...Study: Creature Care Animal Clinic This case study is about Dr. Barr who is a veterinarian and opens her own clinic. She like most first time owners is having problems managing, organizing, controlling inventory, and staffing employees. She needs to take some time and find out the main goal that she set out to accomplish in the first place. She also needs to understand that not all clinics and the needs of the business are the same and just because one clinic (such as the clinic she shadowed in college) operates on certain hours the needs and availability at another location may need different requirement. The operation management problem that Dr. Barr is currently facing is planning, organizing, and controlling. Planning consist of knowing when to stay open late and when to close the clinic early. However, she nor her office staff would know this when first opening the clinic, the hours that she set for herself and the office staff should have been “tentative” at first, until she knew without certainty the business needs. Organizing, the current system that she has in place is not adapting to current setting of the clinic for example the overflow on Friday evenings. In any successful business you have to adapt and tailor your hours to what the public or the consumer needs. The Schedule isn’t working for Dr. Barr’s office because demand for her service offered is greater on Fridays and Saturdays than Wednesdays. She should switch the days the clinic is open late due...
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...Marketing Plan – Part A Pawsitive Canine Clinic (PCC), a veterinary service that will be established in the suburb of West End will focus on providing excellent dog care. While there are many such services available for pets around Brisbane, specialized medical care for dogs alone are rare. By niching in dogs only, PCC’s knowledge and methods of treatment will be of the highest competence in providing the best healthcare for dogs, in accordance with the Australian Pet Care Association. PCC aims to capture the market of dog owners living in that area and surrounding suburbs through this unique selling position. Through these specialized services, CC will aim to serve and meet the needs, wants and demands of all dog owners, creating customer value. The table below briefly outlines the products and services that will be provided by CC during its operations. Table 1: Services offered at Pawsitive Canine Clinic Vaccinations | Euthanasia Services | Spaying / Neutering | General Surgery | Parasite Control | In-depth client education for disease diagnosis and treatment. | Health Screens | Behavioural Counselling | Dentistry (including cleaning and oral surgery | Grief Support | Internal Medication that includes dermatology, neurology, orthopaedics, etc. | Individualised Care (Every dog is a different dog) | Pet Supplies | Dog Hotel | Coffee Café for pet owners | Dog Ambulance | | | Veterinary Industry and Target Market The population in West End is amounts...
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...BIOPURE INDUSTRIES A Marketing Analysis By Veronica Stepanova Executive Summary • Many opportunities are available in the human blood market due to several disadvantages of the currently available alternatives. Even more opportunities exist in the animal blood market. • Oxyglobin should be positioned as a high-quality product designed for middle- to upper-class budgets. • The price for Oxyglobin should be about $200 for the consumer and around $100 for the supplier (animal hospital) to account for distribution markups and other carrying costs. • Distribution should be oriented in the regional vicinity of the operation and implement larger clinics. In addition, only emergency clinics are to be targeted. Current opportunities are favorable for Oxyglobin’s launch Situation Analysis I. Human blood market. • Patients with acute blood loss from trauma and surgery – 40% individuals aged 65+. • Chronic anemia patients (any age) – 1.5 million for the year 1995. • Blood loss, resulting from trauma (e.g. car accident) and exceeding 2-3 units (1 unit = 10% of total blood content of human body) needs immediate blood transfusion. • Price is largely cost-based (storage, implementation) – blood donation is free. Existing options. • Red blood cells and their components (hemoglobin, platelets, and plasma) are collected via donations, organized by blood collection centers and then transfused into patients. • Current options allow for storage for 6 weeks in refrigerated conditions...
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...BIOPURE INDUSTRIES A Marketing Analysis Based on the data from the case study by Jonn Gourville, Biopure Corporation, HBS, 1998 April 20, 2005 By Veronica I. II. Stepanova Executive Summary……………………………………………………………………………… 2 Situation Analysis Human Market………………………………………………………………………..3 Animal Market………………………………………………………………………..5 Marketing Plan for Oxyglobin…………………………………………………………………….6 Final decision……………………………………………………………………………………...7 Appendix 1 A (Excel documents, separate attachment) Appendix 1 B Executive Summary • • • • Many opportunities are available in the human blood market due to several disadvantages of the currently available alternatives. Even more opportunities exist in the animal blood market. Oxyglobin should be positioned as a high-quality product designed for middle- to upper-class budgets. The price for Oxyglobin should be about $200 for the consumer and around $100 for the supplier (animal hospital) to account for distribution markups and other carrying costs. Distribution should be oriented in the regional vicinity of the operation and implement larger clinics. In addition, only emergency clinics are to be targeted. Current opportunities are favorable for Oxyglobin’s launch. 2 Situation Analysis I. Human blood market. • Patients with acute blood loss from trauma and surgery – 40% individuals aged 65+. • Chronic anemia patients (any age) – 1.5 million for the year 1995. • Blood loss, resulting from trauma (e...
