9-803-096 REV: MAY 9, 2005 MYRA HART MICHAEL J. ROBERTS JULIA D. STEVENS Zipcar: Refining the Business Model It was October 14, 2000, and Robin Chase was leaving yet another meeting with potential providers of capital for her fledgling venture, Zipcar. Chase was CEO and cofounder of the company, which she and Antje Danielson had started some 10 months before. The idea behind Zipcar—a sophisticated form of car sharing—was simple, yet potentially revolutionary. Chase and Danielson had conducted
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Zipcar is an innovative rental car service company –their innovation must exploit hourly car-renter-needs with unique some IT activities such as RFID, GPS, Apps, and Wireless technology. Zipcar’s strategy with its unique IT activities, including Zipstars or Ziptrips that are social networking technologies, must create more customer values and its creation should be sustainable Zipcar's growth. Also, details are following answers of Discussion Questions; 1. Threat of new entrants –are hard to
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counties all over the world, they are in the united states, Europe, latin America, Canada, and I believe they are looking for expanding in Australia The picture that you see on the right is a picture of a zip car wondering the streets of London 2 Zipcars target market is mainly us Young adults College students Who don’t own a car They offer a wide rage of cars, from bmws to Volvos so you can pick whatever you want whether it was the low end commercial use or the high end leisure use They are
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zi9-605-054 REV: JUNE 30, 2005 FRANCES X. FREI Zipcar: Influencing Customer Behavior Anita Karr frantically gathered everything she needed for her road trip: water, her favorite “mix” CD from Javier (the ex-boyfriend), ear plugs. After years as a struggling musician her sister was making her debut as the new drummer for No Bags to Check, a performance art/hard rock band that was gaining momentum on the East Coast college circuit. The venue for this breakthrough in her sister’s career was
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Zipcar: Influencing customer behavior Zipcar provides its members, who it has dubbed “ Zipsters”, the freedom of on demand access to a fleet of cars at any hour of the day or night. The fleet of vehicles is parked conveniently in the Zipsters’ neighborhoods or any Zipcar locations without the costs or hassles of car ownership. There is an estimated 10 million driving age residents, commuters and university community members near these locations so Zipcar provides convenient access to all of them
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Assignment ZipCar Evaluate this potential venture and the progress that Chase has made. For the purpose of evaluating the Zipcar business venture I made use of the format of the Salhman article named “How to write a great business plan.” Hereby, a business framework should systematically assess four independent factors critically to every venture namely; The People, The Opportunity, The Context and an overview of possible risk and the reward for coping with these risks effectively. After shortly
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Zipcar Upon receiving first round financing of $1.3 million, Zipcar is, as CEO Robin Chase describes, “poised for action”. The measures that the company intends to take moving forward will likely determine its future viability as the dominant player in the relatively untapped market of car sharing in North America. Currently, Chase is testing the concept in the single market of Boston, and has ambitious goals to break into other markets along the East and Mid-coast by the end of next year. Having
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Zipcar, is an innovative car sharing company, founded by Antje Danielson and Robin Chase. In Cambridge Massachusetts, 2000. The business model consist in an immediate, electronic, car rental reservation, using mobile phones. Users can reserve a car at any time, in over 400 college campuses and over 50 airports. Zipcars are located in different areas of USA, Canada, UK, Spain, Austria, France and Turkey. Users have to join using their credit card and wait for an approval, then reserve the desired
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Case Analysis: Zipcar Business Model: Application in the US of a car sharing service that provides customers (that can not own a car or do not want to own a car) access to an automobile at defined parking spots by daily or hourly billing. SWOT Analysis: Strengths | Weakness | * Business in a niche market (blue ocean) with a viable concept (sharing that allows save money to customers) * Starting at a very suitable location for the strategy (Boston) * Easy of use and environmentally
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9-803-096 REV: MAY 9, 2005 MYRA HART MICHAEL J. ROBERTS JULIA D. STEVENS Zipcar: Refining the Business Model It was October 14, 2000, and Robin Chase was leaving yet another meeting with potential providers of capital for her fledgling venture, Zipcar. Chase was CEO and cofounder of the company, which she and Antje Danielson had started some 10 months before. The idea behind Zipcar—a sophisticated form of car sharing—was simple, yet potentially revolutionary. Chase and Danielson had conducted
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