to do research and make the decision and all. It also needs so much money to provide the facilities. So, in the

    Words: 654 - Pages: 3

  • Marketing Research

    nutritional value of the food is of equal importance. This is similar to quality of food because people assume that nutritional value is somewhat related to the quality of food. Subway has taken a step towards this factor by including salads and other nutritional food items in their menu. CHAPTER 3 SWOT ANALYSIS SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a

    Words: 4963 - Pages: 20

  • Marketing Research

    five steps of market research, utilizing competitive intelligence and analysis, and determining consumers’ needs and desires through research, conversation, and a survey will allow continued success for Kudler Fine Foods. An expansion is inevitable as is success when following the allowed guidelines of marketing research and analysis. Introduction Kathy Kudler, the founder of Kudler Fine Foods, loved to cook gourmet foods as a way of relieving the stress from her position with a defense

    Words: 1463 - Pages: 6

  • Marketing Plan for a Restaurant

    changes in order to create a proper marketing mix (Lamb, 2014). Because consumers differ in age, education level, income, and taste, this restaurant will have to consider it can’t always fill the wants and needs of every consumer group. Therefore, as marketing manager I must research which consumer groups the restaurant will serve and then the restaurant will be able to develop products and services modified to meet their needs. This restaurant is well-known in the local community. It caters to the

    Words: 4872 - Pages: 20

  • Subway

    differentiation strategy is also costly to imitate and non-substitutable. Subway building core competence use value chain analysis to understand the parts of its operation that create value and test whether to help them to implementation of chosen business-level strategy . They have steps taken to improve business during dinner and late night sales and marketing to children.Their nutrition factors- fresh and so much healthier than others. More value for money improving quality will increase

    Words: 5915 - Pages: 24

  • Business Analysi

    arrived with the acquisition of NeXT Step Computers Inc. in 1997 and its CEO, Steve Jobs. So, how did the company that invented the personal computer find itself in this situation, and how did it recover? An environmental analysis of Apple’s corporate history will examine the reasons including its competition with Microsoft, leadership changes, predatorial marketing and pricing practices, and the proliferation Intel chips and boards. Finally, to understand Apple’s recovery it is vital to

    Words: 3798 - Pages: 16

  • Subway

    aspecific area like food committee, decoration committee, packagingcommittee etc. In every outlet these are under the overall supervision of theofficial in charge. 13. ORGANIZATIONAL CHART 14. ORGANIZATIONAL STRUCTURESubway is an American restaurant franchise that primarily sells submarinesandwiches (subs), salads, and personal pizzas. It is owned and operated byDoctors Associates, Inc. (DAI). Subway is one of the fastest growingfranchises in the world with approximately 34,003 restaurants in

    Words: 1806 - Pages: 8

  • Marketing Research

    Marketing Practice Marketing Survey report on Dental Practice for Kids Submitted by: Maria Pokidaeva Date:20 November 2014 Table of Contents: * Aims and Objectives 3 * Introduction 4 Consumer Buyer Behaviour * Methodology 7 * Main Body 12 * Analysis/Findings 13 * SWOT Analysis 14 * Conclusions & Recommendations 15 * Bibliography 16 * Evidence of Research 17 Aims and Objectives Instructions have been given to the report writer to carry out a marketing

    Words: 3035 - Pages: 13

  • Subway

    , February 22, 2013: Sony India is pleased to announce Katrina Kaif as its Brand Ambassador for Xperia range of Smartphones. The appointment of Katrina comes at a time when Xperia plans to magnify its presence and this association is expected to boost the brand’s visibility in India. Mr. Tadato Kimura, Head, Marketing, Sony India. “We are looking to capture more of the youth market and believe Katrina is an adept choice as she is widely admired as a youth-icon. Her charismatic personality epitomises

    Words: 575 - Pages: 3

  • Marketing Research

    your findings suggest marketing strategy (marketing mix – 4Ps) ▪ Provide your recommendations based on SWOT and Porter’s 5 forces. VI. BUDGET and GANTT CHART (be realistic) ▪ Propose budget plan (include all costs, tax, your profit, etc…); ▪ Produce a time-line to accomplish the proposed market research; Executive summary This paper provides the depth analysis on conducting real market research on a fish industry. The report

