...What is an aim? The act of aiming or directing anything at or toward a particular point or target. This is from http://dictionary.reference.com/browse/Aim What is an objective? Being the object or goal of one's efforts or actions. This is from http://dictionary.reference.com/browse/Objective My own definition... ...Of an aim is something you go for, like a goal in life or something to work for. Example my aim last month was to save up for an Xbox 360 and I achieved the aim. Companies use aims and objectives to become more successful, for example Alton towers make £100,000 a year, but next year they aim to make £150,000. Aims and objectives of Tesco are... 1. To maximise sales 2. To grow and maintain the number one retail company in the U.K 3. Tesco wants to outshine their competitors and remain the market leader 4. The main aim of Tesco is to maximise profit 5. To provide goods/services that is cheap and affordable to consumers or the public. This is from: http://www.onestopfaqs.com/faqs/2901 Aims and objectives of McDonalds are... McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially responsible company and provide good returns to our shareholders. The company aims to provide its customers with food of a high standard. This is from: http://www.ask.com/questions-about/McDonalds-Objectives Aims and objectives of coca cola are... The aim and objective of Coca-Cola Enterprises is to be the best beverage sales...
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...Assignment 3 Aims and Objectives Notes on Aims and Objectives 1. Business Aims These are the long term goals/intentions of a business to develop in a certain way. Their purpose is to create a common vision to which everyone in the business should strive to work. 2. Mission Statement This is a qualitative statement of the organisation’s aims. It aims to motivate those within the business and to convince those outside of its commitment and sincerity. It communicates the culture, purpose, philosophy and focus of the organisation. It provides employees with a justification for their work. 3. Objectives These are the targets/goals, derived from the aims, which the company should achieve to fulfil its aims. They are intermediate goals. They are specific and measurable. Examples include: • Maximise the amount of profit earned by a company • Maximise shareholder wealth/income • Increase the size of the business • Diversify to spread risk • Focus on core products • Increase market status • Produce a high quality product Corporate objectives often refer to profits increase; return on investment of 205 p.a.; positive cash flow; increase in sales revenue of 5% p.a.; improve shareholder value by increasing earnings per share by 10% p.a.. Functional (or departmental) objectives refer to how the area contributes to the corporate objectives. Primary objectives are the ultimate long term gaols of the business. Secondary...
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... | | Table of Contents Aims and Objectives: 2 Review of Current State of Proposed Area: 4 Major Milestones and Deliverables: 5 Scientific Risk Analysis: 7 Resources Needed and Architecture: 8 Architecture 9 Ethical, Legal, Professional Issues and Academic Misconduct: 10 Code of Ethics: 11 Bibliography 11 Aims and Objectives: The main of this study is to develop software that will allow voice command to be converted into text and then to be displayed on the output monitor or to be converted into command to perform a particular action, the primary aim will be to perform adequate amounts of research in the field of voice recognition in order to develop such tool that can be used to convert speech to text and voice to text command for a particular system to perform a task. The main objectives to achieve this will be to have a clear development plan with a clear software development cycle, having the software development cycle will not be enough on its own and constant monitoring of the development will be very critical objective in order to achieve the aim. The first aim will be to perform enough research in order to decide if there is a scope with in such development, there will be few objectives with in this some of the objectives will include performing thorough search to see if there is any demand with in such type of software, as...
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...Assess whether a business meets its aims and objectives D1 In this assessment I will look at Tesco and how its aims and objectives are being met or not for 2012, the following assessment has taken information from Tescos own website on its financial and annual review report. 2012 has been a challenging year for the leading supermarkets due to high fuel costs, high taxes, real incomes not growing so people are adjusting their shopping habits. The UK's biggest supermarket chain, Tesco, has reported its first fall in profits since 1994. Pre-tax profit for the six months to 25 August came in at £1.7bn, down 11.6% from the same period last year. The fall in profits was largely due to spending on the retailer's £1bn investment programme to improve its UK stores, which was announced by chief executive Philip Clarke in April. Mr Clarke put that down to the investment programme, which has already put 8,000 additional staff in existing stores at a cost of £200m a year. He also said that the Everyday Value range was growing fast due to the pressure being felt by customers. "They tell us they're resigned that this is the new norm. They don't have great expectations that things are going to improve in the short term," Tesco is investing £1bn in its UK stores and the money is beginning to show, although little of it is revolutionary. Modest profit growth is observed through 2011/2012 due to challenging economic conditions, strong international growth at the offset of reduction...
