Premium Essay

Brand Rankings

In:

Submitted By Ravik
Words 2533
Pages 11
Interbrand: Daniel Diez: (212) 798-7729 Daniel.Diez@interbrand.com Porter Novelli for Interbrand: Alan Marcus: (212) 601-8443 Alan.Marcus@porternovelli.com

INTERBRAND RELEASES 13TH ANNUAL BEST GLOBAL BRANDS REPORT
Coca-Cola retains the #1 spot — Apple jumps to #2; Facebook enters Top 100 as Google overtakes Microsoft
NEW YORK, New York, October 2, 2012 – Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft’s (#5) brand value for the first time in the history of Interbrand’s report. Interbrand, the world’s leading brand consultancy, publishes its Best Global Brands report of the world’s 100 most valuable brands on an annual basis. Interbrand’s methodology - the first of its kind to be ISO certified – analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations. To develop its report, Interbrand examines the three key aspects that contribute to a brand’s value: • The financial performance of the branded products or service • The role the brand plays in influencing consumer choice • The strength the brand has to command a premium price, or secure earnings for the company

Interbrand 130 Fifth Avenue New York, NY 10011

Tel: +1 212.798.7500 Fax: +1 212.798.7501

Interbrand Confidential Not for public distribution, do not copy

Page

2

2012 OVERVIEW: Delivering Meaningful Brand Experiences Across All Touchpoints Against the backdrop of continued global economic uncertainty, this

Similar Documents

Free Essay

2011 Ranking of the Top 100 Brands

...2011 Ranking of the Top 100 Brands ________________________________________ Print Rank Previous Rank Brand Region/Country Sector Brand Value ($m) Change in Brand Value 1 1 United States Beverages 71,861 2% 2 2 United States Business Services 69,905 8% 3 3 United States Computer Software 59,087 -3% 4 4 United States Internet Services 55,317 27% 5 5 United States Diversified 42,808 0% 6 6 United States Restaurants 35,593 6% 7 7 United States Electronics 35,217 10% 8 17 United States Electronics 33,492 58% 9 9 United States Media 29,018 1% 10 10 United States Electronics 28,479 6% 11 11 Japan Automotive 27,764 6% 12 12 Germany Automotive 27,445 9% 13 14 United States Business Services 25,309 9% 14 8 Finland Electronics 25,071 -15% 15 15 Germany Automotive 24,554 10% 16 13 United States FMCG 23,997 3% 17 19 South Korea Electronics 23,430 20% 18 16 France Luxury 23,172 6% 19 20 Japan Automotive 19,431 5% 20 22 United States Business Services 17,262 16% 21 21 Sweden Apparel 16,459 2% 22 23 United States Beverages 14,590 4% 23 24 United States Financial Services 14,572 5% 24 26 Germany Business Services 14,542 14% 25 25 United States Sporting Goods 14,528 6% 26 36 United States Internet Services 12,758 32% 27 31 United States Transportation 12,536 6% 28 29 United States Financial Services 12,437 1% ...

Words: 810 - Pages: 4

Free Essay

Business and Management

...Cluster Analysis Livia Dancelli, Marica Manisera, and Marika Vezzoli Abstract When the aim is to group rankings, matching-type measures must be used in cluster analysis techniques. Among these, rank-based correlation coefficients, as the Spearman’s ρ , can be considered. To this regard, we think that Weighted Rank Correlation measures are remarkably useful, since they evaluate the agreement between two rankings emphasizing the concordance on top ranks. In this paper, we employ an appropriate Weighted Rank Correlation measure to evaluate the dissimilarity between rankings in a hierarchical cluster analysis, in order to segment subjects expressing their preferences by rankings. An illustrative example on selected rankings shows that the resulting groups contain subjects whose preferences are more similar on the most important ranks. The procedure is then applied to real data from an extensive 2011 survey carried out in the Italian McDonald’s restaurants. Key words: rank-based correlation coefficients, matching-type measures, hierarchical cluster analysis 1 Introduction Cluster analysis aims at identifying groups of individuals or objects that are similar to each other but are different from individuals in other groups (among others, [4]). This is useful, for example, in market segmentation studies, also when consumers’ preferences are expressed by grades, leading to rankings of products or services provided by individuals. In this situations, standard clustering techniques are...