    Words: 1341 - Pages: 6

  • Job Analysi

    psychologist have made many improvement in the work place. The above pioneers and many industrial/organizational psychologist today have made industrial/organizational psychology what it is today, and as we continue the field will continue to grow. 2. Explain why industrial/organizational psychology should be considered a science. Include an explanation of how descriptive and inferential statistics are used in I/O research. One should believe that Industrial/Organizational psychology

    Words: 2421 - Pages: 10

  • Marketing Research

    Project Student Land Research to Prepare for Student Land Website launch in Perth A Research Proposal Prepared for: Holiday Land Prepared by: Brandon Banesely Bullah Dynamic Marketing Research Consultancy (DMRC) Email: skid-87@hotmail.com Starting Date: 29th October 2014 Ending Date: 26th November 2014 1. INTRODUCTION Holiday Land is one of the largest privately owned online travel companies in Australia, focusing on the higher margin travel market. It’s based in Perth

    Words: 575 - Pages: 3

  • Subway

    : The Two-Year versus Four-Year College Enrollment Decision.” In Choices and Consequences: Contemporary Policy Issues in Education, Ronald G. Ehrenberg, ed. Ithaca, NY: ILR Press, 1994. St. John, Edward P. “Price Response in Enrollment Decisions: An Analysis of the High School and Beyond Sophomore Cohort.” Research in Higher Education 31(2):161 (1990). St. John, Edward P., and Noell, Jay. “The Effects of Student Financial Aid on Access to Higher Education: An Analysis of Progress with Special

    Words: 24599 - Pages: 99

  • Subway

    Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013

    Words: 2248 - Pages: 9

  • Marketing Research

    MARKETING RESEARCH Part 1: Case study on « St. Andrews Medical Center”. Answer the 3 questions at the end of the case study. 1- The decision problem of the article « St. Andrews Medical Center” is: Increase the amount of patients treated by St. Andrews Medical Center. 2- The research problem is: Measure the Medical Center’s popularity and effectiveness in treating patients. 3- The research should be focused on individuals and the effectiveness of the center’s marketing department

    Words: 609 - Pages: 3

  • Marketing Research

    Marketing Research Take Home Final Examination Name: Ma. Cristina Abella Course/Year: BSBA-MM 3 Case 1. Kendalures Requirement: Design the questionnaire for the fishermen who will use the lures. Develop a set of 20 questions maximum. The questions should be a variation among open-ended and closed-ended questions (i.e. dichotomous, multiple responses (with rating scales if appropriate)). The questionnaire should be formatted that is inclusive of all the prescribed parts of a

    Words: 1669 - Pages: 7

  • Marketing Research

    continue being profitable. In any business, whether it be new or old, it is critical for the business to have a marketing plan that is always being re-structured to stay ahead of the competitors and draw the right demographic of buyers to the company’s product or service. One of the main & essential parts in a marketing plan is conducting the proper research methods to find out the pertinent information needed to market a product or service. Not only is this research necessary at the

    Words: 1342 - Pages: 6

  • Subway

    Performance Assessment Of Subways Mission And Strategy Business Essay In this project, I have discussed all the aspects of Subway restaurant. I have explained the introduction, history, strategy, mission statement and objective of the Subway. I have described the criteria of performance management and the important issues of the organization. And how Subway can meet their future needs adopting new strategies ideas and feedback given by the people is included in this report. Introduction of

    Words: 1568 - Pages: 7

  • Marketing Research

    and ever-changing. d. An important change that has been occurring in marketing research in recent years is the transition from a total marketing intelligence perspective to a specific problem perspective. e. They are all false. e 8. Which of the following is TRUE? a. Opportunities in marketing research are only open to people with statistical analysis and interpretation skills. b. Marketing researchers need good oral and written skills

    Words: 1331 - Pages: 6

  • Marketing Research

    business we need to know what business is the most successful and make the most income compare with other business of the same management. We have to analyses the impact of marketing trends and customer’s needs. Then the keywords of this research are “Improve the current business to make more profit and satisfied customers” 2. Aims and objective Our objective is very clear. Maintain the good business to make more profit and satisfied customers 3. Background analysis D.A. Garden Supplies

    Words: 1561 - Pages: 7

  • Marketing Research

    level of students in the IFMR, as well as ways to improve the fitness level and what exercise they do on regular basis to maintain their physical health. Moreover, a research objective is to collect statistical information of the students and the factors influencing exercise participation & non-participation. The data that was received from the questionnaires and the responses were further analyzed through statistical analysis with the help of SPSS. INTRODUCTION The report details the analysis

    Words: 1512 - Pages: 7

+
-