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Analyzing Persuasive Arguments

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Persuasion is everywhere. Imagine taking a stroll down the street. Billboards right and left - on the side of the bus, inside the subway, and even public washrooms. What is the deal? Advertisers want us to spend money on their products; political candidates want us to agree that their view point is the best for our nation; broadcasters want us to spend our precious time watching their shows or listening to their radio channel; and even post-secondary institutions advertise the myriad of opportunities we can get after graduating from their school. Many of these persuasions are used in ways that are deliberately misleading to sell you something. With the countless of things going on, how would you be able to know what to buy, or where to go? It is not difficult to be deceived in a society that depends on persuasion. The defence against these raids of misleading pitches is critical thinking. Critical thinking is a valuable skill that is not only useful in the classroom but also in every day context. It involves careful judgment before jumping to a conclusion and it helps us determine whether something is worth believing. In the next section, we consider three approaches that can help improve critical thinking. Accordingly, we will discuss weighing the evidence, identifying bias and slanted writing, and identifying fallacies in regards to analyzing arguments.
Weighing evidence
Our decisions to accept a proposition is usually dependent on how we evaluate the source of the information (Halpern, 2014). When the premises have credible sources or familiar sources, people are more likely to accept the conclusion as true than when it is not. However, this is also true when no good evidence is presented - It just needs to sound like it does. Consider all the commercials you have ever watched, and try to think of the ones that tempted you to buy the product. The ShamWow

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