Words: 1502 - Pages: 7

Premium Essay

Pan-Europa Foods Case Analysis

...Pan-Europa Foods Case Analysis Executive Summary Pan Europa foods is a European producer of yogurt, ice cream, bottled water, and fruit juice. With stagnant gross sales and decreasing stock value, the company needs to increase its net income and increase confidence in its shareholders to avoid a takeover. With this in mind, the company decides to allocate $80 million Euros out of its $656 million asset base to capital spending in investment projects. There are currently 11 proposals on the table totaling $208 million from which the Senior Management Committee must choose from. Currently the company has two financial measures to determine if projects are economically sufficient for the firm, minimum acceptable IRR and maximum acceptable payback years. Considering these and other non-quantitative tools, the management committee will decide between these 11 projects proposed by various upper level managers within the firm. 1.) Strategically, in order for Pan Europa foods to not become victim of a hostile takeover, it must take steps to increase their stock price. In order to do so, they have to focus on becoming more profitable, which would mean increasing their sales and gaining more market share. Critically Important Categories in Exhibit 2: * Net Income * Earnings per Share * Market Value of Shareholder’s Equity After winning the price war, Pan Europa foods made serious gains in their market share. After doing so, it should now be time...

Words: 1063 - Pages: 5

Premium Essay

Nova Iwu1

...the top Masters in Management by the Financial Times. Following I depicted a table explaining the competencies, specialized assets and architecture of relations that comprise the overall resource platform of Nova SBE. In my analysis I have considered “Bocconi” University of Milan and ESADE Business School of Barcelona in order to asses the relative strength of Nova in comparison with two of its major competitors. The first one currently is the most important school of continuing education in Italy and 9th in the Financial Times rankings. ESADE is one of the most important school in Spain and it is ranked 12th in the same ranking. In the past years, Nova has spent great amounts of funds and efforts trying to build up good business programs to rank as one of the best business schools in Europe. This change is highlighted by the fast climb in the rankings positioning. In order to sustain this fast growth, Nova must now think of a long-term investment to retain the progress achieved in the past years. In order to do so, my proposal is to attract more international faculty members to the master programs. The first important improvement would be to enhance the research opportunities for professors and to incentivise international teachers to do research in the university. This implies that Nova will have to update its facilities in order to be more competitive with similar European universities...

Words: 404 - Pages: 2

Premium Essay

Amwell

...Your goal is to rank each value in its order of importance to you for each of the two lists. Study each list and think of how much each value may act as a guiding principle in your life. To begin, select the value that is of most importance to you. Write the number 1 in the blank space next to that value. Next, choose the value is of second in importance to you and write the number 2 in the blank next to it. Work your way through the list until you have ranked all 18 values on this page. The value that is of least importance to you should appear in Box 18. When you have finished ranking all 18 values, turn the page and rank the next 18 values in the same way. Please do each page separately. When ranking, take your time and think carefully. Feel free to go back and change your order should you have second thoughts about any of your answers. When you have completed the ranking of both sets of values, the result should represent an accurate picture of how you really feel about what’s important in your life. A Comfortable Life _____ a prosperous life Equality _____ brotherhood and equal opportunity for all An Exciting Life _____ a stimulating, active life Family Security _____ taking care of loved ones Freedom _____ independence and free choice Health _____ physical and mental well-being Inner Harmony _____ freedom from inner conflict Mature Love _____ sexual and spiritual intimacy National Security _____...

Words: 458 - Pages: 2

Free Essay

Hr Basics

...having the keyword in the title, but it will be much more difficult. 2. Use the keyword towards the top of the page in a bold (or large) font. If you’re using WordPress or Blogger to create your site, this will be taken care of for you by using your keyword in your post title. If you’re creating a site in hard HTML, make sure you use your keyword as part of a bold title at the top of the page. 3. Use the keyword within the text of the page. Many SEO sites will tell you that you must use a certain percentage of keyword density to achieve optimum rankings. In my experience this isn’t true. However, it’s wise to use the keyword two or three times on the page. If you have an exceptionally large amount of text on the page (more than 1,000 words), you can get away with using the keyword more often. 4. Use at least 300 words of total text on the page. You can of course get a ranking with less textual content. Actually, you can get a ranking with no content at all. However, this will make it much more difficult. If we’re going for optimal pages, they need to have 300+ words of content. 5. Use the keyword in a link that points to another related page. This aspect is easily taken care of by...

