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Dr. Pepper/ Seven Up Inc.: Squirt Brand

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Case Analysis and recommendations for Dr. Pepper/Seven Up Inc.: Squirt Brand
Dr. Pepper/Seven Up incorporated Dr. Pepper/Seven Up Inc. is the largest division owned by Cadbury Schweppes PLC, who is the third largest soft drink maker in the world by a landslide. Although only bested by Coca-Cola and Pepsi-Cola, Cadbury Schweppes took Dr. Pepper/Seven Up a little bit of a different route concerning the flavors of their beverages, becoming the number 1 seller of non-cola carbonated soft drinks with the individual brands Dr. Pepper and Seven Up consistently in the top ten soft drink beverages consumed in the United States, the other 8 being owned by Coke or Pepsi. In addition to Dr. Pepper and Seven Up, DP/SU Inc. owns other top national brands that are often best sellers like Canada Dry, which is the best selling ginger ale in the US; Schweppes, the best selling tonic water; Squirt, the leading grapefruit drink; and A&W Root Beer, which was the highest selling root beer drink in terms of can and bottles. While Dr. Pepper/Seven Up incorporated may be lower on the charts than Coke or Pepsi, it is obvious that the company was no novice when it came to creating and marketing a product that consumers enjoyed on a national level.
The carbonated soft drink industry in the United States In the US the carbonated soft drink industry has been on the rise since the 1800’s and had become everyday beverages to almost every citizen. By the year 1990, it was found that, on average, every single person in the United Stats consumed 47 gallons of carbonated soft drinks on a yearly basis. Take a look forward to the year 2000 and the United States was consuming 53 gallons of soft drinks, per person. Although the increase seems minimal in terms of only 6 gallons, the population in the United States boomed; In 1990 the US population was around 250 million, while in 200 the

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