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Communication and Information Paper

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Healthcare and New Technology The future is certainly bright for health care technology professionals, but also for marketers, communications professionals and strategists who see the invaluable role they also play in making information technology a reality in the industry (Fell, 2012). There are five technology trends to keep an eye on; Personal Health Records, Mobile health content and apps, social networking and new media applications cross platform contact centers, and health gaming like, the Wii-fit. While most IT professionals can speak the language of bits and bytes in their sleep, few of them do a very good job of communicating to the business side about information that could be benefitting, or important to those investing in it. Healthcare marketing professionals can become much more successful by pushing the boundaries with experimenting with new mobile devices, office productivity tools, and software or online programs (Fell, 2012). Understanding a given technology’s value requires playing with it, getting to know it and taking it for a test drive. You do not need to maintain or commit to making a Facebook or Twitter account; you will just need to understand it. One of the latest technologies used in the healthcare industry is called Fusionfx. Fusionfx Fusionfx is a new product that Carefx created for the healthcare industry. “They collect data you need- clinical, financial, and operational” ("Care Fx Simply Advancing Healthcare",2012). Fushionfx transforms files that have not been used in a while or are isolated into actionable information. That information will be available to clinicians quickly in a way they would understand it. “Fushionfx not only connects your systems’ essential data, but also your human assets- administrator to physician to patient, department to department, and our organization to other networks and information

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