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...Introduction: This is a report to assess whether the sports entertainment company WWE is meeting its aims and objectives. It will show what WWE are currently doing to meet the Initiatives they have set. Evidence for this report is from the company’s current business issues site http://corporate.wwe.com/ this includes company statistics and slideshows for people to view. I have also viewed a conference which is called WWE business partner summit. Ownership for this company is publicly traded company and has Shareholders. They are an international business as they do their programming in 145 countries and 30 languages and reaches more than 500 million homes around the world. Aims and Objectives Recently the company had rebranded themselves from World Wrestling Entertainment to just the WWE knocking out the words wrestling will help in order to open more things and enter into all audiences homes on their TV other than just wrestling such as making offices out of USA to make relationships with all types of viewers, this is an example of their aims. In addition they aim to also make a profit and to improve financial results every year. They wanted to expand from the wrestling product by making new products. Also wanted to be more international and building relationships in those countries this can go under having more viewers. After revising their first quarter results WWE have fallen in many areas such as Live Events/Venue Merchandise and Pay‐per‐view “Free Cash Flow declined...
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...their being a various range of them with different degrees of control over the organisation, will disagree with each other from time to time as they will have varies opinions and their view may affect the events happening within the organisations. Disagreements between stakeholders As there are so many different stakeholders in a business all demanding different things, there is no surprise that there are often disagreements and conflicts between the different groups. There are conflicts in some departments more than others. Shareholders and management Sometimes the aim to maximise a business’s profit over rides the objective of shareholders, which will result in large dividend payments for them. It is far more likely that the managers will aim to profit satisfy rather than profit maximise. They will aim to earn satisfactory levels of profits, and then use the remaining resources to pursue other objectives such as diversification and growth. The conflict between these two stakeholders (the shareholders and the management) is referred to as divorce of ownership because the ownership and the control are in conflict. Customers and the business The chances of customers remaining loyal and repeating purchase from the business if the product that they purchase is of poor quality and/ or poor value of money is unlikely. Customers are prepared to complain about the quality of products and after-sales service more than ever before. Businesses have a number of strategies in place...
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...integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. I will be referring to Walkers as my chosen business throughout completing this task. Definition Specific objectives Corporate mission statement Overall vision Their aim is to produce a first class product that everyone enjoys. Business Aims and Objectives What has to be achieved to deliver the vision The objective is to manufacture a quality product to a high standard and become the leading brand in the UK. Marketing Objectives Marketing contribution to the corporate objectives Marketing objectives – ‘maintain market dominance’ Promotional Objectives Promotional tactics to be used, Promotional objectives – ‘Keep the brand exposed and the brand name heightened within the market’. 1. Awareness of the organisation’s aims and objectives and supporting the business aims and objectives: • One way to achieve this is by transforming the organisation’s overall objectives into marketing objectives. This can be achieved through the knowledge of the organisation’s overall mission and sharing the vision with the marketing team. This aim is then broken down into small achievable objectives e.g. to launch technologically advanced products etc. 2. Raising Awareness: • Raising awareness through promotion is crucial to achieving the business aims and objectives as awareness would eventually translate or lead to increase sales or improve sales as repeated...
