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Brain Training: Should You Believe the Hype?

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“BrainTraining: Should you believe the hype?”

Etchells (2016) in his article “Brain Training: should you believe the hype” talks about whether a brain training app actually works the way they sau it should. Initially he talks about neuro-plasticity is and how the idea behind game training is surrounded around the basis of neuro-plasticity. He later talks about the idea of brain training and how it has become a large business over a very short period of time. He then goes on asking whether these apps or methods actually work and improve the users skills or not, he answers with his own point of view saying that according to him these apps do not work the way they have been described to work by the developers. He further goes on to support his views by sharing some statistics from surveys conducted in different universities. However he mentions that certain apps and techniques have shown results in the age group 60+. He concludes his article by mentioning that general video games that require reflex and decision making skills seemed to have a far better effect than brain training apps, so he advises us not to waste our time and money on these apps as they are not a quick fix to making us smarter. In this essay I am going to analyze Etchells (2016) article about brain training and give my personal opinion and discuss about the points I agree and disagree with.
Reading the article it is clear that Etchells(2016) target audience are students of all ages who believe that instead of studying, these apps will make them sharper and smarter. The purpose of the author is to shed some light on the fact that these apps do not work the way they are advertised to, he achieves this by discussing about neuro-plasticity and its concept and gives an overall view over how these training apps work and how they are deceiving people who use them. He concludes by saying that there is no

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