Words: 494 - Pages: 2

Free Essay

Stress Effects Management Proposal

...productivity and performance in the workplace. In introducing a new wellness program I am proposing that our organization implements the stress management technique of Visualization in the workplace. This is a technique that is very minimal in cost because it can virtually be done anywhere and will enable employees to benefit on a personal level as well as a professional level. People who visualize their future will develop less or no resistance to changes that correspond to their visualizations. Visualizations create positive energy, inspiration and focus. (Kerklaan, 2011) In this paper I will provide an analysis of how I would have possibly responded to other stress management techniques along with their personal effectiveness while ranking them techniques. How do you think you would have responded to other stress management techniques? Ranked in order of personal effectiveness: Visualization Deep Breathing Progressive Muscle Relaxation Mediation Yoga Massage Therapy Hypnosis Visualization- I believe that visualization is a very effective stress management technique. This method has proven benefits related to workplace, family and personal stress for individuals. Visualization is a method that be done anywhere at any time making it effective for all individuals to be benefit from. The cost and time investment is minimal for an individual to utilize this method of stress management; typically just requiring a quiet place and about 15 to 20 minutes. Deep Breathing-...

Words: 803 - Pages: 4

Free Essay

Classroom Predicament Case Study

...most responsible for the failing grade that she received. Ultimately, it was Adrian’s choice and decision to use work that was not created by herself. It is clear that Adrian thought through this process and made the decision to use a paper written by someone other than herself. Violet is next in the ranking for most responsible for the failing grade. Violet’s role in this situation included the emailing and sharing of the prewritten paper. She was the individual who gave the idea of using or purchasing a paper written by someone other than Adrian. Louise is next in the ranking. Louise provided the prewritten paper to Violet which is what Adrian used and received the failing grade. If she hadn’t provided this paper to Violet, which was forwarded to Adrian, it’s possible that Adrian would not have used a prewritten paper. Professor Johnston ranks number four. The professor posted his late policy prior to this occurrence. He made it clear to Adrian that he was unable to make any exceptions regarding his late policy when she asked for an extension. This made Adrian aware of the consequences if she were to submit a late assignment. Dean Richards is next in the ranking. He played an even smaller role in the failing grade. His role includes promoting and enforcing the Academic Integrity Policy. Although Professor Johnston escalated the situation to the Dean, the Dean ultimately determined that the paper was purchased and confirmed that Adrian violated the University’s...

Words: 650 - Pages: 3

Free Essay

Current Affairs Within the Media

...formal undress uniforms are used and then they use the epaulettes. Describe how the chain of command works within the a service The chain of command is essential within all uniformed public services in particular it is essential for the Fire Service. One reason for this would be discipline as it is necessary within a service like this because there isn’t time for people to argue or discuss how they’re going to complete a job. If a team of fireman were going at an incident, the ranked fireman would be in their places doing what higher ranks have told them to do and it makes them an effective team. It’s also important for the different ranks to respect they’re higher ranking colleagues because they have not only earnt it but are experienced enough to plan how they’re going to do something. This is why a clear ranking structure is used within services....

Words: 355 - Pages: 2

Free Essay

Comparing Two Websites

...and another important factor in building traffic to your website is the appearance of your website. I find the Walmart website more appealing than Target. The use of pictures to denote different departmental categories and the layout design makes Walmart website more attractive. Although, both website had their sale items displayed in pictures, Walmart has pictures to denote both regular and sale items. Walmart uses a color that makes user’s experience more fascinating than that of Target. Navigation on the Walmart website is easier with these aforementioned factors when compared to the Target website. Factor 3: Audience Overview When comparing both Walmart and Target websites, both websites are ranked 7/10 by Google but Alexa ranking puts the Walmart website ahead of Target. In my further analysis, more users visit the Walmart website. The traffic on the Walmart website is more than twice as much as Target’s in the last six month of 2013. Average page views, times on site and daily visit signifies that the Walmart engages more audience than Target. Globally, according to pro.similarweb.com, Walmart is ranked # 88 while Target ranks 189. In the U.S.A, Walmart ranks 27 while Target ranks 63. Page:...

Words: 449 - Pages: 2

Premium Essay

Comparing Smartphones

...expensive and in every attribute is the lowest except one attribute which is the weight, so it is the lightest smartphone. It is the most expensive at $649 in comparison to the other smartphones being priced ranging from $449 to $579. That makes the iPhone 5 about $100 more expensive, yet it is basically the lowest ranked with respect to the selected attributes. In some attributes like CPU speed and the megapixels of the camera it is close to the other phones listed. According to the table given with attributes of smartphones I believe that iPhone 5 is not well positioned compared to the competitors. The iPhone 5 is the lowest ranking in every category listed except for the weight of the phone itself. The other competitors have better numbers and they are all listed at a cheaper price. The Samsung Galaxy S4 and the Sony Xperia ZL are the top ranking in the positioning map. iPhone 5 should be worried about these competitors because they have better functioning skills and have higher attributes including have a lower price. There needs to be more information other than the...