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...If an animal is hurt or needs help, it is a Veterinarian’s duty to provide the care they need. The field of Veterinary Medicine covers a wide variety of occupations, including Veterinarian. A Veterinarian’s job is to care for a variety of different animals and ensure the public knows the proper ways of caring for them. Veterinarians also work alongside other medical professionals when dealing with different diseases and illnesses by helping research and track new pieces of info and help keep the public updated with the most current pieces of information. There are different types of veterinarians in the field of Veterinary Medicine. Some more recognized veterinary specialties include Avian (birds), Equine (horses), Beef Cattle (cattle raised...
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...Summary Lizzie’s Pet Care was founded in 2016. Our objective is making your pet and healthy and happy, while keeping it affordable. Our principal offices are located in Port Isabel, Texas B: Business Philosophy/Mission Statement Our facility offers affordable pet care and good check-ups. With our family run business you will have a relaxing and carefree atmosphere. We work to achieve and calm all of our customer’s needs and concerns of everyone is a household. We have a full staff that is willing and ready to provide you with excellent staff, we also have a wide variety of services. If you are not happy or your needs were not met properly than a full refund will be given. C: Product/ Service Description We provide a wide-range of wellness and preventative care services. We also treat non-emergency medical conditions, including skin and ear infections, lameness, valley fever and tick fever, as well as surgical services that include mass removals, dental cleaning, spays and neuters (including cryptorchid neuters), and umbilical hernia repairs. In addition, we offer in-clinic and outside laboratory services, and have digital x-ray capability. When you bring your pet in for a comprehensive exam, he or she will receive a nose-to-tail checkup. This entails an examination of all your pet’s major body systems to help ensure that they are working normally. We also offer special services for certain animals such as, puppies and kittens that need special care during the critical...
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...Assignment # 1 Operations Management (MS 492) Case Study 1 Hightone Electronics, Inc (HEI) George Gonzales, operations director of Hightone Electronics, Inc. (HEI), sat quietly at the conference table overlooking the lobby of the corporate headquarters office in Palo Alto, California. He reflected on the board meeting that had just adjourned and the challenge that lay ahead for him. The board had just announced their decision to start an Internet-based division of HEI. Web-based purchasing in the electronics industry had been growing rapidly. The board felt that HEI needed to offer on-line purchasing to its customers in order to maintain its competitive position. The board looked to George to outline the key operations management decisions that needed to be addressed in creating a successful Internet-based business. The next board meeting was just a week away. He had his work cut out for him. Hightone Electronics, Inc. was founded in Palo Alto, California over 50 years ago. Originally, the company provided radio components to small repair shops. Products were offered for sale through a catalog that was mailed to prospective customers every four months. The company built its reputation on high quality and service. As time passed, HEI began supplying more than just radio parts, adding items such as fuses, transformers, computers, and electrical testing equipment. The expansion of the product line had been coupled with an increase in the number and type of customers the...
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...is substantial. The first known people to ever find out about the field of veterinary medicine began around the time period of “9000 BC in the Middle East countries also including Saudi Arabia, Egypt, Iran, Turkey and Iraq”. The sheepherders were the first people who had a basic understanding of the medical skills that were used to treat their dogs and other animals (S11). From 4000 to 3000 BC, Egyptians took some of their earlier medical skills and made further advancements to provide new medical abilities. Historical records and Egyptian hieroglyphs videoed how they used herbs to treat and support good health in domesticated animals (S11). The first veterinarian school ever established was in Philadelphia in 1852....
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...whichever career they want they are independent for what they choose nobody but themselves. My first career I would choose is dentistry, having my own clinic and fixing people’s teeth. My second choice of career would be to become a veterinarian that takes care of animals. My last choice I would say would be maybe a border patrol that secure the border and check for people. Even if I still don’t know what I really want to be when am older, these would be my top three choices for my career when I grow up. My first choice of career would be dentistry because my mom and dad are already dentists they make a really good amount...
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...Laura Szopa December 7, 2013 PEST Analysis | Factor | Opportunity | Threat | Political | There are more drugs that are becoming controlled which means they need to be regulated and tracked. Higher standards of care are being created so now veterinary technicians must go through an accredited program in order to take the national exam. | Drugs companies will be able to increase the price for these drugs, such as Tramadol. | The more regulated some drugs are the harder it can get them. The demand will increase and so will the price. | Economic | The cost of living continues to rise. Jobs are being created but for some not fast enough. More technicians are becoming licensed. More owners are turning to health insurance plans for their pets to help off set the costs of annuals exams as well as emergency situations. | TruePet has created a wellness program to spread the cost of vaccines throughout the year which guarantees a certain amount of money to the clinic. This will hopefully mean more animals are staying up to date on vaccines, especially Rabies. | People are less likely to do procedures that are elective. Licensed veterinary technicians will expect to be paid more which will cost the clinic more. | Socio-Cultural | Owner are becoming more concerned with what their pets are eating. Some owners are turning to raw diets. Some owners feel that the veterinarians are just in it for the money. | Many pet food brands are coming up with “natural”...