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...– Define Aims and Objectives Introduction: Businesses set aims and objectives which they would like to achieve. For this task I will define what is meant by the aims and objectives of businesses in different sectors. Mission Statement: • Many organisations have a mission statement. A mission statement is… • The wording may be different depending on the sector. For example in the private sector… • In the public sector… • In the not-for-profit sector… (Use examples of mission statements from the three organisations you are using) Aims and Objectives: • Aims are… (definition, time to achieve, examples are profit maximisation, break-even, survival, service provision, sales, growth, market share, relationships with other businesses) • Objectives are…(definition, time to achieve, how do they relate to aims) • Objectives have to be SMART because… This means…(explain each element) Private Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Public Sector Aims and Objectives: • The organisation that I will write about is…(identify main products/services provided) • The aims of the organisation are… • To achieve these aims, the organisation can set objectives such as… Not-for-Profit Sector Aims and Objectives: •...
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...M1: Stakeholder Viewpoints and their Influence on Business Aims and Objectives In this assignment I will be looking at the different stakeholder viewpoints and I will also be looking at their influence on businesses aims and objectives. So first of all I will state what stakeholder it is, then I will outline the viewpoint of the stakeholder and then I will look at the list of aims and objectives of a business and then I will evaluate which aims and objectives were created to serve this stakeholder. Aims and Objectives: Tesco * Offering customers the best value for money and the most competitive prices. * Meeting the needs of customers by constantly seeking, and acting on, their opinions regarding innovation, product quality, choice, store facilities and service. * Providing shareholders with progressive returns on their investment improving profitability through investment in efficient stores and distribution depots, in productivity improvements and in new technology. * Developing the talents of its people through sound management and training practices, while rewarding them fairly with equal opportunities for all. * Working closely with suppliers to build long term business relationships based on strict quality and price criteria. * Participating in the formulation of national food industry policies on key issues such as health, nutrition, hygiene, safety and animal welfare. * Supporting the well-being of the community and the protection of the...
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...Aims In terms of business the term ‘aim’ is the intention of achieving a goal or to be able to have accomplished something ambitious. For example an aim of a business that is just starting up is to typically maximise profit and to promote their business, whereas in a big business the aims are more likely to be to outcompete other businesses in the market they are both in. Aims are basically targets for the business to achieve and are typically a little ambitious but achievable. Objectives The term objective in business is set at various levels in a business. In other words it is statements of specific outcomes that are to be achieved by the business, it is similar to aim but objectives are more specific and set to be achievable, for example an objective of a business such Apple may be to create high value products so they outcompete other competitors. Aims and objective of Apple For Apple the aims and objectives are as in any business is to become successful by providing the best quality product in the particular market they are in, such as the I phone which is in the top three for mobile phones market and is unique compared to other phone brands in the same industry. Also to maximise profit as that is the primary objective of any business and also to outcompete other companies that are in the same industry so they can have a reputation as the market leaders. Other objectives and aims of apple are to create products similar to other existing products but to have a completely...
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...How does the organisational structure and strategic planning help organisations achieve their aims and objectives? Strategic planning is a systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. In contrast to long-term planning (which begins with the current status and lays down a path to meet estimated future needs), strategic planning begins with the desired-end and works backward to the current status. * At every stage of long-range planning the planner asks, "What must be done here to reach the next (higher) stage?" * At every stage of strategic-planning the planner asks, "What must be done at the previous (lower) stage to reach here?" Also, in contrast to tactical planning (which focuses at achieving narrowly defined interim objectives with predetermined means), strategic planning looks at the wider picture and is flexible in choice of its means. Sainsbury’s: 20x20 Sustainability plan Sainsbury’s 20x20 sustainability plan is what they aim to have achieved by 2020. They aim to double the amount of British foods it sells while also boosting the provision of fairly traded products. It’s also aimed to drive down energy use in supermarkets, doubling the amount of British food sold from the current £4 billion a year and increasing the sales of fairly traded products. This plan costs up to £1 billion and was launched back in 2011. Since then they have managed...