Words: 434 - Pages: 2

Premium Essay

New England Colonies Dbq Analysis

...New England Colonies mostly had people looking for a stable community and were very religious. The Chesapeake Bay mostly cared about wealth and their social rank. Due to these reasons the regions began to vary and so did people. The differences in development occurred due to the the difference in priority, while one society,The New England Colonies, focused on family and community, the other society, the Chesapeake Bay, focused on wealth and social ranking...

Words: 967 - Pages: 4

Premium Essay

Hamilton County Judges

...examined all cases disposed, appealed, and reversed in Common Pleas, Domestic Relations, and Municipal Courts over a three year period. The data provided to the investigators consisted of 182,908 cases handled (disposed) by 38 judges. The investigating team of DLS assessed rankings based on the performances of the judges. Methodology The investigators from DLS used the table provided to assist in the data analysis. Excel was the primary software used for the case. Tables were formed to show the probabilities of appealed and reversed cases. The tables included information from all three courts and provided probabilities of reversed cases, appealed cases, and reversed given appealed cases. Tables and bar charts were used to designate the rankings of the judges’ performances. The bar charts contained data of the probability of appealed or reversed cases. Results From the data collected (see Appendix A, Table 1) analysis was conducted. The judges were each given a probability of cases appealed, reversed, and reversed given appealed. The judges were then ranked based on the probabilities in the different courts. Table 1.2 covers the Common Pleas Court and in this table the team of DLS provides the ranking of each judge based on the probability of cases appealed and reversed. The highest ranked judge by probability of appealed cases was J. Howard Sundermann and the lowest ranked was Ralph Winkler. For probability of reversed cases the highest ranked was J. Howard Sundermann...

Words: 966 - Pages: 4

Premium Essay

What Makes a Top 100 Hospital

...are a ton of factors that go into making a top 100 Hospital list for hospitals all across the United States. Hospitals that routinely give the best performance as far as patient care have to rank great in all areas of criteria. i.e. great results from procedures, satisfaction of patients, and above average survival rate for patients (Reed & May, 2011). Aside from voting and having surveys conducted by CEOs, for the past five years, Health Grades has conducted surveys displaying the top 50 Hospitals in America and it seems to be working out from a standard criterion standpoint (Allgeyer, 2011). Out of the top 50 hospitals, having a terrific staff like effective doctors and nurses also plays a part in the top 20 hospitals in America’s rankings. Saying of all that, the hospital that I chose to analyze in the top 20 list is John Hopkins Hospital, which is located in Baltimore, Maryland. This hospital stands out for one reason, because it had a stretch for 20 straight years of being voted the best hospital in America. No other hospital has ever been ranked the best for such a long period of time. On the top 50 list that I evaluated, John Hopkins Hospital ranked number...

Words: 841 - Pages: 4

Free Essay

Essay

...C.A.P.O.W. Below are the titles of the five articles you read regarding healthcare reform. Evaluate each source's CURRENCY, AUTHORITY, PURPOSE, OBJECTIVITY and WRITING STYLE on a 10-point scale (10 is the best score). You should write notes to yourself about why you scored each source as you did. If you don’t write notes, you will have a much harder time explaining your rationale for your scores. Bring this ranking sheet with you when you come to class. When you are done scoring, rank the five sources from 1-5 (#1 should be the best source; 5 should be the worst). You can discuss your rankings with your group and explain why you ranked the sources the way you did. Example: Z. Why I Hate Health Care Reform C:_9__ A:_6___ P: _5__ O: _1__ W: _9__ Total Score: _30_/50 Rating the Articles A. One Month Later: Making Healthcare Reform a Reality C:_7___ A:_5___ P: __5__ O: __5__ W: __4__ Total Score: __26__/50 Notes: B. The Five Biggest Lies in the Healthcare Debate C:__3__ A:___5 P: _6___ O: ___2_ W: ___6_ Total Score: ___22_/50 Notes: C. The Moral Case Against Healthcare Reform C:__2__ A:__6__ P: _2___ O: __6__ W: _3___ Total Score: _19___/50 Notes: D. What Happened to Healthcare Reform? C:__5__ A:__1__ P: ___7_ O: __2__ W: __9__ Total Score: __24__/50 Notes: E. Andrew Rubin...

Words: 275 - Pages: 2