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...activity and clinic center. Executive Summary: This business is involved in upscale care and overnight accommodations for domestic pets;the focus of Jr. Day Spa Center. Providing superb services such as day and overnight care. Services we provide will be above and beyond what our competition can offer. There is an rewarding benefit of caring, sharing our hearts and homes with our pets. We develop tremendous affection, companionship and this gives pets a warm sense of security. It is truly a sacred bond between mankind and animals that is immeasurable. Animals are playing a larger role in our lives more than ever, and working people are choosing to provide them with a good life.Pets aren't just part of the family anymore. They are family. Just like humans have a need to be healthy and stay active, our pets too have a need to be cared for, in some cases over long periods of time while their owners are away on business trips. Almost everywhere you go, there are more grooming salons, animal clinics, activity centers, and hotels stays for pets. Most of these places do not offer variable services There are many times have we found ourselves going from door to door to find these different kinds of services. There is truly a need for a one-stop convenience. I like to offer my community working professionals with reliable, trusting and convenient pet care available to them to keep up with today’s challenges of economy. By offering full care, including day care, overnight...
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...Creature Care Animal Clinic Dr. Julia Barr has a veterinary clinic in which she is running six days a week. This is a passion of hers to do what she enjoys doing by taking care of animals. Dr. Barr has hired another doctor to help with her growing business. Dr. Barr and Dr. Yen works throughout the week but alternates shifts on Wednesday’s and Saturday’s because Wednesday’s are their late nights and Saturday’s they stay open half a day. Dr. Barr has hired three nurses, a hiring manager and an office assistant. Dr. Barr business is in disarray due to not forecasting, not organization efficiently, nor managing inventory well. If the structure of the firm is not changed soon in my opinion it will fail very soon. Dr. Barr’s operation management was not researched well at all. 1. Identify the operations management problems that Dr. Barr is having at the clinic. It looks like Dr. Barr has a formal system of inventory management that was working well in the past but it has quickly got out of hand. They are over stocking medications that are expired, overstocking products that they already have in stock and on many occasions ran out of stock of products and had to rush deliver items and in certain cases had to run to the drug store to purchase bandages and probably other items. Dr. Yen and Dr. Barr are still rotating Wednesday’s and Saturday’s but Wednesday evening are very slow were as Friday’s they are so busy that all staff usually has to stay late and Saturdays are busy as...
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...supplier of blood substitutes in the veterinary industry, it had a huge potential to monopolize the market. The lack of competitors would generate a significant amount of revenue from which they could recover the development cost and would simultaneously allow Biopure strengthen their position in the market in case Hemopure gets approved by the FDA in the near future. Due to the aforementioned salient benefits, launching Oxyglobin seems logical and at the same time, a strategic fit from the company’s standpoint. On a side note, waiting for the FDA approval of Hemopure will further delay their revenue stream generation. To begin with, the potential of the animal market has to be analyzed along with the demands and supply of Oxyglobin in the market. Considering the scenario, there were approximately 15,000 veterinarian clinics in the US...
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...Creature Care Animal Clinic (A) 1. Identify the operations management problem that Dr. Barr is having at the Clinic. a. Dr. Barr is having scheduling problems, the lack of technology for their inventory systems, and not using the operations systems correctly 2. The schedule Dr. Barr set up worked well at the clinic where she was a resident. What are some of the reason why it might not be working here? b. Some reasons why the scheduling isn’t working are because it isn’t based on when the clinic is the busiest during the day. Also that Dr. Barr doesn’t have a full understand of how her business operates. 3. Identify some of the reasons why the clinic is having inventory problem. c. The clinic is having inventory problems is because the clinic needs to have better technology. With that newer technology Dr. Barr could avoid unexpected situations and know what the clinic has in the inventory. 4. What should Dr. Barr have done differently to avoid some of the problems she is currently experiencing? d. Dr. Barr should set up a system for the inventory to make sure inventory isn’t low or too high. She should also change the schedule around to make sure she has enough staff working during the busiest time of day. Also if Dr. Yen can’t work every Saturday with Dr. Barr then she should fire someone who can help her on Saturdays. The last thing Dr. Barr could do to avoid some problems is to give people different tasks to do when the clinic isn’t...
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...substitutes” that are used in humans and animals. Currently their product for animals, “Oxyglobin”, has passed FDA approval and can begin selling but the human product “Hemopure” is still in phase 3 trials. The problem presenting itself for Biopure is whether to release Oxyglobin now or later, with Hemopure. This is because they feel that it will bring up questions as to why Hemopure is so expensive compared to something so similar in product. Market Outlook: Biopure has the ability to profit substantially with Oxyglobin, which could help in earning positive cash flows. From the case we know that 240 dogs (clinic/average of 800 patients) needed blood transfusions for acute blood loss but only 2.5% of the total 800 received them. The biggest hindrance to a bigger blood transfusion market was the lack of adequate blood supply and lack of value in current alternatives. If an adequate blood supply was easy to access at a price point of 150$, emergency clinics make up a market potential of 16.875 million USD [750 emergency clinics x 150 units of canine blood transfused x 150$]. For primary care centers the market potential would be 36.3 million USD [14,250 clinics x 17 units of blood transfused x 150$]. If we were to take into consideration the price point survey presented in the case then out of the 240 dogs with acute blood loss, 76 of them would receive the treatment (240 x 25% non critical cases, 80% critical cases). If an average of 76 dogs per clinic were able to get blood transfusions...
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