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...Unit 1 – Business Environment P4 - Explain how their style of organisation helps them to fulfil their purposes In this task I will be explaining the McDonalds business, covering how their organisational structures and strategic planning process has helped them to fulfil their purposes and aims. How the structure of McDonalds have helped them to achieve their aims and purpose: McDonald’s organisational structure is hierarchical. This structure consists of multiple levels which means that McDonalds business structure would have a chain of command in the diagrammatic representation of a pyramid, with a large base of workers, who are then supervised by the smaller level above them, who are then supervised by the level above them, until it goes all the way to the top of the pyramid. Basically, anything that can be broken down into layers of levels which range from broad to specific can be considered hierarchical. This organisational structure is best for McDonalds because they are a worldwide fast food restaurant and they need a secure control over the whole business and the hierarchical structure lets that happen. This has helped McDonalds to fulfil their purposes and aims because without a secure control, McDonalds would not be able to function properly. The hierarchy also shows the clear division of work and the lines of control and communication. McDonalds have different functional areas like: finance, marketing, production, customer service, sales and human resources. In these...
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...Aims and objectives It is often useful to consider your research questions in terms of aim(s) and objectives. The aim of the work, i.e. the overall purpose of the study, should be clearly and concisely defined. Aims: * Are broad statements of desired outcomes, or the general intentions of the research, which 'paint a picture' of your research project * Emphasize what is to be accomplished (not how it is to be accomplished) * Address the long-term project outcomes, i.e. they should reflect the aspirations and expectations of the research topic. Once aims have been established, the next task is to formulate the objectives. Generally, a project should have no more than two or three aims statements, while it may include a number of objectives consistent with them. Objectives are subsidiary to aims and: * Are the steps you are going to take to answer your research questions or a specific list of tasks needed to accomplish the goals of the project * Emphasize how aims are to be accomplished * Must be highly focused and feasible * Address the more immediate project outcomes * Make accurate use of concepts * Must be sensible and precisely described * Should read as an 'individual' statement to convey your intentions Here is an example of a project aim and subsidiary objectives: Aim * To critically assess the collection and disposal operations for bulky household waste in order to identify factors, which contribute to performance and technical...
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...Dissertation: A step-by-step handbook, 2nd Edition, Maidenhead: McGraw-Hill OUP. The aim of this session is to learn how to formulate your research aim and objectives which you will explicitly address in your research proposal. Research aim Example 1: e-learning Supposing you want to choose e-learning as the subject of your dissertation, however, you cannot do a dissertation on the general subject of e-learning – your proposal must be focused on its specific aspect. One way of narrowing your topic down is by investigating ‘how academic staff are prepared to cope with e-learning in the university environment’. Even when you have focused on one particular aspect, you cannot just pluck your research focus out of thin air. You need to do some background reading to answer the questions: Why do you want to study this area? What evidence is there that it is an area worthy of study? For example – there could be conflicting reports on the progress of e-learning in the universities. So if you decide to focus on an investigation of how academic staff are being prepared to cope with the challenge of e-learning in the university environment, you need to identify your overall research aim and the specific objectives that you are required to meet in order to achieve your overall research aim. Your overall research aim is a general statement, which tends to derive from the focus of the study. | ...
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...Businesses have different aims and objectives that can change over time. Different types of business aims and objectives An aim or objective is a statement of what a business is trying to achieve over the next 12 months. For example, a business can set itself any of these targets: A new cafe may just aim to survive its first year * survival * increased profit * growth * increasing market share Having an objective is useful because it helps staff to focus on shared aims. A business could instruct its staff to work towards increasing sales by 10% by the end of the year. Different organisations have differentobjectives. Some businesses are run to make as much profit as possible for owners. However, not all businesses aim to make profit. Voluntary organisations such as charities are more concerned with providing a service to others. In most businesses, the owners decide on the objectives for the business. When a business first starts trading it has few loyal customers and no reputation. The most likely objective for a start up business is simply survival. As the business grows and begins to win market share, the aim may shift towards expansion and/or increasing profits. Some owners have a vague idea about their objectives. The best types of objective areSMART. Smart stands for: * Specific: clearly state what is to be achieved, eg increased profits. * Measurable: the desired outcome is a number value that can be measured, eg increase profits by 10%...
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