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Communicating Change Analysis

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General Motors and Ford: Communicating the Change

Managing Organizational Changes (HRM-587)
DeVry University, Keller Graduate School of Management
April 13, 2014

“When a company decides to make a major organizational change whether it's a new emphasis on customer service, quality management, restructuring or downsizing managers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress” (Larkin, Tj and Sandar, 1994). It is important to note that the primary use of any communication in change is to create clarity. This is imperative in ensuring that everyone at least understands all the objectives that are being set forth to achieve. A well planned communication will help in the attitude of the people and thereby creating more for embracing with a lesser impact of resistance. It has been repeatedly proven that for any communication that is poorly planned and executed then there will be a great cause for high resistance from the people.

Miller, 2011 describes the four ways of being effective when communicating change as:
“Use face-to-face, two-way communication wherever possible, enable sponsors to demonstrate a real commitment to communication and be involved in the creation of the communication strategy, tailor messages to the receiver’s perspective then seek feedback and where possible, take it on board.” It is by no doubt that an email communication is easier to stage in getting around especially to a large employee based setting. However, it is important to that that people do relish the opportunity to dialogue and be able to ask questions for immediate response. With that, although a faces to face requires more effort and takes longer than email, it can prove to be a more effective means of communication when creating/ implementing organizational changes.
This method of

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